Making Your Plan
“The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now.”
Sometimes attributed to Johann Wolfgang von Goethe (though it may be someone else’s)
Since success is far more likely when you have a good plan and follow it, you’ll want to work on this critical part a bit. Realize that the plan will likely change along the way, and that’s okay, as various life events and opportunities arise, especially if you have schedules, which you should. The plan needs to be recorded in some format: I use basic office software spreadsheets. Writing down things makes them real, and sets it more firmly in your mind. Charting your progress keeps you focused and motivated. Do what works for you, and make it easily accessible, because you’ll refer to this frequently, to keep following the plan.
The plan isn’t hopes or simply dreams, it’s achievable goals that are within your power. You can certainly write down your dreams, or incorporate them as part of a Vision Board, but your plan is doable steps to success. Winning awards, selling 100 thousand copies, being on Oprah, these are outside of your control. What is within your control is easy: what you’ll produce, by when, and how you’ll get it out to the world, and what other steps you’ll take. All while you’re learning more and creating your business. Work by work, win by win, you set each foundation stone to build that house of success.
Series
Series are a great way to get more books out quicker, as you don’t have to rebuild the novel world each time. They’re more likely to get you repeat readers and build your fan base. One writer I know is a smart cookie who has all the keywords and ad campaigns down, knows some of how to market, but all five of his novels are in different genres with no connection. A reader finds one of his books they enjoy, but nothing else like it by the same author, so sales are one-offs. That’s why the books don’t sell, but he doesn’t do anything about it, except gripe about how they’re not selling. So he’s discouraged and wants to give up. People buy my entire mystery series, because when they find a fictional world they like, they enjoy returning to it again and again. Remember, there are many series which survived past the demise of their creator, because people enjoy those worlds, even when written by others. One reason why fanfic is so popular.
Stories
If you can add stories and collections to your output, that gets you to success quicker. Each story publication is another showcase ad for you when it comes out, as well as a chance for more promotion (and some form of payment). They can be finished and published quicker than novels, and serve as good credit-building. They get you through the long haul between books, and keep you going, a refreshing change of pace from the long grind of a novel. If you get a story into an anthology or collection with other writers, there are good connections to make. Having a book of your stories is a good resume addition, and an inexpensive way for new readers to find you. More in the store!
Start with making a goal of writing one story a month. At that pace, you’ve got enough in a year and a half to Indie publish a couple of collections. That lets you easily get into the publishing process, and puts some product up, apart from one novel or two. It helps to get the ball rolling. Momentum is nice to have. It’s good to keep a list of ideas and titles for future works, be they novels, stories, or whatever. If I need an idea for a targeted anthology story or get stuck on what to write, I look at the ideas and titles I’ve recorded to see if anything sparks me to begin on that. I always have material to write.
For the master plan, break it down into large segments. First, what you expect to have done by a year from the start date. You can do a lot in a year, more than you think. Second, what you’ll have done three years from now. That gives you enough time to put out some quality work that will get you noticed. Then a future date, by which you’ll have done enough to be successful. Say five to seven years, by which you’ll enough good novels written and published, and a lot of stories. More than many writers.
Then detail each time segment in your plan, making milestones and goals. First year, first book. Say fifty thousand words, a short novel, only one thousand words a week. When you get to five thousand words, that’s a major milestone— your first ten percent! Hitting these milestones makes you feel like you’re really progressing, and keeps the momentum. As studies show, setting specific intentions greatly increase your chances of success.
Then the other details— how will the book be edited: critique group, beta readers, editor? Have you started on those parts yet? If not, set a period of time to research, and put that in the schedule. If you haven’t done it, it may be difficult to estimate, but it’s good to rough out some sort of time frame, even if preliminary. Remember, you can adjust the plan later as more information becomes available. Set a reasonable time for editing, especially if this is an early novel, which may require some restructuring and story work. One of the great aspects of the Indie world is that you don’t have to publish a book until it’s ready. There have been a number of occasions where I wanted a book done by a certain date, but it needed more work, so it got delayed. Don’t publish until it’s good, but don’t spend eternity on it, either. Get work out rather than let it sit for too many years unpublished.
Publishing
Apart from editing, do you know how to publish? Print, ebook, audiobook? Do you have a cover artist and know how to format? Do you know what platforms you’ll distribute on? Do you have all your marketing materials planned out? Do you know the other aspects of what comes after? If not, set periods for research. Ebooks can be published quickly, as soon as they’re ready. Print needs more formatting, and time to order a proof copy to verify it looks like it’s supposed to. Audiobooks need to be produced, and take the longest time. Adjust plans accordingly, and if you don’t know, just put a guesstimate or TBD (To Be Determined) in the time frame for now.
Definitely set the schedule for learning, and not just the publishing knowledge you’ll need. Can you absorb a new craft book on writing every 3-4 months? That gives you a few every year, and helps you improve much quicker. Plan on a course, online or in-person event every year, on some aspect of your writing that needs improvement. For that, I recommend at least one live writer conference a year, where you can learn a great deal in a few days. Budget for it, because they’re invaluable in advancing your writing career and making connections with other writers and fans.
And that’s just the start. See what I mean about how most people don’t get that far? It’s daunting to think about all you have to know, in addition to the writing. It took me about two years to learn enough of what I needed to publish my own books and break out as full Indie. Then I just took off and didn’t look back, though I’m still always learning. It does get easier as time goes by, because once you’ve acquired certain knowledge, you don’t have to relearn it.
Getting There
By following a good plan, in three years, you can be set on your success path quite readily. You’ve got some good books published, maybe some other material as well, you have your marketing material all prepared, you know how to contact libraries and bookstores, you’ve learned a lot. You’ve learned how to take feedback and have some trusted advance readers who will help. You’ve got some reviews and been interviewed a few places. After you get many of the preliminaries out of the way, plan to step up your production. Since you need less research time, put it into making your books awesome.
And the next few years after that should determine how well you’ll do. If you’re always moving forward, making plans and achieving goals, producing good work, you’ll be surprised at how much you can accomplish.
My original plan was to get a good start on success with ten good novels, ten story collections, and one hundred published stories.
And that’s just the beginning!
Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime.
