What is A Thriller?

By Carol Willis

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After I took the plunge and quit my job as a pathologist to write full time, the first novel I ever completed for adults was a psychological thriller. It is a genre near and dear to my heart. I love reading them, and love writing them even more. What is a psychological thriller? And what makes them so compelling? 

Let’s dig in.

Thriller is a genre of literature defined by the primary mood of dread and suspense. They aim to make readers unsettled, nervous, and eager to read what happens next. All fiction should elicit some amount of stress in the reader in the form of tension and conflict, but in a thriller novel, the stress is the main feature. They often feel cinematic and involve high stakes and dramatic plot points. 

In short, if it “thrills,” it is a thriller. 

In the introduction to Thriller, a major anthology published in June 2006, James Patterson says:

Thrillers provide such a rich literary feast. There are all kinds. The legal thriller, political, spy, action-adventure, medical, military, police, romantic, historical, religious, high-tech. The list goes on and on, with new variations constantly being invented. In fact, this openness to expansion is one of the genre's most enduring characteristics. But what gives the variety of thrillers a common ground is the intensity of emotions they create, particularly those of apprehension and exhilaration, of excitement and breathlessness, all designed to generate that all-important thrill. 

In other words, if a thriller doesn't thrill, it's not doing its job.

Thriller is a hybrid of mystery and horror, sharing a literary lineage with the epic and myth. Monsters, terror, and peril prevail. They are dark suspenseful plot-driven stories. 

In his excellent 2019 article for Writer’s Digest entitled, “The Differences Between a Crime, Mystery, and Thriller Novel” David Corbett again emphasizes the emotion: Of the three major suspense genres, thrillers are typically the most emotional, focusing on the fear, doubt, and dread of the hero as she faces some form of what Dean Koontz has deemed “terrible trouble.” 

There are many elements to thrillers that overlap with other novels of mystery and suspense but typically with an exaggerated atmosphere of menace and sudden violence, such as crime and often murder. A devastating crime is about to be committed or has been committed with the threat of another one looming. The villain is known, but his guilt is not certain—or the hero cannot accept the truth of his guilt. Uncertainty and doubt enhance the suspense.

The tension usually arises when the main character(s) is placed in a dangerous situation, and we spend the rest of the novel waiting to see if they’ll escape. Themes typically emphasize the dangerous world we live in, the vulnerability of the average person, and the inherent threat of the unknown. 

Thrillers can take place in exotic settings—think geopolitical and many spy thrillers—but most take place in ordinary suburbs and cities. The main character, the hero, is usually tough and resourceful, but essentially an ordinary person who is pitted against a villain determined to destroy them, their country, or the stability of society. 

Suspense is how an author builds tension throughout the story. It’s necessary in any genre, but it’s absolutely vital in thrillers. Ultimately, your goal for the reader is that they never want to put the book down. Each chapter ends with a cliffhanger, urgent question, or significant plot twist. And the plot must have high stakes. The characters must have a lot on the line—it needs to really matter they succeed. 

In a thriller, the plot should be driven by one big, important question. Think Chris Whitaker’s All the Colors from the Dark. The story begins when Patch is abducted when he is a young boy and held captive in a darkened room along with another young girl, Grace. Patch eventually escapes but spends the rest of his life searching for Grace. It is a complex, multilayered mystery involving missing persons, child kidnapping, and a serial killer weaving several plots lines, each with their own twist, but it is Patch’s quest that becomes the central question that drives much of the suspense throughout the novel. Who was Grace and what happened to her? 

While action does not need to be non-stop, suspense and intrigue need to be constant. There must be a sense of urgency to keep you turning the page.

This basic story structure emphasizes the importance of reader expectations: There is a distinct hero and a villain. The attack on the hero is relentless with escalating terror and dread. The hero must be vulnerable—not just physically but psychologically. 

So, what is a psychological thriller and what makes them different from other types of thrillers? 

The biggest questions revolve around the minds and behavior of the main characters. Common elements in include plot twists, psychology, obsession, and mind games. They incorporate elements of mystery and include themes of crime, morality, mental illness, substance abuse, multiple realities, and unreliable narrators. 

A psychological thriller finds the terror in madness and paranoia. Here the threat is diabolical but more contained, even intimate—usually targeting the protagonist and/or his family—and the hero is often relatively ordinary. 

It is the upending of our prosaic circumstances that disconcert us the most. This is why many psychological thrillers are domestic dramas set in the home, threatening our most cherished relationships such as husband and wife, mother and daughter, or sister and sister. The protagonist (and the reader) come to think if we are not safe in our own home, we must not be safe anywhere.  

Psychological thrillers generally, but not always, stay away from elements of fantasy or science fiction, focusing on events that could take place in real life. However, with advances in medical science and robotics, and the rise of AI, this is changing. Near-future psychological thrillers involving clones or robots gone awry can be eerily convincing. 

In summary, like all good stories, it comes down to setting and character with a problem. The reader must care about what happens next. Psychological thrillers are highly emotional and revolve around the minds and behavior of the main characters. Common elements in include plot twists, mind games, and unreliable narrators to create an atmosphere of menace with looming threats. They are suspenseful and filled with fear and dread to keep readers turning the page. 

In the next series of essays, I will discuss five specific elements we see in a psychological thriller. 

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Carol Willis (she/her) received her MFA in Writing (fiction) from Vermont College of Fine Arts. After receiving her medical doctorate from Texas A&M and an MBA in healthcare from George Washington University, she practiced child health and pathology before moving to Central Virginia. She is the author of a psychological thriller set in Chicago, a dark domestic drama exploring marriage, career, and identity. Her short stories have been published in multiple online journals and anthologies including Valparaiso Fiction Review, Inlandia: A Literary Journey, Living Crue Magazine, Crime in Old Dominion and others. 

What if?: A Most Important Question

By DP Lyle 

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Every author has been asked: Where do you get your ideas? The short answer is: Everywhere. Something you see or read germinates an idea, and a story unfolds. Sometimes the story comes together quickly, but most often weeks of building mental scenes and snippets of dialog, setting, and action must be waded through before pen meets paper. 

An overheard conversation might be the spark. Or a couple talking/arguing/laughing at a nearby restaurant table. Maybe an odd character strolling down the street. Perhaps an idea simply pops into your head from wherever those thoughts arise. 

Okay, so you have an idea. Now what? An idea isn’t a story. Ideas are a dime a dozen. They are literally everywhere. The key is to find an idea that can stand up through a 100,000-word manuscript. No small trick.

To do this, the original idea must be refined and fleshed out. An idea can become a scene, but to be a full-length novel it must evolve and expand. It must become a premise, or what many call “The Central Story Question.” It’s what the story is really about.

To become a premise, the original idea must ultimately lead to the question: What if? 

What if this happened? What if that person did this? What if that dude in the shabby clothes was actually a rogue undercover agent with a deadly agenda? What if the restaurant couple was planning a murder? What if that briefcase contained state secrets? Or an explosive device? Or a deadly virus?

From those two words--What if?--stories arise.

The power of your story’s What If? can’t be overestimated. If it is done correctly and not lost in the writing. A good What if? states the main character, the situation, the stakes, and, most importantly, the Central Story Question. 

It is the answering of this question that is the story.

Okay, so our restaurant couple is planning a murder. Who, what, when, where, and, most importantly, why? It’s always the why that makes a great story. Is it to get out of a messy marriage and save all that alimony money, or to cash in that million-dollar insurance policy, or to cover an embezzlement from a company they work for, or to seek revenge for some act? Even though the original idea was a couple planning a murder, each of these scenarios generates a different story. Each will lead your sleuth, who must solve the murder, into a different world.

What if a young couple witnesses a murder and in so doing put themselves in the cross hairs of a transnational criminal organization?

This is the What If? for my latest Cain/Harper thriller, TUNICA. 

The What If? should be stated in about 25 words or less. Because the What If? is brief, it’s often called the elevator pitch or the agent pitch. It communicates your story in the most efficient terms. We’ve all heard writers respond when asked what their story is about by saying things like, “Well, there’s this guy who lives on an island. And he hates the water. And a big shark is killing people and this is threatening to shut down the town’s beaches on a holiday weekend. And then there’s this other guy who is a shark expert and he has a really cool boat. Oh, I forgot, the first guy is the chief of police.” Yawn.

What if a hydrophobic, island-community police chief must go out on the water to kill a predatory shark to save the town’s summer economy and to prove his own self-worth?

What if an FBI trainee must exchange personal information with a sadistic serial killer in order to track another serial killer and save a Senator’s daughter?

What if the youngest son of a mafia family takes revenge on the men who shot his father and becomes the new godfather, losing his own soul in the process?

These are of course Jaws, Silence of the Lambs, and The Godfather, respectively. See how these What If?s reveal the protagonist and cleanly state the story premise? Read these books or watch the movies and you will see that each scene moves toward answering the story’s What If? Each of your scenes should, too. If not, consider cutting, or at least reworking, those that don’t.

Many authors consume weeks creating the What If? for their story. Constantly refining it, making it more on point. You should, too. It’s that important. It concisely states the Central Story Question.

Here’s a tip: When your What If? is completed to your satisfaction, print it out and tape it to your computer or the front of your writing pad so you will see it every time you sit down to write. Before writing each scene, read your What If? and ask yourself, “Does this scene help answer the Central Story Question?” If you do this, you will never lose sight of what your story is about. Particularly in the dreaded middle, where so many stories get lost in the jumble of character and backstory and cool dialog all the other stuff that goes into a manuscript. The What If? keeps you focused and on track.

Between Pen and Paper: Flaneuring Through a Writer’s Mind – Finding Inspiration

By Andi Kopek

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A few days ago, an email landed in my inbox with an intriguing idea: Contribute to Killer Nashville Magazine! The email encouraged writers to submit single pieces, pitch the entire series, or even become regular columnists. My immediate reaction? “Hell, yes! Go for it!”

I had the privilege of volunteering at the most recent Killer Nashville conference, contributing by reviewing submissions, bringing authors’ work to life through live readings, and assisting the logistics team. It was a rewarding experience in every sense, but what struck me most was the event’s outstanding quality and the immense value it provided to its participants. So, when the opportunity arose to contribute to the magazine—an extension of the conference—I jumped in headfirst.

When I emerged from the pool of excitement, I asked myself, “What do you want to write about?” This reflection led me to the title of my potential column: Between Pen and Paper: Flaneuring Through a Writer’s Mind. Titles are vital; they serve as beacons from a lighthouse of purpose, guiding the writing ship through the tumultuous seas of creativity and storytelling.

Why Between Pen and Paper? Because I believe entire worlds exist in that space. There are foggy worlds of undiscovered desires, passions, and failures hidden in a writer’s mind. Mundane worlds of endless research and labyrinthine directories of folders within sub-folders, within sub-folders holding googol amount of Googled information. And then there are fantasy worlds, where pages transform into smiling green Benjamins, and bank accounts grow fat like grizzly bears before La Niña’s winter.

These are the fascinating worlds I want to explore, and I’d like to invite you to come along.

There are countless ways to explore a world: you can hop on a plane with a packed itinerary and check off every tourist hotspot, or you can stand by the side of the road with a thumb outstretched, waiting for the unpredictable. I’ve traveled the world both ways—and in some others—but my favorite is through flaneuring.

What is flaneuring? Flaneuring, or flânerie, was born in the literary circles of 19th-century Europe. A flâneur—a person who practices flaneuring—wanders the streets of a city, observing and reflecting on its urban landscape. Edgar Allan Poe introduced this concept to literature in 1840 with his short story “The Man of the Crowd.” Charles Baudelaire discussed Poe’s story in his “The Painter of Modern Life”, Victor Fournel dedicated a chapter of his book “Ce qu'On Voit dans les Rues de Paris” (What One Sees in the Streets of Paris) to “the art of flânerie”, Honore de Balzac described flaneuring so poetically as “the gastronomy of the eye” in his The Physiology of Marriage.

Inspired by this contemplative form of exploration, I propose we flaneur through the vast worlds of a writer’s mind. Let’s begin our journey where all stories originate—with inspiration.

Inspiration is a mysterious, almost sacred force. It ignites a writer’s unexplainable desire to tell stories. Suddenly, an event, a thought, or a fleeting moment pierces the thick skin of mundane reality and touches the soul of a writer, compelling us to create something meaningful.

As I wander through the inspirational world, I notice three distinct types of inspiration:

1. Inspiration in Everyday Life

Everyday life is full of untapped creativity. When I go grocery shopping, I’m not just buying food—I’m observing the world around me. I observe what people buy, how shoppers interact with each other, or how couples move through the aisles. To sharpen my focus, I sometimes wear muted earphones to amplify my visual senses. Conversely, in a café, I close my eyes sometimes to heighten my auditory awareness, letting the noise and rhythm of conversations spark ideas. These ordinary moments can inspire characters, dialogue, or the subtleties of a scene.

2. Inspiration from Personal Experiences

Personal experiences are a treasure trove for storytelling. At the end of the day, what we know the best is our lives. While not everything we write is autobiographical, our lives provide rich emotional material to draw upon. Moments of joy, heartbreak, or vulnerability can shape authentic characters and relatable narratives. Think about waiting for a life-altering diagnosis or experiencing the bittersweet ache of nostalgia—these emotions can become the foundation of an interesting story. Ultimately, our personal experiences, whether mundane or monumental, can allow us to explore universal human truths.

3. Inspiration by Nature

Nature offers boundless inspiration. When I’m going for a walk, doesn’t mean I want to write a hiking guide. Nature is full of parables, similes, and metaphors. The way rain reshapes deer hoofprints in mud might inspire a crucial clue in a detective story. The oppressive darkness of a moonless forest could set the tone for a psychological thriller. Even the smell of freshly turned soil might spark the perfect ending to a murder mystery. When we observe nature with a writer’s eye, we uncover stories waiting to be told.

These diverse sources of inspiration—everyday life, personal experiences, and nature—feed our creativity and provide the raw material for storytelling. They can ignite an entire novel, inspire a unique character quirk, or shape a single unforgettable moment in a story. Inspiration doesn’t always arrive fully formed; sometimes, it’s just a fragment—a fleeting image, a snippet of dialogue, or an emotion—that grows as we nurture it. If we keep our minds open, inspirations come constantly in our direction, so we should be prepared to welcome them and, if not used at the moment, have a way of storing them for later.

The word inspiration comes from the Latin inspirare, meaning “to breathe into.” And that’s exactly what inspiration does—it breathes life into our thoughts, transforming them into vivid, imaginative creations.

So, let’s embrace every inspiration we encounter, at every step, at every turn as we flaneur through the intricate worlds of the writer’s mind.

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Andi Kopek is a multidisciplinary artist based in Nashville, TN. With a background in medicine, molecular neuroscience, and behavioral change, he has recently devoted himself entirely to the creative arts. His debut poetry collection, Shmehara, has garnered accolades in both literary and independent film circles for its innovative storytelling.

When you’re in Nashville, you can join Andi at his monthly poetry workshop, participate in the Libri Prohibiti book club, or catch one of his live performances. When not engaging with the community, he's hard at work on his next creative project or preparing for his upcoming art-focused podcast, The Samovar(t) Lounge: Steeping Conversations with Creative Minds,where in a relaxed space, invited artists share tea and the never-told intricacies of their creative journeys.

Audiobooks

By Dale T Phillips

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Since audiobooks are currently in the fastest growing book format right now, getting your novel out for sale as an audiobook is vital for success. If your book isn’t, you’re losing a lot, and leaving money on the table, as the expression goes. My audiobooks have sold hundreds and hundreds, and I love the continual income stream. Sadly, many writers from traditional publishers don’t have their backlists up as audios, so they’re missing out.

Reasons why you should have audio as part of your overall writing business strategy:

• Discoverability: Get a bigger audience and make it easier to find your work. Many potential fans like audio for a number of reasons, some just enjoying a good listen while walking, driving, running, or biking. You want all the fans you can get! These days, people have less time for reading print books, so audiobooks can be a saving grace. While To Be Read (TBR) piles are so big, chances are many readers won’t get to your print book for a long, long time, if ever, but if you’re on audio, they have a better chance of finding your work. If they like that one, they’ll come back for more. Having your book listed in audio format also gets more hits in internet searches, and is listed in more places, increasing your internet presence and the chances of someone finding your work. With over ten million books in print and electronic format, your book is a drop in the ocean. There are far fewer audiobooks: smaller ocean, bigger chance to make a splash! And it’ll get you into some extra markets. I was speaking with a person from a State Library about my books, and the first question was “Any of your books out on audio? Because we’re investing in those right now.” 

• Sales: As well as finding new fans and watching your sales numbers increase, you can make money. Once the book is produced, all you have to do is promote it whenever you want. But each title is another product in your writer store, and even little trickles of money add up to an income stream. It’s nice to have hundreds of sales in another venue.

• Reviews: While many print book reviewers are overwhelmed, there are many sites doing audio that can still accommodate a review. You have more chances of getting good notice for your work. It all adds up. Listeners can also post reviews and ratings, which help.

• It’ll make you a better writer: When someone else reads your words, it makes the clunky ones stand out, and the good ones sound better. Your ear will develop, especially for dialog.

• Freebies: With some audiobook production, you get free giveaway codes. You can gift these to reviewers, as contest prizes, or simply as rewards to readers. When someone buys a print book in person from me, I’ll offer them the free audiobook as a nice extra.

Audiobook Options

Historically, audiobooks were done by professional companies and were expensive to produce, costing thousands of dollars. So only better-selling books made it. Now there are options.

• Someone ELSE does all the work- (and takes most of the money). While it’s nice to have someone do all the work for you, as with traditional publishing, there’s a danger. They might stick you with a hideous cover, a bad version, a product priced wrong for the market, or take a long time to get it out- or never, while they hold the rights captive. In any case, it may not sell, and you’re stuck. And when someone does the work, they also take most of the profit. 

While you assume that a big publisher would do a professional version, there may be other factors. I got one from a BIG audiobook producer, but the narrator couldn’t pronounce ANY place name in Maine correctly- even easy ones like Bangor and Augusta! Letting someone else do it all means the quality control may not be there, and there’s little you can do about it. And you might tick off some fans. (I know I was!)

And that’s assuming you can get a publisher to produce it. Professional narrators run upwards of $100 an hour, and it takes hours to produce a book. Plus other production costs, and packaging, and distributing, they’re investing a few thousand dollars, at least. Since they expect a good return, they have to estimate the sales will exceed the output. So if you’re a typical mid-lister, with less than ten thousand print/ebook sales per book, they may not even do your book for audio. But they’ll likely still retain the rights, in case you hit it big. Then they can always do one later. But what happens is that you can go for years (or forever) without an audio version. 

So- check your contract to see what provisions there are for audio. Even if you signed them away, and they’re not doing anything with them, maybe you can re-negotiate. They may not give the rights back for free, but maybe you can offer them something for it that will make it worthwhile. 

• Do it all yourself, keep all the money. 

Two factors- Production and Distribution

It’s true you don’t need a studio anymore, so it’s become cost-effective. You can produce high-quality audio files in different formats with free software and inexpensive equipment. I recommend Audacity software for recording, because it’s free and simple to learn and use. 

Are you a professional narrator? If you’re charging money for the book, you want quality. Unless you’re famous, the listeners may not be forgiving of less-than-awesome narrating. Before you start this path, do some voice work (maybe some podcasts), and get comfortable with a microphone and sound editing.

Drawbacks- while this can be done, the main cost is time to record and edit. Most of us don’t have enough hours in a day now. And it may take hours of editing to get the sound to a professional level.

Distribution. Even if you do it yourself, how are you going to package, list, and sell the finished product? Tough to arrange this on your own. 

• Work with a Service, and split the money

While there are other services, my current favorite production option right now is ACX.com, which feeds into Audible.com, an Amazon company. They make it easy and profitable for independents to get their books produced, listed, and sold. Better yet, the finished product is on the Audible site, AND on your Amazon book listing, right beside the print and kindle versions. Huge showcase! And they can tie it into Whispersync, which lets you switch between devices and formats.

How to Produce Audiobooks

For ACX, you’ll need an account on the site (includes telling them where to send the money!). 

1. Check your publishing contract first, and beware of issues with anthologies, or other writers listed on your book as authors. 

2. READ YOUR CONTRACT TERMS! Audible gets an exclusive right for years, so make sure you’re comfortable with the terms.

3. Log in to ACX and search for your book, then claim it as yours, with the right to produce an audio.

Various ways to produce your book:

• Do all the narration yourself. ACX distributes the book for you, and you make 40% of the list price. 

• Pay a narrator up front for doing your book. Narrators are expensive. While you can still retain your 40%, consider the cost, and how long it might take to recoup that. You post your project with the offer to pay, and get bids. Decide on who you want. 

• Offer a royalty split, for no up-front money- This is my favorite way. You are hoping that narrators will do all the work on spec, in hopes of making money when the audio sells. You each get 20% of the sale price in this part. They’re putting in time, which to them equals hundreds, or even thousands of dollars, and you have no risk! But of course, you wrote the book, so your time is already invested. 

When you’ve claimed your book, and decided if you want a narrator, you post it up as a project, with a description and notes on what the ideal narrator should sound like- male or female, age, accents, humorous, serious, scary, etc. You post an audition piece, a short segment that will give a good indication if the narrator is right for the work (dialogue with different voices is a good indicator). Add any helpful hints on what the passage should sound like.

This posts the project up for people to audition for, and you wait for replies. You can also search on available narrators, and sample their voices to see if any fit, then send them a message to see if they’re interested in your project.

When auditions come in, listen if they’re right for your work. When you’ve found someone who has the right voice for the job, you then set a schedule and make an official Offer. There’s a date for a 15-minute milestone, which is a guide to see if they’re on the right track, and a date for the project completion. You may need some back-and-forth on pronunciation and tone, and you send messages via ACX. When they’re ready, they send ACX the files, and you give a listen. You can request changes if there’s something amiss, so you have complete quality control. 

When it’s done properly, you Approve the work, which then goes through ACX for their approval, and then gets posted to Audible for sale. You’ll need a cover image modified to their specs, a squared-off version of your book cover. Then it goes up on Amazon as well, linked with your print and Kindle versions. They will set the price of the finished book, based on length.

But there’s more! ACX sends you codes for free downloads of the work. You can use these for reviewers, friends, giveaways, and rewards for your fans- it’s an awesome way of promoting your work- for free! You send instructions and a download code, and someone gets the audio for free.

And the bonus program- if your work is the first someone selects when signing up for Audible, you get a bonus payment- it’s split with your narrator, but is a nice addition.

Writing Fiction, or Non-fiction, Research is Key

By Patrick Kendrick

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I have been fortunate to have my books published for some sixteen years. Throughout my writing career I have learned that research is THE key to pulling in readers and adding authenticity to your work, even if it is fiction. If you’re doing non-fiction, research is even more paramount. 

With fiction, many writers believe they can write whatever comes to mind, creating strong characters, their environments, backgrounds and whatever plot they wish to follow. But if you’re writing historical fiction, it is a must that you follow, or get as close to, following what was happening at the specific time in history you are writing about. 

My newest book, Edison’s Last Breath, a historical mystery that involves several real-life characters, such as Henry Ford, Charles Lindbergh, Josephine Baker, and Ernest Heminway (once again from my first book, Papa’s Problem). My primary character, Emmet MacWain meets these people when there is a murder at Henry Ford’s winter home in Ft. Myers, Florida. I was inspired to write about Josephine Baker as it was revealed that she was not only the biggest entertainer of her time, but that she was also a spy for the French resistance. 

As with Papa’s Problem, in which Hemingway is a murder suspect, I found that I could not just write what I knew from lore. Libraries, particularly those that exist where the character lived—Hemingway in the earlier book, and Ford and Baker in the present book—are useful as they may house personal letters and documents from the real-life character. In Edison’s Last Breath, I had the opportunity to go to the Ford and Edison estates in Ft. Myers, Florida, where, to my astonishment, I found a corked test tube, with an accompanying note read, “This tube contains Thomas Edison’s Last Breath.” Hence the title of my book, Edison’s Last Breath.

Initially I thought it was some sort of hoax, but as I researched the odd item, I found out that, as he was dying, Edison, a close friend and mentor to Henry Ford, would try to save what he thought was his last breath for his friend, Ford. Charles Edison, the son of Thomas, stayed with his father while he was in his death bed. Each time he thought his father was exhaling his last breath, he would try to capture it. I did not make this up! 

I was bowled over by this fact, and my novel took a new direction that took us to many places, including Josphine Baker’s chateau in France, where I found out even more about this heroic woman who spied for the French. She was so good at entertaining people, that German officers who suspected she was a spy would go to her home with intent to find some evidence, for which they might arrest her. But Josphine was so clever and such a dynamic performer, she would charm the soldiers with wine, dinner and a personal show, and the Nazis would forget what they came for. Baker was one of the bravest spies ever.

That was the cool thing I found out. The not-so-cool thing I found out as well, was that both Ford and Lindbergh were antisemitic, Nazi supporters.  Lindbergh was gifted a plane by the furor himself and had several mistresses in Germany, while Ford had contracts with the Germans to make trucks for their Army during our country’s war with them. Lindbergh was awarded the Serve Cross of the Order of the German Eagle, while Ford was awarded the Grand Cross of the German Eagle.

Working on my previous book (for some 20 years) “American Ripper: The Enigma of America’s Serial Killer Cop,” I had to do much more, shall we say hazardous research, such as visiting the serial killer, Gerard Schaefer, in jail. Schaefer was convicted of two murders but was believed to have committed dozens more. He typically killed two girls at a time, often picking them up in his patrol car as they were hitch-hiking. 

I spent many years writing this story because of its true nature and because so many people had to be interviewed: police who worked with Schaefer and investigated his murders, the lawyers who prosecuted him as well as his public defender, surviving family members, the killer’s mother, and many police officers in numerous states, who I still hear from, when they find another body. Just last year, I was called by a police officer who was investigating cold cases. They had found a body, a teenage girl back 1972 in a mangrove-covered area where Schaefer used to take his victims. She was never identified until an officer from Palm Beach County Sheriff’s office took over the cold cases. 

The victim was found with wire tied in knots around her hands and feet. She was skeletonized but the wire knots were still intact. Many police officers know who I am from my research and my book, so he called me and asked if I has any pictures from Schaefer’s crime scenes. I had copies made years ago from the evidence files (though I chose not to use them in my book for the sake of the families who lost their children). The cold case cop sent me the pictures they took of the knotted wire, and they matched knots that Schaefer utilized on his victims. So now that had a connection between Schaefer and the victim, Karen Poole. We also found that Schaefer used to live just around the corner from the victim.

So, research—good, intense research—can add reality to your fiction novel, or the stark truth in a non-fiction book on true crime.

This Crazy Writing Life: Okay, Let’s Talk About The 800-Pound Gorilla: Marketing

By Steven Womack

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Bold statement time. Ready? Here it comes…

I’d rather write five novels than market one.

I think that probably goes against the grain for most people. After all, writing’s hard. A novel is long, a grinding marathon of page after empty page that goes on months, sometimes years, before you reach the finish line.

And yet I’d rather run five of those marathons than try and sell one.

When I say that, I think there must be something wrong with me. For some reason or other, I’m uncomfortable blowing my own horn, hawking my own work. For some people, it comes easily, like drawing a breath. For me, it’s always seemed…

Well, unseemly.

When I was young, one of my best buddies got us both a summer job selling vacuum cleaners door-to-door. We got about two days of training (I still remember the spiel: The Bison, the world’s most complete home maintenance system. Guaranteed to protect your home and furniture, conserve your time and health…) and we were then turned loose on an unsuspecting neighborhood.

I think I lasted three days.

A couple of decades later, when I finally sold (there’s that word again) my first novel, I assumed the publisher would take care of all the marketing. They’d set up book signings for me, take out ads, arrange for reviews. All I had to do was cash the checks and write my next book.

Ah, what a naïve little grasshoppah I was.

Truth is, long before the genteel gentlemanly world of 19th century publishing morphed into the Darwinian dog-eat-dog cutthroat business it’s become in the 21st century, writers had to bite the bullet and learn to sell their own stuff. Now, in the age where the number of indie-pubbed writers has long surpassed the number of traditionally published authors, it’s more important than ever that writers grasp the fundamentals of marketing. When every writer is essentially a small shopkeeper slinging pages out of a tiny storefront, unless you’re willing to promote your own work, you’re never even going to get noticed, let alone make a living.

Last September, I found myself in St. Petersburg Beach, Florida at the annual Novelists Inc. conference. I’ve written about Novelists Inc. before in This Crazy Writing Life. The beauty of the Novelists Inc. conference is it’s all business. You don’t get many seminars on developing character or finding your voice with these folks. But you will get in-depth seminars on indie audiobook production and negotiating foreign translation rights contracts.

At this conference, one of the best marketing seminars I ever attended was put on by Ricardo Fayet, who’s one of the four founders of Reedsy, a company that provides support and guidance for indie-pubbed authors, as well as being a gateway connecting freelancers with writers. If you don’t know these guys, just Google them and go to their website. It’s worth the trip.

Ricardo’s written two books on marketing for indie authors: How To Market A Book and Amazon Ads For Authors. I’ve got them both and they’re well worth the price.

Ricardo’s seminar at the conference did a deep dive into the underlying psychology of marketing and a few basic principles that indie authors need to learn and deploy. It’ll make the hell of marketing a little less hellish. Let’s take a brief look at what Ricardo described.

Principle #1: It’s cheaper to retain an existing reader than acquire a new one.

It costs five time as much to attract a new reader—in money and effort—than it does to keep an old one. That’s why series are so powerful in today’s marketplace. Whether you’re Jack Konrath writing 27 installments of his Jack Daniels series books, John D. MacDonald’s 21 Travis McGee novels or J.T. Ellison’s nine novels in her Lt. Taylor Jackson series, a series quite literally builds a brand that attracts readers and keeps them. Fayet even cited one series that’s run to 112 books.

What if you’re not into series? Then develop a style and voice that becomes as identifiable and as reliable as a series. Dick Francis wrote mostly standalones (outside of his four-book Sid Halley series), but his style and voice was so distinctive that when you pick up a Dick Francis book, it’s instantly identifiable as a Dick Francis book.

Principle #2: Product trumps marketing every time.

This principle embodies the notion that, over the long run, no amount of brilliant marketing will sell a bad book. You’ve got to write an amazing book to even have a chance of competing in the literary marketplace. Fayet cited the statistic that only seven percent of traditionally published books sell over 10,000 copies.

“You can’t sell a book if it isn’t good,” he noted.

Principle #3: Decay is inevitable.

“What’s working now isn’t guaranteed to work forever,” Fayet said. “In fact, it’s almost guaranteed to peter out at some point.” All marketing and promotion efforts and strategies eventually begin to lose their effectiveness. This principle doesn’t apply only to books. All products, sooner or later, need a marketing refresh. Interest wanes, attention moves on to other things.

And a sidebar to this notion is the 80/20 rule. Eighty percent of your results will come from twenty percent of your efforts. And you must constantly look ahead. If you focus solely on today’s marketing efforts and campaigns, then you won’t be prepared for when it all stops working.

Principle #4: Steady versus Explosive Marketing.

Steady, consistent marketing efforts will get you to a certain level of sales. But you may find you’ve hit a ceiling and you’re just not breaking through to the next level.

Explosive marketing, however, requires a different approach. It requires careful planning and execution, along with good timing. If spaced out properly, explosive marketing avoids fatigue and wearing out your audience. Finally, Fayet noted, it works best for highly targeted campaigns, and for many authors, that means being enrolled in Kindle Unlimited.

Principle #5: Volume x ROI.

This is kind of a big one, folks. Start by imagining the global audience of readers: millions.

Now imagine your audience: a tiny subset of millions.

So how do you reach and then grow your tiny subset. The best strategy is to start small and cheap. Maybe that’s Amazon ASIN ads or Facebook ads. This is a highly targeted strategy, where you aim to reach the people who already read your kind of book. This may not be a huge number of readers, but your Return On Investment (ROI) is potentially going to be pretty good.

Then you aim a little higher: BookBub Featured Deals, Meta A+ ads, then maybe on to digitally targeted ads, TV, even billboards and print ads.

But remember, with each step up the marketing ladder, you’re going to reach more people. But your conversion rate’s going to go down, along with your ROI. So if you want to broaden your reach, remember that with each new and larger strategy, it becomes harder to make your money back.

Principle #6: 10% of 1000=1% of 10,000…or why you don’t need to be chasing trends.

One of the most baffling questions for many writers is the question of writing to the market or chasing trends. Of course, we all want to tap into the popular zeitgeist. If there’s a demand for something in the marketplace, we all want to meet that demand. But especially in traditional publishing, the timeline for bringing a book to market may be so far out that the trend will have passed before your book can get out there.

Just remember, Cabbage Patch dolls, Beanie Babies, and Pet Rocks were once all the rage.

On the other hand, we all want to write for a growing market. But what if you occupy a bigger place in a smaller market? Fayet noted that 10% of 1000 readers is the same number of readers as 1% of a 10,000 reader market.

This is among the most complicated and convoluted decisions a writer must make. Sometimes it’s better to stay in your lane. Should we just ignore trends?

Fayet’s answer is “Of course not!” Trends signal a growing market, but you need to weigh your decision against several factors:

Can I expect to make more money in a new genre or a new kind of book? Would I be better off just delivering what I know my current readers want?

Can I expect my existing fans to follow me?

Can I keep my sanity and have a little fun by taking a new path?

Do I know the new genre well enough to dip my toe into it? Do I have the skill set?

Can I reasonably get in on the trend in time?

This is all complicated stuff… Marketing and promotion for writers can make writing look easy. But if you keep in mind Ricardo Fayet’s six principles every writer should let guide their careers, then this mine field might not be quite so treacherous.

In next month’s episode of This Crazy Writing Life, we’ll start taking deeper dives into specific marketing strategies.

I don’t know when this installment will be published in KN Magazine. I’m writing it before Christmas, so if it comes out before the holidays, have a great one. If it’s 2025 when you’re reading this, I hope this year’s your best one ever.

And thanks for coming along for the ride.

Crafting Killer Back Cover Copy

By Lois Winston

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How do most readers buy books when they’re not searching for a specific title or author? They either scroll through an e-tailer site or stroll around the aisles of a bookstore. Either way, the first thing that will catch their attention is a book’s cover. In a bookstore, the reader picks up a book, flip it over, and reads the back cover copy. On an Internet site, the reader scrolls to the book’s description. 

The primary goal of back cover copy is to act as a tease. If the tease works, the reader flips to the first page or clicks on the sample to read a few paragraphs or pages. If she likes what she’s read, she’ll buy the book. If those first few paragraphs or pages don’t grab her, she continues to scroll or stroll. The back cover copy is the first step in whether a reader decides to buy a book. That’s why back cover copy is so important. It’s meant to whet the reader’s appetite and hook a potential customer. 

Back cover copy should consist of one or more short paragraphs that describe the main plot and main protagonist(s) in a book. If you’ve ever queried an agent or editor, it’s like the section of the query letter that describes your book. Sometimes, an editor may even use the author’s query blurb—with or without a few tweaks—for the back cover copy.

So, what should go into back cover copy, and what should you omit? First, you want to include enough information to pique the reader’s curiosity about the book. That means giving an indication of the overall story arc and the main character(s). Who are these people you’ve written about, and what is it about them that will make a reader want to care about them, their world, their relationships, and their problems?

That sounds like an overwhelming task to accomplish in a few short paragraphs, but it’s quite easy if you rely on GMC—goal, motivation, and conflict. GMC is not just for plotting a good story and creating compelling characters. Nailing down characters’ GMC, provides an author with a toolbox for creating every other aspect of the book—from the query to the synopsis to the novel to the back cover copy.

Step 1: Define Your Main Character

Use a few adjectives and a noun to define your main character. Be specific. These few words will tell exactly who your character is. This gives you a framework from which to work.

For example, in Love, Lies and a Double Shot of Deception the heroine is described as a “poor little rich girl.” The book is a heart-wrenching romantic suspense. Therefore, the back cover copy is crafted to evoke an emotional response in the reader.

In my Anastasia Pollack Crafting Mystery Series, my protagonist is a “reluctant amateur sleuth.” Since mysteries are plot driven, I created back cover copy that speaks to the cataclysmic upheaval in Anastasia’s life which propels her into solving each mystery.

Step 2: Define Your Main Character’s Internal and External Goals, Motivations, and Conflicts

Every book must have a balance of plot and characterization. External GMC speaks to plot. Internal GMC speaks to characterization.

For each of your main characters, answer the following questions: 

1.  What does your character want?
2.  Why does he/she want it?
3.  What’s keeping him/her from getting it?

Do this for both the external (the plot) and the internal (the characterization) GMC. Keep each answer to one sentence. When you’re finished, you’ll have six sentences, three that speak to plot and three that speak to characterization.

Avoid unnecessary description. No one buys a book because the heroine is a redhead. Include setting, occupation, and other specifics only if they’re pertinent to the plot and main characters. 

For example, in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery Series, the back cover copy doesn’t mention that the book takes place in New Jersey because it doesn’t matter. However, it does mentions that Anastasia is a magazine crafts editor. Why? Because Anastasia discovers the murder victim sitting in her cubicle—glue gunned to her chair. If I didn’t mention Anastasia’s occupation, the circumstances of the victim’s death wouldn’t make any sense.

In Love, Lies and a Double Shot of Deception, I don’t mention Emma’s occupation in the blurb because it’s not relevant. I do mention that the story takes place in Philadelphia because the city plays an important role in the story.

Step 3: Define Other Essential Characters

Back cover copy will often, but not always, mention two or three characters because they’re essential to giving the reader an indication of what the story is about. This will vary depending on the genre and plot. Sometimes only one character is mentioned. If other characters play essential roles in your story, repeat Steps 1 and 2 to define their GMC. You probably won’t use all the information on these characters in crafting the blurb, but writing the information out will help you decide what’s important to include and what you can omit in crafting your back cover copy.

Step 4: Voice

The final component of your back cover copy is voice. Describe your book in a voice that matches the voice of your novel. Look at the examples at the end of this article. Love, Lies and a Double Shot of Deception is an emotionally driven romantic suspense, A Crafty Collage of Crime is a humorous mystery. The voice used in each is different. If you haven’t incorporated the voice from your book in your answers to the GMC questions, go back and tweak the sentences. 

It’s important for the reader to be able to determine whether your book is a romantic comedy versus a romantic suspense or a cozy mystery versus a police procedural. You want to meet reader expectation from the very beginning. Readers usually like surprise plot twists, but they don’t want to be tricked into buying a book that purports to be one genre, only to find it’s a completely different genre.

As a side note, cover art should also convey the tone of your book. The cover art and back cover copy should complement each other.

Step 5: Put it All Together

Look at the sentences you’ve created. Depending on the genre, you may or may not use all the sentences you’ve written to develop your back cover copy. Some back cover copy works well as one short paragraph. Most require two, three, or four paragraphs. Choose the sentences that best convey your story. String them together to create your back cover copy, fleshing the paragraphs out with any other pertinent information you believe is essential to hook the reader. Your paragraphs should be tight, concise, and free of unimportant details. Your goal is to make the reader want to flip to the first page of your book to read the opening paragraphs, then head to the cash register or click the Buy Link.

Samples of Back Cover Copy

Humorous cozy mystery:

A Crafty Collage of Crime

Killer Nashville Silver Falchion Award for Best Comedy

Wherever crafts editor and reluctant amateur sleuth Anastasia Pollack goes, murder and mayhem follow. Her honeymoon is no exception. She and new husband, photojournalist (and possible spy) Zachary Barnes, are enjoying a walk in the Tennessee woods when they stumble upon a body on the side of a creek. The dead man is the husband of one of the three sisters who own the winery and guest cottages where Anastasia and Zack are vacationing.

When the local sheriff sets his sights on the widow as the prime suspect, her sisters close ranks around her. The three siblings are true-crime junkies, and thanks to a podcaster who has produced an unauthorized series about her, Anastasia’s reputation for solving murders has preceded her to the bucolic hamlet. The sisters plead for her help in finding the real killer. As Anastasia learns more about the women and their business, a host of suspects emerge, including several relatives, a relentless land developer, and even the sisters themselves.

Meanwhile, Anastasia becomes obsessed with discovering the podcaster’s identity. Along with knowing about Anastasia’s life as a reluctant amateur sleuth, the podcaster has divulged details of Anastasia’s personal life. Someone has betrayed Anastasia’s trust, and she’s out to discover the identity of the culprit.

Emotionally driven romantic suspense:

Love, Lies and a Double Shot of Deception 

Life has delivered one sucker punch after another to Emma Wadsworth. As a matter of fact, you could say the poor little rich girl is the ultimate poster child for Money Can’t Buy Happiness—even if she is no longer a child.

Billionaire real estate stud Logan Crawford is as famous for his less-than-platinum reputation as he is his business empire. In thirty-eight years, he’s never fallen in love, and that’s just fine with him—until he meets Emma.

But Emma’s not buying into Logan’s seductive ways. Well, maybe just a little, but she’s definitely going into the affair with her eyes wide open. She’s no fool. At least not anymore. Her deceased husband saw to that. Besides, she knows Logan will catch the first jet out of Philadelphia once he learns her secrets.

Except things don’t go exactly as Emma has predicted, and when Philadelphia’s most beloved citizen becomes the city’s most notorious criminal, she needs to do a lot more than clear her name if she wants to save her budding romance with the billionaire hunk someone is willing to kill for.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Her most recent release is Sorry, Knot Sorry, the thirteenth book in her Anastasia Pollack Crafting Mystery Series. Learn more about Lois and her books at www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Partners in Crime (Writing)

By Tilia Klebenov Jacobs

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When I tell fellow authors I have a writing partner, I generally get one of two responses. The most common is a shock, rather as if I had casually mentioned that I prefer to eat bananas with the peel on. The second, though less frequent, is a cry of recognition: “Me too!” they exclaim. “Of course, you need to know each other really well first, and it’s essential that you work the same way. Couldn’t have a plotter working with a pantser, haha!”

Well, not necessarily. Allow me to lift the veil.

My partner Norman and I knew each other slightly in college, where he was editor of the campus newspaper that I wrote one article for. After college, I published a few novels, and he published a pile of short works in publications that turned me down. A few decades later we were nominally in touch on Facebook, but never spoke or met.

Then Covid hit. Writing at home with everyone under the same roof 24/7 stunk. I wasn’t good at it. While I was trying—really trying!—to write a story for a teacher friend of mine to share with her students, Norman contacted me on Facebook Messenger to ask if I knew of any writers’ groups for short stories. I didn’t, but after we’d texted for a bit about fiction, families, and more, I asked if he wanted to write together. He did. We hammered out the story for my friend and her students, and then got cracking on a novel. During that deeply unnerving time, it was marvelous to have someone to be accountable for: like having a gym buddy, but for words. 

In our experience—your mileage may vary—partners don’t necessarily need to know each other well, because we certainly didn’t. Nor do you need to have identical work styles: Norman is a pantser, and I am a blackbelt plotter (He’s adjusting nicely.) Instead, our partnership was a process of getting to know each other while adapting to one another’s approaches, and accepting that our skill sets didn’t need to be identical as long as they were complementary.

That being said, writing partners need to have a few things in common. The first, not surprisingly, is a work ethic. We take our projects seriously, showing up for meetings and producing whatever we jointly agree upon. 

The second is a sense of humor. Each of us had our characters do and say things that the other found hilarious. If you don’t share a funny bone, you see the world differently.

Finally, partners need a mutual vision of the project, including an agreed-upon-conclusion. If you’re working on a joint project but one of you is writing a noir detective story and the other has embarked upon a musical rom-com set in San Juan Capistrano on the day the swallows return, the mission is doomed.

(In the not-mandatory-but-useful category, we found it’s very helpful to have families that are at about the same stage. I can’t tell you how many times I texted Norman to say, “I’ll be late for the meeting—turns out I have kids.”)

Above all else, listen to what the story has to say to you. Our novel took us in some unexpected directions, but we respected it and each other enough to see where it led us. Sometimes the art knows more than the artist. Add a steady drip of mutual respect, and you can garner results that outstrip anything either of you could have pulled off alone. 

Sometimes the whole really is greater than the sum of its parts.

Ten Medical and Forensic Mistakes Writers Should Never Make

By D. P. Lyle, MD

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Writers make mistakes. An anachronism here, a blunder in logic there, departures from common sense everywhere, and of course the all-too-common break from real world possibilities that plagues even the most well-written story. It’s part of the process. Sitting alone, bouncing clever ideas off your computer screen offers little feedback. But readers notice such breaches. They shake their heads, close the book, snuff out the light, and go to sleep. Not the ringing endorsement you wished for. Here are some of the most common medical and forensic mistakes writers make. Mistakes you want to avoid.

The Quick Death: Death rarely arrives instantly. Sure, it can occur with heart attacks, strokes, and extremely abnormal heart rhythms, but trauma, such as gunshot wounds and blows to the head, the staples of crime fiction, rarely cause sudden death. Yet, how often has a single shot felled a villain? Bang, and he drops dead. In order for that to occur, the bullet would need to severely damage the brain, the heart, or the cervical (neck) portion of the spinal cord. A shot to the chest or abdomen leads to screaming and moaning and bleeding and expletives, but death comes from bleeding and that takes time. How long? It depends on what’s damaged. If a major artery is opened, the bleeding is brisk and death can follow in five minutes, even less. If the bullet or knife blade only strikes tissues and organs, the bleeding is slower and death can take many minutes, or hours, or not at all.

The Pretty Death: I call this the “Hollywood Death.” Calm, peaceful, and not a hair out of place. Blood? Almost never. Except in slasher movies of course and here massive bleeding is the norm. More often, the deceased is nicely dressed, lying in bed, make-up perfect, and with a slight flutter of the eyelids if you look closely. Real dead people are not pretty. I don’t care what they looked like during life, in death they are pale, waxy, and gray. Their eyes do not flutter, and they do not look relaxed and peaceful. They look dead.

The Bleeding Corpse: Your detective arrives at the scene a half hour after the murder. Blood oozes from the corpse’s mouth, from the stab wound in his chest, or from the vampire fang marks on his neck. Houston, we have a problem. You see, dead folks don’t bleed. When you die, your heart stops, and the blood no longer circulates. Rather, it stagnates and clots and stagnant and clotted blood does not move. It does not drip or gush or ooze or gurgle or flow or trickle from the body. It lies there, separates into a dark red clot with a halo of straw-colored serum, and then dries to a brownish stain.

The Accurate Time of Death: Determining the time of death is neither easy nor very accurate. It’s always a best guess and is always stated as a range rather than an exact time. Yet, how many times have you seen the medical examiner (ME) confidently announce that the victim died at “8:30 last night”? I always wondered exactly how he made this determination. Was it rigor mortis, body temperature, or lividity? Was it the presence or absence of certain bugs? The truth is that none of these is accurate. The decline in body temperature, the appearance of rigor, the development of lividity, and the appearance of flies and bugs are affected by many variables so are mostly unpredictable. The touted guidelines for each of these are like stop signs in Italy--merely suggestions. In real-life, the ME would say that death likely occurred “between 8 p.m. and midnight.” But that might make him appear wishy-washy, and Hollywood and writers like their heroes to be smart. Smarter than they could possibly be. Stick with a range, and you’ll be more realistic.

The One-punch Knockout: You’ve seen this a million times. One character socks another character in the jaw. He goes down like a sack of potatoes and is apparently written out of the story since we never hear from him again. Really? Think about a boxing match. Two guys that are trained to inflict damage and they have trouble knocking each other out. And when they do, the one on his back is up in a couple of minutes, claiming the other guy caught him with a lucky punch. Listen to me. Only James Bond can knock someone out with a single blow, and maybe Mike Tyson, but your car-salesman-turned-amateur-sleuth cannot.

Another common scenario is when a character is hit in the head, placed in the trunk of car, driven 50 miles, tied to a post or a bed or whatever, and then a bucket of water is thrown in his face to revive him. He sputters and is suddenly wake and alert. Not going to happen. If someone is knocked unconscious and doesn’t come around in a few minutes, something very bad is going on. Like a brain bruise (cerebral contusion) or bleeding into or around the brain (subdural hematoma). These require a hospital and a neurosurgeon, not a bucket of water.

The Disappearing Black Eye: If your character suffers a black eye in Chapter 3, she will have it for two weeks, which depending on the time frame of your story just might take you to the end of the book. She will not be “normal” in two days. A black eye is a contusion (bruise) and is caused by blood leaking from tiny blood vessels that are injured by the blow. It takes the body about two weeks to clear all that blood from the tissues. It will darken over two days, fade over four or five, turn greenish, brownish, and a sickly yellow before it disappears. On a good note, by about day seven, she might be able to hide it with make-up.

The Quick Healing: Do you know why boxers wear gloves? To protect their hands and faces. Back in the bare-knuckle days, broken hands and cut and bloody faces were the norm. Gloves made the sport more civilized. So, if your character gets in a fist fight both he and his opponent will suffer cuts and bruises and broken teeth. He will not walk away unscathed. His cuts will need stitches, his bruises ice, and a trip to the dentist is likely. Each of these will take a couple of weeks to heal.

If your character falls down the stairs and injures his back, he will not be able to run from or chase the bad guy or make love to his new lover the next day. Give the guy a few days to heal and make him limp and complain in the interim. If he breaks an arm, he’ll need four weeks minimum.

If he’s stabbed or shot and, as so many protagonists do, sneaks out of the hospital the next day to continue his pursuit of the bad guys, all will not be forgiven. He will have pain that will limit his ability to run and jump and fight and do all those hero things. The chances that his wound could then become infected are real and would greatly complicate his situation and might even kill him.

If his car goes over an embankment and tumbles into a ravine, he will not simply crawl out and walk away. At best he’ll be banged and bruised and at worst will have broken bones and injured internal organs. 

The Instant Athlete: Your PI drinks too much, smokes two packs a day, and eats fast food on a regular basis. After all, stake outs are boring. His belly flaps over his belt and he gets short of breath climbing a single flight of stairs. He will not be able to chase the villain for ten blocks. Two on a good day. 

If you create a scene where your character must run down a bad guy, make him capable of such a pursuit. Remember “Babe” Levy (Dustin Hoffman) in Marathon Man? He was student, slight of build, not athletic appearing in the least, yet he had to run for his life as Dr. Christian Szell (Sir Laurence Olivier) and his Nazi thugs chased him endlessly. But he was capable. Earlier in the film we learned that he was distance runner and ran around the reservoir in Central Park everyday. He could run for his life.

The Untraceable Poison: Of all the questions I receive from writers this is number one. Seems that all crime writers want an untraceable poison. Sorry, no such thing. True it might not be found or maybe not even searched for, but if it is looked for and if the ME has good blood or tissue samples, he will find it. With fancy equipment like Gas Chromatography-Mass Spectroscopy (GS-MS) virtually any chemical can be identified. This combination gives a “chemical fingerprint” of the compound in question. 

The most common drugs involved in overdose deaths are alcohol, narcotics, amphetamines, cocaine, and various tranquilizers and sedatives. The main reason is that these are readily available either on the street or in the medicine cabinet. Each of these is revealed by a simple and cheap drug screen. So, if your killer employs one of these, the ME will know it in a couple of hours.

But what if the toxin is more exotic? Maybe cyanide or thallium or the toxin of a blue-ringed octopus? This is trickier. These don’t show up on routine drug screens and must be tested for with time-consuming and expensive protocols. Maybe the ME doesn’t have the time, interest, or budget to do a full toxicological examination. Maybe he simply attributes the death to some natural cause and saves the county a ton of money. Happens all the time and it can happen in your story. But, if he pulls out all the stops, he will find the drug.

The Instant Lab Result: The world is not like CSI. Not even close. Those CSI folks get results in a New York minute. Sometimes faster. They crack computers, perform autopsies, complete esoteric toxicological testing, and create DNA profiles before the first commercial break. In the real world such testing typically takes days, even weeks. Sure a tox screen can be done in a couple of hours but sophisticated confirmatory testing takes time. DNA profiling can be done in a few hours, but before the ME reports his results he will often obtain confirmation from another lab, particularly in high-profile cases, including those that crime writers dream up. Give your ME a realistic timeframe to do his work. Your readers will notice if you don’t.

The devil is always in the details. Get these details right and your story will be much stronger.

D. P. Lyle

Outliers Writing University: https://www.outlierswritinguniversity.com

The Importance of Honest Feedback

By Judy Penz Sheluk

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Writing is a solitary pursuit, one where we spend countless hours of our lives, often laboring over a single sentence or paragraph for more time than most of us care to admit. So, it’s only natural that we become protective of our words. After all, something that took hours to perfect must be, well, perfect, right?

If only that were so. Unfortunately, as writers, we are simply too close to our work to see the flaws. Oh, we may find the typo on page 75 on reread, the one where we’ve called a car a cat (though even that is iffy), but the overuse of a favorite trope, phrase, or gesture (my characters love to nod). Maybe not so much. And that’s why we need feedback.

Feedback comes in many forms and at various stages of the writing process. The most important thing to remember is that you are looking for an honest and unbiased evaluation of your work. You may not agree with every comment or suggestion, but you should at least consider each one without becoming defensive. Consider it “thick skin” training for the rejections you’re almost certain to face going forward. 

Let’s look at some options:

Writing Critique Groups

While there are no hard and fast rules, these work best if the group is small—three to five people—allowing each member time to read and respond without becoming overwhelmed. It’s essential to establish parameters from the get-go, such as weekly word count limits and the type of feedback expected. 

While critique groups can be invaluable for some writers, they should never be the final step in the review process. As you become immersed in your work for months on end, you lose objectivity. Those intimately familiar with your work will too.

Alpha Readers

Readers who provide detailed and constructive feedback, both positive and tactfully critical, about your book’s premise, plot, characters, and other elements. This is the place to include readers who have knowledge of the technical elements in your manuscript. 

Whether you choose to hire a professional, or ask a trusted friend or relative, they should be aware that they are commenting on an unpolished (first) draft. They should also be avid readers of your book’s genre or sub-genre. Consider this the first test drive of your overall story from a reader’s perspective. 

Beta Readers

Beta readers (or betas) critique finished manuscripts before they are published. It’s advisable to have betas who are familiar with your genre/sub-genre. Betas can be friends, family members, teachers, members of online writing groups, or other writers willing to do a manuscript swap. This will help identify the finer points of your book that may need an adjustment. Ideally, you’ll have no fewer than two and no more than five, allowing for a comparison of opinions without the risk of opinion overload. If one beta reader doesn’t understand why your protagonist hates red, that might be a point worth clarifying. If two or more betas don’t get it, it’s a must-fix. 

While betas are an excellent way to obtain (often free) feedback, they do not replace the role of a professional editor. There is one school of thought that because traditional publishers pay for editing, there is no need for authors to incur this expense if their intention is to traditionally publish. 

Let’s look at that statement. Is it true that traditional publishers hire and pay for editing services? Yes. However, it’s equally true that agents and publishers receive thousands of submissions from aspiring authors every year. While there are no guarantees, a professionally edited manuscript may increase the odds of acceptance. 

Developmental Editing

Also known as substantive or content editing, developmental editing is the first step, focusing on big picture story elements. The developmental editor will also assess and shape draft material to improve flow and organization by revising or reordering content and clarifying plot, arc of action, characters, and/or thematic elements.

Line Editing

Also known as stylistic editing, the line editor focuses on coherence and flow, eliminating jargon, clichés, and euphemisms, while adjusting the length and structure of sentences and paragraphs, and establishing or maintaining the overall mood, style, or voice.

Copyediting

Ideally combined with line editing, the copy editor checks spelling, grammar, punctuation, and usage, and ensures consistency in character names, places, descriptions, and other details. Copy editing also covers fact checking and/or obtaining or listing permissions needed (e.g., use of song lyrics or trademarked products). The copy editor may create or work from a style sheet.

And there you have it, feedback in a nutshell. Now all you need to do is write that book. Hey, if it were easy, everyone would do it.

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About the author: A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of two mystery series: The Glass Dolphin Mysteries and Marketville Mysteries. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited.

Judy has also written two how-to guides to publishing. Finding Your Path to Publication: A Step-by-Step Guide was the Winner of the 2024 Killer Nashville Silver Falchion Award for Best Nonfiction. The follow-up to that book, Self-publishing: The Ins & Outs of Going Indie, provides an insider’s insight into the world of self-publishing. 

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors, most recently as Chair.

Motivation and Thrilling Places

By Charlie Walters

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Self help books abound. They teach us to have the discipline and energy to write. Our energy may come from coffee or exercise, or like Stephen King, a long walk. While all such books and podcasts and whatever are useful, they don’t really help us writers to motivate ourselves. We may have the discipline to sit in the chair, but then what?

Passion in writing and the desire to write are elusive. Like the muse, they can mean all sorts of things. They can come in the guise of a person or a time in history.  For me, thrilling places have always helped me get into the mood to write.  How do you lose yourself in your writing, the pages being written by the minute?  The answer, find a great place, get inspired by beauty or danger, and get writing.  

Let’s start with a place known to many writers; New York City.  Like my hometown of Washington, DC, the big apple has a romance to it.  The colors and forms of the Museum of Modern Art, or the history and culture of almost every restaurant or building come to mind.  You can probably name a few other ways the city, any major city really, inspires the imagination. Great structures have been built and lives, infamous and famous, are in the fabric of the city.

The city is flavored by a sense of being alive, but also killing. Plenty and deprivation live together on New York streets.  There is no better oasis from the pain and ambition of NYC then the Rose Reading Room. Located in the Schwarzman Building, third floor, one can be transported to a writer’s and a researcher’s paradise. This elegant room was used by authors and journalists like Norman Mailer.  

Look up and see lightly pink clouds hiding cherubs.  The sun beams in daylight to excite the soul.  It’s two blocks long.  Chandeliers hang far above the rectangle tables of beautifully stained wood.  They are on marble floors.  Request a book at the desk.  Stop and read the one you brought as you wait.  A trolly brings your book on a twenty minute journey.  Your individual lamp lights your space.  It’s almost heaven.  The only place like it, in my experience, is the Wilson Library at the University of North Carolina.  You’ll find yourself wondering why tourists are resting on unstable café chairs in Bryant Park.

Like the Rose Reading Room, Georgetown’s cobbled streets in Washington, DC get me in the mood to write. I start out at Bridge Street Books, finding something like Truman Copote, In Cold Blood. I cozy into the alcoves of this small two story shop.  DC bookshops are great for finding that unusual history or international book. Next, I proceed up the stone path to a restaurant like Clyde’s, where you can get decent food and a stiff drink, if that’s your thing. I advise going to the back bar, at Clyde’s, or anywhere in Georgetown. 

Adam’s Morgan is another great neighborhood in DC, but Georgetown has the vibe of power and play, both great for writing.  Sit in the back. Take it all in with a slow sipping Pinot Noir. Think about the filming of The Exorcist or the Kennedy’s home a few blocks up. JFK moved to Georgetown as a freshman congressman in 1947.  He proposed to Jackie at Martin’s Tavern on Wisconsin Avenue. These are a couple of the places that thrill me and drive me to write. For you it might be a New York diner or a DC rooftop bar, but I encourage you to find your own thrilling place of motivation.  Experience helps us write about our character’s lives.  Thrill yourself first by finding that special place.  If you’re at a loss, try one of mine.

Pricing

By Dale T Phillips

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As an Indie, you get to set your own prices for your books. Do some further research on this, as there are articles and book chapters you’ll want to refer to. There’s a lot of info on sweet spots for pricing. Just look online, for example, and see what prices are for book similar to yours. Ebooks sell the most at $3-5, printed novels between $10-16. I don’t price higher than that, because fewer people will pay more for an untried product, but at that level, they’ll give it a try. Some charts show that ebooks sell the most if they’re not over 4.99, so I’m running a sale on the pricier ones to see if there’s any movement. We Indies always get to experiment! 

Traditional publishers jack up the prices on their books, both in print and ebook, because they have to pay larger staffs. For print, I’m certainly not going to shell out $30 or more for a hardcover, and for an ebook, many readers don’t want to pay $15 for one ebook (myself included), when they can get three or more quality ones for that price. For myself, I prefer to keep prices low, so I can sell more, but still make a profit. At a live show, I can even cut a deal if they buy more than one book. The series novels are all priced the same, and at a level so I can give a bookstore their 40% or more and still make a profit. If I hand-sell one at full price, I make about $10 net, so if anyone starts to balk on purchasing, I can give them a discount. People love a bargain, especially if you drop the price right then. 

Print costs you money, but ebooks cost you little to nothing. If someone buys a print copy from me, I’ll often offer the ebook for free as an extra bonus that’s usually appreciated. 

I aim for a price appropriate to what I’m selling, as follows:

• A short story collection (five tales): print, 4.99 (net about a dollar), ebook 2.99 (net almost $2). For perspective, I tell them they can have a book for the price of a coffee. 

• Longer collections: ten tales- print 7.99, ebook 3.99, 30 tales- print 11.99, ebook 7.99

• Standalone short novels: print 9.99, ebook 3.99 

• Series novels: print 15.99, ebook 4.99. Except the first series book, at 2.99. I want to get them hooked on the series, so I offer the first at a low bargain price.

Using a 500-Word Diet to Complete Your First Draft

By Terri Bowen

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There are a lot of fun aspects to being a writer: creating imaginary worlds, bringing fascinating characters to life, feeling like a rockstar when someone says they dig your work, and conducting weird research that would look downright creepy under normal circumstances, to name a few. On the other end of that are the not-so-fun parts: writer’s block, wrestling with self-doubt, carving out time to write, or discovering a major plot hole halfway through. Still, if you’re anything like me, you’ve been daydreaming about seeing your book in print since you were a kid. With the gusto of a caffeinated jackrabbit, you decide it’s time to crank out that first novel. You’ve done all the meticulous outlining of a plotter, complete with storyboards and music playlists. Or maybe you’re a rebel, a pantser, prepared to fly by the seat of your, well, pants, occasionally utilizing barely legible notes scribbled on grocery receipts. Either way, you’re ready to dive in. Splash!

Things go along swimmingly at first. Then one day, your regular job gets a little too hectic, leaving you too tired to write. The next day, you have too many errands to run, leaving you with no time to crank out a few pages. Another day, you’ve managed to catch the latest bug circulating in your house, and you can barely breathe through one nostril, let alone work on your book. And so on. Suddenly, two weeks have gone by, and your characters are left feeling abandoned while you berate your lack of discipline and time management. When you finally pick back up where you left off, your momentum is gone, and everything you write sounds more mind numbing than tax return instructions. Then you end up marinating in a vat of imposter syndrome while glumly scrolling through social media to watch the latest viral cat videos.

Sound familiar? If so, you’re probably beyond frustrated and wondering how to get back on track. (And if not, then carry on, you shining star!) I’ve had a lot of writing ups and downs in my day, and the biggest reason for the latter is this: life happens. As Scottish poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” And since I can function—more or less—without writing, my goal of authoring a book amidst the chaos ends up at the bottom of my to-do list. It starts to feel like a distant, arduous task at best, and a frivolous, ridiculous pipedream at worst. 

As I pondered this predicament a few months ago, I wondered, what if I treat writing as a necessity, as something I require in my life to be the best, most authentic version of me? What realistic, sustainable steps could I take to make that a reality? Would a drastic change in my perspective set things back in motion and keep them there? Bearing in mind my desire to finish my first draft by December 31st, I did the math to see how much I need to write daily to achieve that goal. This led to the creation of the 500-Word Diet. Allow me to explain.

As I recently wrote in an Instagram post, I’m now treating my writing journey like a health regimen. For me, 500 literary calories a day will keep me on a solid path to a finished draft by year’s end. It has become a reasonable daily word count that feels manageable and satisfactory. Instead of adhering to a specific amount of time, I’ve found that I can crank out 500 words even on my busiest, most exhausting days. It frequently ends up being more than that, but even when it’s the minimum, I feel good about my progress.

Like any dietary wellness plan worth its salt, there needs to be some flexibility, cheat days included. If I know I have a day coming up when it will be nearly impossible to accomplish my minimum daily word count, I make a point to cover it in the days beforehand. If I truly need a break, I take one knowing that I need to double my word count the next day. So far, the most I’ve accumulated is 1500 words due to missing two days. In those scenarios, I reminded myself how discouraged and depleted I would feel if I let it snowball any further. To keep myself happy and mentally nourished, I fed my brain—er, worked on my book—and caught back up. And if I’m feeling stuck, I throw in a placeholder note and push forward like I’m plowing my way through a plate of kale. I might not enjoy that particular “meal,” but I know it’s good for me, and I’m not sabotaging my regimen. Put in the work, get it down, and edit later. 

I’m happy to say that this approach has truly changed things for me, not just in terms of productivity, but also my mindset. Each word-count milestone I meet gives me a boost of confidence. I’m doing what I’ve always dreamed of, and it feels pretty good. 

I should also acknowledge that writing a first draft in bite-size pieces isn't particularly new or revolutionary. However, adjusting your perspective and categorizing your writing project as a need—especially if you have a full-time day job, are a parent, or have regular obligations that take up large portions of your schedule—gives you permission to make writing a priority, instead of something to be continuously shuffled until it gets lost in a creative black hole. We have all heard the importance of self-care, and how it enables us to be our best selves, and it's important to remember that dreams and goals are part of that self-care.

Now go tackle that first draft with the attention it deserves—even if it's 500 words at a time.

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Terri Bowen is a writer in Cincinnati, Ohio. She has authored countless poems, short stories, essays, press releases, human interest & financial articles, personal blogs, and screenplays and has nearly completed the first draft of her first novel, a suspense thriller. She is chronicling her writing journey on Instagram (@terribowenauthor).

This Crazy Writing Life: On Defining a Book By Its Cover—Part Two

By Steven Womack

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Hard to believe this is already the ninth installment of This Crazy Writing Life. Thanks for hanging with me on this, and I hope you’re getting something out of my <sometimes> seemingly random observations on the world of writing and publishing.

Last month, we talked about book covers—what a book cover is supposed to accomplish, how it works, and the challenges to getting the kind of cover that will serve the book the best. This month, I’m going to briefly discuss the different types of book covers. This won’t take long, so let’s dive in.

EBook covers are the simplest and quickest covers to create. They’re only one panel (no back cover or flaps), and you’ve got a little wiggle room. No need to sweat hitting the dimensions exactly (but don’t ignore them either). For Kindle eBook covers, you should shoot for a 1.6:1 aspect ratio, which is a complicated way of saying the height of your cover should be 1.6 times the width.

Kindle also specifies that the ideal dimensions for an eBook cover are 2560 pixels in height and a width of 1600 pixels. That gives you the best quality, especially if you’re reading on a high-resolution device. The cover image has to be less than 50 megabytes, and it should be either in a .tiff or .jpeg format. When you upload the image, don’t compress it.

Now if that sounds a little complicated, let’s compare this with a print book cover. Print book covers have a minimum of three different components: a front cover, a back cover, and a spine. This is it for a mass market or trade paperback edition. So how to you create this?

First, you have to know the trim size of your print book. And with modern, print-on-demand technology, you’ve got more choices than ever before. Just noodle around on the IngramSpark or KDP websites (start with the FAQ pages) and you’ll see some of your options. Or visit your local bookstore and marvel at the array of sizes books come in today.

After you get the trim size, then you have to decide on what kind of paper you want your book printed on. As I observed in an earlier installment of This Crazy Writing Life, my personal opinion for a simple novel is to stay away from white paper, which comes in 50- and 70- pound weights. But if you’re printing a book with illustrations, especially color, then you pretty much have to go with white.

Why is this critical? Different papers have different weights and take up different amounts of space. A 300-page book printed on 50-pound Crème is going to be thicker than the same number of pages printed on 38-pound Groundwood.

Oh, and did I mention you have to actually have the book typeset before you start work on the cover? Why is that?

Because the thickness of the book will determine the dimensions of the spine. And that depends on the number of pages in the book and the type of paper you choose.

There are a couple of other considerations that don’t directly affect the size of your cover. A paperback print-on-demand book from Ingram can have either a matte cover or a high gloss cover. Some specialty printers that have come into existence to serve the indie pub community (Book Vault, for instance, which I’ll talk about in a later column) can do even higher-end options like embossed covers, gold leaf lettering, and spray-on marbling. Pretty heady, exotic stuff…

If you’re going for a hardcover, the process gets even more complicated because you now have flap copy.

If this sounds a little overwhelming, just remember: once you have all this data (trim sizes, page count, etc.), then the book manufacturers can feed this into their program and spit out a template. A good cover designer is going to be able to walk you through this without too much agony.

So there’s enough to get you started. Both IngramSpark and KDP have lots and lots of information that’s easily accessible. And like every other task in modern life, you can always search YouTube...

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I wrote last month about how essential a good, inspired, effective cover was to marketing your book. Lots of really good books get passed over because their covers aren’t eye-catching enough, or don’t accomplish what a cover is supposed to do.

Sometimes, though, it works the other way around. As I mentioned in previous columns, my inbox gets inundated several times a day with email pushes marketing books, primarily indie-pubbed books. BookBub, FreeBooksy, BargainBooksy, EReader News, Robin Reads, Hello Books… I get daily visits from them all. And I actually read the emails and scrub down through the book offerings, not because I have time to read all this stuff (who would?) but because I like to just keep an eye on what’s out there. As I’ve also mentioned, even though your crazy Aunt Agnes’s Chihuahua has more graphic design talent in his back paw then I have in my whole brain, I can still tell when a cover works and when it doesn’t.

So imagine my delight when one of these push emails landed in my inbox last week and there’s a cover that quite literally left me speechless. It was gorgeous, beautifully rendered, the colors jumping off the page. It was an homage to those great classic hardboiled paperbacks of the Fifties and Sixties. Square-jawed handsome men in the background, a teary-eyed woman in the foreground, and the front end of a Sixties-era Cadillac off to the side, against a fire-engine red color scheme with brilliant yellow type.

The cover just worked…

Needless to say, though I’m saying it anyway, I downloaded the book immediately. It was an indie-pubbed book, the author’s debut novel. I Googled him and found his website, then wrote him a nice note and told him how much I loved the cover—the blurb on the cover was equally effective—and how much I was looking forward to reading his book.

And by the way, would you be willing to share the name of your cover designer?

The author wrote me back, was happy to share his designer’s name with me. He found him on Fivrr.com and his rates start at twenty bucks for an eBook cover!

As Bill Murray said in Ghostbusters, Holy Mother Pus Bucket…

Then I sat down to read the book. Now you may have already noticed I haven’t mentioned the title of the novel or the author’s name or even the broad brushstroke plot. There’s a reason for that. I’m too nice a guy to slam another writer’s work, except under the cloak of anonymity (for the unfortunate author, not me). 

But this novel was one of the worst things I’ve ever read in my life. Literally, by the second page I’m shaking my head and asking myself Did I just read that? If KDP offered a purple-ink option, this guy should’ve taken it. Purple prose so overwritten that it dripped off the page. Clearly, this writer never met an adjective or an adverb he didn’t fall in love with. Clichés that were literally on par with heaving bosoms and throbbing…

Whatevers.

I went into the kitchen and read an excerpt to my wife, who broke out laughing. This literally could have been a winning submission for the Bulwer-Lytton contest, except it was a whole damn book.

Which just goes to show, you can have the best cover in the world, the best marketing plans, the best intentions. But if your book sucks, it ain’t gonna work. Rule #1: Write—At The Very Least—A Passably Good Book.

What the hell, I found a good cover designer, though.

See you next month.

Men Writing Women

By Meredith Lyons

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You’ve seen it before. 

You may even be familiar with the Twitter hashtag or the Subreddit. But before you go too far down those hilarious rabbit holes, let’s chat with some women writers about the main pitfalls they’ve seen when men (sometimes honestly trying their best) write women characters and what they can try to do better.

While it would be easy (and hilarious) to pull screenshots or quotes from the multitude of examples where this has gone laughingly wrong—women “holding in” their periods for greater effect, for instance—in this piece, we’re going to attempt to give some honest advice to the men trying to be better. (Although I can’t promise not to include screenshots as illustrations.)

A few general thoughts to remember:

• Women are not usually fascinated or even preoccupied with their own breasts.

• Women are not as visually motivated as men when it comes to sex.

• Although society has deemed it more acceptable for a woman to express her emotions, most of us do not cry all the time.

• Women have no control over the flow of their periods.

Now that that’s out of the way, let’s address the nuances of the typical #menwritingwomen pitfalls. “Put [your women characters] in heels and makeup if you choose,” says Audrey Lee, author of The Mechanics of Memory. “But don’t lead with their stunning beauty or, conversely, with their wish to be stunningly beautiful while comparing themselves to other women.” A major complaint that many of the women I talked to voiced was that often women are boiled down to their looks when written by men. And yes, we do want a mental picture of the character, but one tip is to check how you’ve described the other characters in your manuscript. Are the women the only ones getting their body parts in print?

“Limit physical description. Let your readers fill in the blanks,” advises J. L. Delozier, award-winning author of The Photo Thief, Con Me Once and the Persephone Smith thriller series. “It’s more fun that way for the reader and you avoid landmines that way. Never describe a woman’s breasts. Ever.” Once again for the people in the back. EVER.

“Tame the body parts references!” Agrees Melissa R. Collings, author of The False Flat (Coming in 2024). “Women don’t think about their breasts during a conversation. To women, our body parts are not novel wonders, they’re just body parts.”

Now let’s address the emotional elephant in the room. Women are often perceived as more emotional than men, which can lead to one of two undesirable outcomes: 

1. The woman who cries at the drop of a hat. 

2. The woman who’s “not like all the other girls” because she doesn’t cry at the drop of a hat.

It’s okay to have your characters cry, but almost every human who feels the urge to cry will try to repress it at first, sometimes successfully! Even in Ghost Tamer, which is a very emotional book about grief and loss, I pulled back on Raely’s actual tears, consciously limiting her crying scenes, and she fought against the emotion the whole way. (She is also pretty funny, in my opinion.)

“Make your female characters dimensional and complex,” says Lee. “Give them a depth and drive that comes from a universal human experience. Make their emotions, insecurities, and high EQ an asset and not a personality flaw that needs fixing.” Women are, first of all, humans. And every human has experienced every emotion by the age of ten. We may not have had the same experiences, but we’ve all experienced some kind of loss, grief, love, happiness, et cetera. My personal advice is to write the human first, and then see what additional information is needed. 

“Run it by a woman if need be and check yo’self!” advises Collings. 

“Avoid tropes – the voluptuous femme fatale. The perky—God, how I hate that word—best friend. When in doubt, ask a female friend/beta reader if your female character rings true,” adds Delozier. This is sound advice. Would you want to be condensed down to a stereotypical, football loving, beer guzzling, insensitive, inattentive Homer Simpson caricature? Get a woman friend or colleague to fact check you. And not a romantic partner or your mother. They’re too close to you and have a higher probability of empathetically reading the ‘intent’ behind your words. Get someone who can be objective. 

Jackie Johnson, author of Bladestay also advises against adding women characters who “exist only to move the plot of the male character forward.” She suggests checking the Bechdel and Mako Mori tests to see how you’re doing there.  

Writer MT Cozzola has some practical advice. “What I really think about is how we can all write better characters whose identity markers are different from our own. I’d advise the same thing to myself when writing male characters: start with a bias dump—and make it specific.” Cozzola advises just listing out everything that comes to mind when you think of the character, on your own, never to be viewed by anyone else, and then just check it over for stereotypes or think objectively about how it might hit. “Once I have that awareness, I can make more specific choices about this character’s situation, which drives the way they speak and think on the page.”

Overall, you’re striving to make your characters well-rounded human beings that your female readers can identify with and root for. Not another caricature that takes them out of the story, has them rolling their eyes, and taking a screenshot to share on Twitter. 

And if you’re curious about how our periods work, just ask us. (In a respectful manner and not while you’re drinking and hopefully we haven’t just met at a bar. Jesus.)

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Meredith grew up in New Orleans, collecting two degrees from Louisiana State University before running away to Chicago to be an actor. In between plays, she got her black belt and made martial arts and yoga her full-time day job. She fought in the Chicago Golden Gloves, ran the Chicago Marathon, and competed for team USA in the Savate World Championships in Paris. In spite of doing each of these things twice, she couldn’t stay warm and relocated to Nashville. She owns several swords, but lives a non-violent life, saving all swashbuckling for the page, knitting scarves, gardening, visiting coffee shops, and cuddling with her husband and two panther-sized cats. She’s a member of International Thriller Writers, Sisters in Crime, and the Women’s National Book Association. Her first novel Ghost Tamer is an Amazon Editor's Pick for Best SciFi Fantasy, an IBPA Benjamin Franklin Gold Winner for Best SciFi Fantasy, an IPPY Award Winner for Best First Book, and a Silver Falchion Winner for Best Book of 2023 and Best Supernatural. A Dagger of Lighting releases April 1, 2025, both with CamCat Books.

Audiobooks

By Dale T. Phillips

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Since audiobooks are currently in the fastest growing book format right now, getting your novel out for sale as an audiobook is vital for success. If your book isn’t, you’re losing a lot, and leaving money on the table, as the expression goes. My audiobooks have sold hundreds and hundreds, and I love the continual income stream. Sadly, many writers from traditional publishers don’t have their backlists up as audios, so they’re missing out.

Reasons why you should have audio as part of your overall writing business strategy:

• Discoverability: Get a bigger audience and make it easier to find your work. Many potential fans like audio for a number of reasons. Some just enjoying a good listen while walking, driving, running, or biking. You want all the fans you can get! These days, people have less time for reading print books, so audiobooks can be a saving grace. While To Be Read (TBR) piles are so big, chances are many readers won’t get to your print book for a long, long time, if ever, but if you’re on audio, they have a better chance of finding your work. If they like that one, they’ll come back for more. Having your book listed in audio format also gets more hits in Internet searches, and is listed in more places, increasing your Internet presence, and the chances of someone finding your work. With over 10 million books in print and electronic format, your book is a drop in the ocean. There are far fewer audiobooks: smaller ocean, bigger chance to make a splash! And it’ll get you into some extra markets. I was speaking with a person from a State Library about my books, and the first question was “Any of your books out on audio? Because we’re investing in those right now.” 

• Sales: As well as finding new fans and watching your sales numbers increase, you can make money. Once the book is produced, all you have to do is promote it whenever you want. But each title is another product in your writer store, and even little trickles of money add up to an income stream. It’s nice to have hundreds of sales in another venue.

• Reviews: While many print book reviewers are overwhelmed, there are many sites doing audio that can still accommodate a review. So you have more chances of getting good notice for your work. It all adds up. And listeners can also post reviews and ratings, which help.

• It’ll make you a better writer: When someone else reads your words, it makes the clunky ones stand out, and the good ones sound better. Your ear will develop, especially for dialog.

• Freebies: With some audiobook production, you get free giveaway codes. You can gift these to reviewers, as contest prizes, or simply as rewards to readers. When someone buys a print book in person from me, I’ll offer them the free audiobook as a nice extra.

Audiobook Options

Historically, audiobooks were done by professional companies and were expensive to produce, costing thousands of dollars. So only better-selling books made it. Now there are options.

• Someone ELSE does all the work- (and takes most of the money). While it’s nice to have someone do all the work for you, as with traditional publishing, there’s a danger. They might stick you with a hideous cover, a bad version, or a product priced wrong for the market, or take a long time to get it out- or never, while they hold the rights captive. In any case, it may not sell, and you’re stuck. And when someone does the work, they also take most of the profit. 

While you assume that a big publisher would do a professional version, there may be other factors. I got one from a BIG audiobook producer, but the narrator couldn’t pronounce ANY place name in Maine correctly- even easy ones like Bangor and Augusta! So letting someone else do it all means the quality control may not be there, and there’s little you can do about it. And you might tick off some fans. (I know I was!)

And that’s assuming you can get a publisher to produce it. Professional narrators run upwards of $100 an hour, and it takes hours to produce a book. Plus other production costs, and packaging, and distributing, they’re investing a few thousand dollars, at least. Since they expect a good return, they have to estimate the sales will exceed the output. So if you’re a typical mid-lister, with less than ten thousand print/ebook sales per book, they may not even do your book for audio. But they’ll likely still retain the rights, in case you hit it big. Then they can always do one later. But what happens is that you can go for years (or forever) without an audio version. 

So- check your contract to see what provisions there are for audio. Even if you signed them away, and they’re not doing anything with them, maybe you can re-negotiate. They may not give the rights back for free, but maybe you can offer them something for it that will make it worthwhile. 

• Do it all yourself, keep all the money. 

Two factors- Production and Distribution

It’s true you don’t need a studio anymore, so it’s become cost-effective. You can produce high-quality audio files in different formats with free software and inexpensive equipment. I recommend Audacity software for recording, because it’s free and simple to learn and use. 

Are you a professional narrator? If you’re charging money for the book, you want quality. Unless you’re famous, the listeners may not be forgiving of less-than-awesome narrating. Before you start this path, do some voice work (maybe some podcasts), and get comfortable with a microphone and sound editing.

Drawbacks- while this can be done, the main cost is time to record and edit. Most of us don’t have enough hours in a day now. And it may take hours of editing to get the sound to a professional level.

Distribution. Even if you do it yourself, how are you going to package, list, and sell the finished product? Tough to arrange this on your own. 

• Work with a Service, and split the money

While there are other services, my current favorite production option right now is ACX.com, which feeds into Audible.com, an Amazon company. They make it easy and profitable for independents to get their books produced, listed, and sold. Better yet, the finished product is on the Audible site, AND on your Amazon book listing, right beside the print and kindle versions. Huge showcase! And they can tie it into Whispersync, which lets you switch between devices and formats.

How to Produce Audiobooks

For ACX, you’ll need an account on the site (includes telling them where to send the money!). 

1. Check your publishing contract first, and beware of issues with anthologies, or other writers listed on your book as authors. 

2. READ YOUR CONTRACT TERMS! Audible gets an exclusive right for years, so make sure you’re comfortable with the terms.

3. Log in to ACX and search for your book, then claim it as yours, with the right to produce an audio.

Various ways to produce your book:

• Do all the narration yourself. ACX distributes the book for you, and you make 40% of the list price. 

• Pay a narrator up front for doing your book. Narrators are expensive. While you can still retain your 40%, consider the cost, and how long it might take to recoup that. You post your project with the offer to pay, and get bids. Decide on who you want. 

• Offer a royalty split, for no up-front money- This is my favorite way. You are hoping that narrators will do all the work on spec, in hopes of making money when the audio sells. You each get 20% of the sale price in this part. They’re putting in time, which to them equals hundreds, or even thousands of dollars, and you have no risk! But of course, you wrote the book, so your time is already invested. 

When you’ve claimed your book, and decided if you want a narrator, you post it up as a project, with a description and notes on what the ideal narrator should sound like- male or female, age, accents, humorous, serious, scary, etc. You post an audition piece, a short segment that will give a good indication if the narrator is right for the work (dialogue with different voices is a good indicator). Add any helpful hints on what the passage should sound like.

This posts the project up for people to audition for, and you wait for replies. You can also search on available narrators, and sample their voices to see if any fit, then send them a message to see if they’re interested in your project.

When auditions come in, listen if they’re right for your work. When you’ve found someone who has the right voice for the job, you then set a schedule and make an official Offer. There’s a date for a 15-minute milestone, which is a guide to see if they’re on the right track, and a date for the project completion. You may need some back-and-forth on pronunciation and tone, and you send messages via ACX. When they’re ready, they send ACX the files, and you give a listen. You can request changes if there’s something amiss, so you have complete quality control. 

When it’s done properly, you Approve the work, which then goes through ACX for their approval, and then gets posted to Audible for sale. You’ll need a cover image modified to their specs, a squared-off version of your book cover. Then it goes up on Amazon as well, linked with your print and Kindle versions. They will set the price of the finished book, based on length.

But there’s more! ACX sends you codes for free downloads of the work. You can use these for reviewers, friends, giveaways, and rewards for your fans- it’s an awesome way of promoting your work- for free! You send instructions and a download code, and someone gets the audio for free.

And the bonus program- if your work is the first someone selects when signing up for Audible, you get a bonus payment- it’s split with your narrator, but is a nice addition.

If They'd Mentioned This in The Beginning…

By Chris Berg and Paul James Smith

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Wayyyy back in the day and often around four or five in the morning, Paul and I would 69 our patrol cars and talk. Yak, prattle, blabber, and natter. . .gab, gossip, banter, and jabber. After all, it was the middle of the night, and if the city wasn't behaving badly, we had the time.

Often, we'd take up behind a Shell station on our beat, and drink thermoses of coffee and share our experiences during the shift, hopes of things to come and dreams yet unrealized, but usually well into development. 

Very often, we'd talk about writing. The little tidbits we'd authored for our friends or—more often—just for ourselves. We didn't know it then, but we were on our way.

If someone had told us that writing a book wasn't more than just tippy-tap-typing away in our favorite club chair, mid-shelf scotch on the armrest, and a cozy, flickering flame gently warming a walnut-paneled study, well, we wouldn't have believed it. Hell, we just assumed we had Wambaugh skills, or when we got really up in ourselves, Hemingway was in our sights. After more than a few years seriously devoted to this exercise, apparently 'learning the craft' turns out to be a real thing.

We've come a long way, since those days on Beat 1 and are more dedicated than ever to getting it right. Still...it would've been sobering to know the following:

Embarking on the path from learning the craft of writing to publishing with a traditional publisher is no simple feat. It's a winding road filled with twists and turns, but for most of us, the promise of seeing your work in print and sharing it with a wider audience makes the journey worth the effort.

Let's dive into the experience step by step:

Learning the Craft

Every author's adventure kicks off with taking a crack at mastering the art of storytelling. This phase is like the foundation of a grand building, essential and ever evolving.

• Reading Extensively: Most writers start by devouring books in their genre and beyond. It's like a crash course in different writing styles and narrative techniques.

• Formal Education: Some authors opt for formal education in creative writing, but it's not a must. MFA programs and writing workshops are just one way to sharpen those skills.

• Practice and Experimentation: Writers hone their craft through years of practice. That's right, years of practice. From short stories to novel drafts, it's all about flexing those creative muscles.

• Studying Writing Techniques: Many authors dive into books on writing craft, attend workshops, and join writing groups to level up their skills.

Writing the Manuscript

Once confidence blooms, or some version of that, authors often find themselves diving headfirst into crafting their manuscript. For most, it becomes a labor of love in the making.

• Drafting: Writing that first draft can be a marathon. Months or years may pass, depending on the complexity of the tale.

• Revising: Countless rounds of revisions follow the initial draft. Plot tweaks, character arcs, and prose polishing are all part of the process.

• Self-Editing: Before seeking outside help, authors need to fine-tune their work through self-editing.

• Taking a Break: Stepping away from the manuscript for a breather allows for fresh eyes during the editing phase. We've found this little step really helpful in many ways.

• Multiple Passes: Self-editing involves various rounds focusing on different aspects like plot, sentence structure, and proofreading. Some get caught in an endless loop, finding it difficult to ever find their manuscript worthy of the next steps. Just another hurdle to conquer.

Professional Editing 

Many authors choose to work with professional editors to further refine their manuscript. Not cheap, but in our view, absolutely necessary. And, for what it's worth, defining the editing steps below is not an absolute. Authors will find a wide range of definitions, but in the grand scheme, this is close.

• Developmental Editing: This focuses on the big-picture elements of the story, such as plot, character development, and pacing.

• Line Editing: This involves a detailed examination of the manuscript's language, focusing on style, clarity, and flow.

• Copyediting: This stage addresses grammar, spelling, punctuation, and consistency issues.

• Proofreading: The final stage of editing, which catches any remaining errors.

Querying Agents

With a polished manuscript in hand, authors venture into the world of querying literary agents, a nerve-wracking, usually lengthy, but necessary series of steps.

• Research: Finding agents who champion their genre is key. A well-crafted query letter showcasing the book and the author's prowess is essential. Sounds simple—it is not. Paul and I recall an agent, apparently giddy with himself, telling us, he likes to "see how many queries I can reject while waiting for the light to change." Luckily, in our experience, that's not routinely the case.

• Submission: Following agent guidelines, authors send out query letters (sounds simple—it is not) and requested materials, bracing for the waiting game.

• Waiting and Responding: Rejections may, no wait...will come, but authors can often use feedback to fine-tune their pitch and manuscript for the next round.

Acquiring an Agent

If an agent shows interest, the manuscript gets a closer look. If representation is offered, a new chapter in the author's journey begins.

• Negotiation: Terms are discussed, and agreements are signed, marking the start of a professional partnership.

• Manuscript Revisions: Further tweaks may be suggested to make the manuscript shine even brighter.

Submission to Publishers

The agent then takes the helm, submitting the manuscript to potential publishers, hoping to find the perfect match.

• Preparing Submission Package: Crafting a compelling pitch, synopsis, and author bio is crucial for catching the eye of publishers.

• Submission: The agent sends out the package to targeted editors, aiming for that coveted book deal.

• Auctions: In some cases, multiple publishers vying for the manuscript can lead to an auction, ensuring the best outcome for the author. Never been an author that wasn't praying for this situation!

Publishing Process

Once a publisher bites, the publishing journey truly begins, from contract negotiations to the book's grand release.

• Contract Negotiation: The nitty-gritty details of the publishing contract are ironed out by the agent.

• Editorial Process: Collaborating with the publisher's editors, the author refines the manuscript further. Yep, that's right. More edits.

• Production: From cover design to proofreading, the book undergoes various production stages.

• Marketing and Publicity: The publisher crafts marketing strategies, if you're lucky, with the author's input, to promote the book.

• Release: Finally, the book sees the light of day, typically a year or more after the contract signing. Did, someone mention this is a journey?

This is a marathon, not a sprint, demanding grit, patience, and a hunger for growth. While every author's tale is unique, these steps paint a broad picture of the traditional publishing process. So, here's to all the aspiring authors out there—may your journey be filled with words, wonder, and a touch of magic!

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Chris Berg and Paul James Smith began their careers as beat partners in California's Bay Area, quickly advancing to detective roles. Chris excelled in vice and intelligence, finding his niche as an undercover narcotics detective. He thrived in the world of hand-to-hand drug ‘buys,’ clandestine lab investigations, and the requisite counterfeit personas. Later, he became a narco field training officer and a court-certified expert witness in narcotics investigations.

Paul brings 31 years of law enforcement experience, serving as a field training officer, federal agent, Special Response Team member, sniper/instructor, National Tactical Team leader, and Organized Crime Drug Enforcement Task Force program manager.

Lifelong friends and writing partners for nearly a decade, Chris and Paul craft thrillers inspired by true events. Their diverse backgrounds enrich both their writing and storytelling. They are Claymore Award winners and Pageturner Award finalists. Together, they write The Night Police novels and currently have three manuscripts in development: Blood Brothers, Twilight at Wolfie's, and Blood in the Water.

This Crazy Writing Life: On Defining a Book By Its Cover

By Steven Womack

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We left off last month’s column with an exploration of the technical aspects (and challenges) of formatting the interior of print books. This month, let’s talk about the exterior of the book—the cover.

Before we get started, though, one quick sidebar. In late September, I drove back from St. Petersburg Beach, Florida (just about 48 hours ahead of Hurricane Helene) after attending the annual conference of Novelists, Inc. Novelists, Inc. may not be as well known as some of the other major writers professional associations like the Mystery Writers of America, Romance Writers of America, or SFWA—Science Fiction & Fantasy Writers of America—but since it was started in late 1980s by a group of disgruntled romance writers, it’s emerged as one of the most powerful trade associations out there. It’s the only writers’ organization I know of outside of the Writers Guild of America that requires you to actually be a professional writer to join. To gain admittance to NINC, you have to have published at least two novels in popular genres like romance or mystery, and you have to have earned a minimum amount of money from those two books (the exact requirements are outlined on the website at www.ninc.com).

Readers and fans, editors and agents are not eligible to join NINC. The founders of the organization decided that NINC would never offer prizes or awards (like the MWA and RWA) because this fostered a sense of competition that was contrary to the organization’s purpose of encouraging and lifting up all writers in the struggle to survive in this crazy business. And business is the focus of the conference as well as the organization; you’ll rarely see a NINC panel on how to write sparkling dialogue. But you will see panels on understanding the intricacies of subrights licenses and contracts or the technical aspects of independent audiobook production.

Sponsors pay big bucks to have a presence at the NINC conference (in the spirit of complete transparency, I’m a former president of the organization and a current Board member). The reason I bring this up is that as a result, some of the most cutting-edge aspects of indie publishing show up at this conference. Every time I go, I learn something new. Last year, the big topic of discussion was the use of A.I. generated voices in audiobook narration. This year, there seems to be a big movement toward indie authors selling books directly from their websites. The One Big Thing I learned is that taking a simple, static author website and turning it into a true e-commerce platform is something I’m just not quite ready for.

In future columns, I’ll share some of the things I’ve learned from these conferences. As independent publishing continues to grow from an isolated few stubborn writers trying to survive into a cultural and business movement that has totally remade publishing, dozens of other companies have sprouted up as well to serve this market.

As I’ve said more than once lately, it’s a whole new world out there.

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I was curious as to where the phrase/cliché Don’t judge a book by its cover came from, so I Googled it. Turns out George Eliot first coined that turn-of-phrase in her 1860 novel, The Mill on the Floss.

Gotta confess, I missed that one.

But I’ve heard the adage all my life, which is a metaphorical phrase telling us that outward appearances can be deceiving, that we should never judge anyone or anything by its external looks.

Sounds good on the surface; only problem is it’s hogwash. 

We judge everything by its external appearance. A car may be the most dependable, rugged, efficient vehicle ever made, but if it makes you look like a complete yutz driving it, you’re not going to buy one (are you listening, Walter White, cruising along in your Pontiac Aztec?)

You may meet someone at a party who would be the kindest, most loving, passionate and dependable life partner you could ever wish for, but if their hair is greasy and dirty, they smell bad, snot’s running out of their nose, and they have huge pit stains, you’re probably gonna take a pass.

It’s the same with book covers. The indie pubbing world is full of stories of books that didn’t sell for squat, so the authors yanked the books down, changed the cover, put the book back up without changing a word and now it sells like crazy. You may have written a classic, a prize-winner, a book that will last through the ages, but if your cover turns everyone off, then the book’s going to be a loser.

I’m speaking for myself now, but I’ll bet a lot of you are in the same boat. I’m not a graphic artist, and when it comes to good cover design, I wouldn’t know it if it ran up behind me and bit me on the butt. Truth is, I’m not even qualified to write about book covers from an artist’s point-of-view. I have absolutely no talent as a graphic designer. So, I’m writing this from the perspective of an indie-pubber who has to deal with the fact that he’s not even capable of telling good design from bad.

Maybe I’m being a little hard on myself here. Truth is, I’ve been around book covers my whole life, and while I have no talent as a designer, I am a sophisticated and experienced consumer of books. I know when a book cover design doesn’t work for me. And when I run across a brilliant book cover, it moves me on a visceral level.

I’m not overstating here: your book cover is the first and one of the most important marketing tools you have.

So how do you deploy this tool to make your book as marketable as possible?

First, it’s got to convey a certain amount of information. The title of the book—and subtitle, if it’s got one—and the author’s name should be prominent, along with any other information that will help sell the book (as in “New York Times Bestselling Author”). I have actually seen book covers where the author’s name was hard to read. When that happens, someone needs an intervention.

Second, the design/artwork should stand out visually. Whether on a jam-packed bookstore shelf or a crowded Amazon web page, there should be something that grabs your eye as you scan from Point A to Point B. I realize that’s a nebulous, unfocused notion. If I could actually define in solid terms what “stand out visually” means, then I’d be a famous well-paid cover artist and not the word-shoveling literary coal miner that I am. The best I can do is echo Supreme Court Justice Potter Stewart, who—in attempting to define obscenity in Jacobellis v. Ohio—famously wrote I know it when I see it.

Third, your cover design must reflect and communicate the book’s genre and tone. If you’ve written a light-hearted cozy mystery where the protagonist’s cute but feisty cat solves the murder based on a plot point that’s a recipe for cream cheese blintzes, then a dark, brooding, heavily shadowed cover with a pair of threatening, glowing eyes coming out of the mist is not going to help you. Conversely, you’re not going to sell a graphic, disturbing serial killer suspense novel with a bright, cheery cover of pinks and blues, cartoon characters and fonts with extra curlicues and other cutesy elements.

This requires you to learn and study the conventions of your genre, to research what works and what doesn’t work, and to learn the expectations of your audience.

Stuff you should already be doing anyway…

One of the best examples of dynamite book covers out there today are the books published by Hard Case Crime. Hard Case Crime publishes crime fiction that echoes back to the paperback pulp fiction era of the 1940s through the late 1060s, when writers like Mickey Spillane, Cornell Woolrich, and Robert Bloch were flourishing. They’re bringing back and revitalizing the old hard-boiled school with contemporary writers like Stephen King, Lawrence Block, and Max Allan Collins, as well as republishing long-dead writers like Donald Westlake and Woolrich. And their books all feature covers that are homages to those great mass-market paperback pulp fiction covers.

While I admittedly am not a designer myself, I do find that there are certain things I react positively to and others that turn me off. I subscribe to a lot of book promotions websites: BookBub, Free Booksy, Robinreads, etc. So I get way too many push emails every day, and most of them are for indie-pubbed books. I’ve noticed in the last couple of years that more and more book covers depend on stock photos for their visuals, especially in genres like romance. I get that original art costs a fortune, but there’s something about a generic stock photo on a book cover that screams self-published, and I find that a turn-off. You can start with stock photography if you want, but with programs like Canva and Book Brush out there, in my view one should at least put a little effort into manipulating and adapting the image to make it more unique.

The bottom line for most writers—myself included—is that the best way to land that beautiful book cover is to find a cover artist you trust and whose work you admire. Only problem is, they can be hard to find and kind of expensive. It’s a challenge to find that sweet spot between “I love your stuff” and “oh, I can afford that.” I worked with a designer for several years when I repubbed the out-of-print novels in my Music City Murders series. Dawn Charles did a fabulous job for me, was great to work with, with very reasonable fees. Unfortunately, she passed away a few years ago. But go to my Amazon page and you’ll see what I’m talking about; it’s an object lesson in how to create a brand.

And I mentioned earlier, companies are popping up everywhere to help indie pubbers get the help they need. One that’s been around over a decade is Reedsy, which is a company that’s an online employment agency for publishing freelancers of all types; editors, designers, formatters, etc. They’re great to work with and a good place to start.

We’ll continue this discussion next month. Thanks again for hanging with This Crazy Writing Life.

Never Make Your Critique Partner Cry!

By Lois Winston

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We writers are not the best judges of our own work. Neither are most of our family and friends. They’ll either love everything we write because they don’t know any better, or they don’t want to hurt our feelings. Conversely, some will sic the green-eyed monster on us, telling us not to quit our day job. 

That’s why critique groups and/or partners are an invaluable tool in every author’s toolkit. They’re the writer friends we rely on when we’ve developed writer’s block or written ourselves into a corner. They brainstorm with us when the ideas don’t come, and they offer us honest criticism chapter after chapter, helping us hone our work until it’s ready for submission. Then, they either commiserate with us when the rejection letters arrive or whoop it up when we get that offer of representation or a book contract.

And because this is a partnership, we do the same for them.

However, none of us wants to hear that the 400-page baby we birthed through our fingertips onto the printed page is butt ugly. And neither do our critique partners. Just as we hope to find critiquers who will offer us constructive criticism, we also need to be able to give constructive criticism to others in return. The key is always to encourage, never discourage. Luckily, there are ways to do this.

Always remember to point out positives as well as negatives. It’s just as important for a writer to know what she’s doing well and correctly as what she’s doing poorly and incorrectly. As you read a work-in-progress, point out those parts you especially like, but don’t be afraid to point out areas that need work. Most importantly, in both cases, don’t forget to explain why. 

Our critique partners often become good friends, and it’s hard to criticize friends for fear of hurting their feelings. But if we can’t be objective and honest with our critiques, we’re not helping each other. We all need to know where our manuscripts are not working as well as where they are working.

It’s important to find a group or partner who either writes in the same genre or has a good deal of knowledge about each other’s genre. However, interests change. Writers often decide to explore different genres. What happens if Helen Historical is suddenly bitten by the vampire bug? You curl your nose up. You shudder. Vampires give you the creeps. You want to be a good critique partner, but try as you might, you can’t read those chapters with an open mind. If that’s the case, it’s time to step aside—at least until Helen returns to her historicals or you fall in love with bloodsuckers. 

Some writers have a hang-up about red ink. They feel like someone has taken a knife to their manuscript and slashed it to death. Bold type in all caps will make some writers feel as though they’re being yelled at. Be sensitive to how your partners feel about how you deliver comments. Avoid red type and all caps when making notes on digital pages. When working from printed pages, avoid red ink and thick black sharpies. Never write comments in script. Print them. We can all read our own handwriting, but others may struggle to decipher our scrawls.

If you’re one of those writers with a great handle on punctuation or grammar, your partners might ask you to do line edits. Rather than correcting their work, point out problem areas. This way, the writer will learn from the experience and not make the same mistake in future works. 

Keep in mind that just because you would write a scene or a character differently, it doesn’t make the author’s way wrong. If your partner is having problems with a sentence or scene and asks for assistance, offer suggestions, but never rewrite her manuscript in your style.

Often, writers gravitate toward other writers of the same experience level. This usually makes for a group or partnership that can work together more comfortably. If the various members are at different levels in their writing journeys, the more novice writers may begin to depend too much on the more advanced writers, and the more advanced writers may begin to feel that they aren’t getting much out of the group. Since we all progress at a different pace, you may discover over time that you’ve outgrown your present group and need to move on to another.

Manuscripts should be free of typos and spelling errors, but we all occasionally suffer from a short circuit between our brains, fingers, and eyes. No matter how many times we read and reread something, we often miss a “there” for a “their” or a “that” for a “than.” If your partner is getting ready to send her work out to an editor or agent, offer to read through her work with an eye toward the technical, but keep in mind that punctuation and sentence structure is often a matter of style. Point out grammatical errors such as misplaced modifiers and subject-verb disagreements, but keep in mind that characters often dictate grammar. A street urchin in Victorian England won’t speak like the Earl of Sussex.

Pay attention to structure as you read a work-in-progress. Every scene should have a purpose. Make sure the pacing is appropriate for the scene/event taking place. In the middle of a chase scene, the heroine shouldn’t be noticing the intricately detailed pattern of the hero’s tie. 

Sentences should be clear and understandable. Point out if the writer has gone off on a tangent about something superfluous to the scene, such as extraneous background information or too much detail. By the same token, note if the author doesn’t supply enough details and description for the characters and settings to come alive. 

Highlight non-descript words such as “it” or “thing” or bland words such as “pretty” or “nice.” Suggest substituting more specific or descriptive words. If the author uses clichés, suggest she find another phrase. Clichés bore readers. Also note repetitive word usage and sentence structure. 

Understand basic rules of writing before you offer to critique someone else. For many writers, passive voice is a difficult concept to grasp. Not every sentence using the various forms of the verb “to be” is passive. Passive voice is when the subject is acted upon. Active voice is when the subject is acting. 

Point of view is another difficult concept. Make certain you understand it before you criticize others for misusing it. Check for bouncing points of view within a scene, but keep in mind, point of view can change from scene to scene. However, if you feel like you’re at a ping-pong match, make the author aware of that.

Finally, know your facts before criticizing someone else. If you suspect the writer’s information is inaccurate, ask if she’s done any research on the subject. If she tells you she saw a similar event on a television show or in a movie, suggest she check the library or ask an expert. The media is notorious for taking liberties with facts and events. 

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mysteries, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. A Crafty Collage of Crime, the twelfth book in her Anastasia Pollack Crafting Mystery Series, won the 2024 Killer Nashville Silver Falchion Award for Best Comedy. Her most recent release, Sorry, Knot Sorry, is the thirteenth book in the series. Learn more about Lois and her books at www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Keywords, Descriptions, Jacket Copy

By Dale T Phillips

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This topic is critical to success, and there are whole books on these particular subjects with different schools of thought about the best ways to include everything. Browse the Resources Appendix for further information. 

You’re going to have to be very aware of where your book fits in the publishing world (category), because you’ll need to add keywords (descriptive book tags) when you publish it. Each distributor allows you a certain number of keywords to include for your book, and of course you’ll want the best ones. These keywords are critical for helping readers find your books, because that’s what the big search engines use to locate the type of book you’re selling. The more your book comes up in a search on certain keywords, the more chances you have of someone checking it out. To sell more copies, learn what you need to keep your book search-term relevant. Search engines work on optimization, or SEO, which is why it’s so important your book show up under a search on that keyword. One great tool that you’ll want to look into for finding these in depth is (KDP) Publisher Rocket. Some say you should use all the characters allowed, and fill every category. 

Descriptions and Jacket Copy are important as well, and they’re used to quickly tell a browser if it’s the type of book they’ll be interested in. More detail than the tagline, they are included as part of the book listing online, and for a print book, on the back cover (jacket) at the top. Some distributors use two descriptions: a short one, about three sentences long, and a slightly longer one.

Here’s the elements you should include:

• Hook the readers right away with a compelling first two lines. 

• Make it easy and exciting to read. Readers won’t spend much time; they’ll skim quickly to see if it’s what they want.

• Establish what’s at stake and make it important.

• Only a character or two, no more. 

• Don’t reveal everything. Leave them wanting to know what happens.

To determine whether your descriptions are good, look for book descriptions of successful books that make you want to check out the book. What picture do they paint in just a few words that make it sound compelling? You’ll want descriptions for your books that sound similar. Get help from your team, Beta readers, writing friends, etc. on what does well.

A disadvantage of Smashwords as a distributor is that the keywords and descriptions are the same for all distribution channels. Not a deal breaker, but important to realize.  And in Amazon, the title, subtitle, and description are all searchable.