KN Magazine: Articles

Shane McKnight 12/6/24 Shane McKnight 12/6/24

Pricing

As an indie author, you have the freedom to price your books strategically. From experimenting with ebook sweet spots to offering bundle deals at live events, this post dives into smart pricing strategies to maximize profits and reader reach.

By Dale T Phillips

As an Indie, you get to set your own prices for your books. Do some further research on this, as there are articles and book chapters you’ll want to refer to. There’s a lot of info on sweet spots for pricing. Just look online, for example, and see what prices are for book similar to yours. Ebooks sell the most at $3-5, printed novels between $10-16. I don’t price higher than that, because fewer people will pay more for an untried product, but at that level, they’ll give it a try. Some charts show that ebooks sell the most if they’re not over 4.99, so I’m running a sale on the pricier ones to see if there’s any movement. We Indies always get to experiment!

Traditional publishers jack up the prices on their books, both in print and ebook, because they have to pay larger staffs. For print, I’m certainly not going to shell out $30 or more for a hardcover, and for an ebook, many readers don’t want to pay $15 for one ebook (myself included), when they can get three or more quality ones for that price. For myself, I prefer to keep prices low, so I can sell more, but still make a profit. At a live show, I can even cut a deal if they buy more than one book. The series novels are all priced the same, and at a level so I can give a bookstore their 40% or more and still make a profit. If I hand-sell one at full price, I make about $10 net, so if anyone starts to balk on purchasing, I can give them a discount. People love a bargain, especially if you drop the price right then.

Print costs you money, but ebooks cost you little to nothing. If someone buys a print copy from me, I’ll often offer the ebook for free as an extra bonus that’s usually appreciated.

I aim for a price appropriate to what I’m selling, as follows:

A short story collection (five tales): print, 4.99 (net about a dollar), ebook 2.99 (net almost $2). For perspective, I tell them they can have a book for the price of a coffee.
Longer collections: ten tales- print 7.99, ebook 3.99, 30 tales- print 11.99, ebook 7.99
Standalone short novels: print 9.99, ebook 3.99
Series novels: print 15.99, ebook 4.99. Except the first series book, at 2.99. I want to get them hooked on the series, so I offer the first at a low bargain price.

Shane McKnight 5/17/24 Shane McKnight 5/17/24

Making Your Plan

Success doesn’t just happen—it’s built on a solid plan. From setting realistic goals to structuring timelines, this guide breaks down how to chart a writing career with intention, efficiency, and long-term momentum. Whether you're building your first series or aiming for one hundred stories, it all starts here.

By Dale T. Phillips

“The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now.”

Sometimes attributed to Johann Wolfgang von Goethe (though it may be someone else’s)

Since success is far more likely when you have a good plan and follow it, you’ll want to work on this critical part a bit. Realize that the plan will likely change along the way, and that’s okay, as various life events and opportunities arise, especially if you have schedules, which you should. The plan needs to be recorded in some format: I use basic office software spreadsheets. Writing down things makes them real, and sets it more firmly in your mind. Charting your progress keeps you focused and motivated. Do what works for you, and make it easily accessible, because you’ll refer to this frequently, to keep following the plan.

The plan isn’t hopes or simply dreams, it’s achievable goals that are within your power. You can certainly write down your dreams, or incorporate them as part of a Vision Board, but your plan is doable steps to success. Winning awards, selling 100 thousand copies, being on Oprah, these are outside of your control. What is within your control is easy: what you’ll produce, by when, and how you’ll get it out to the world, and what other steps you’ll take. All while you’re learning more and creating your business. Work by work, win by win, you set each foundation stone to build that house of success.

Series

Series are a great way to get more books out quicker, as you don’t have to rebuild the novel world each time. They’re more likely to get you repeat readers and build your fan base. One writer I know is a smart cookie who has all the keywords and ad campaigns down, knows some of how to market, but all five of his novels are in different genres with no connection. A reader finds one of his books they enjoy, but nothing else like it by the same author, so sales are one-offs. That’s why the books don’t sell, but he doesn’t do anything about it, except gripe about how they’re not selling. So he’s discouraged and wants to give up. People buy my entire mystery series, because when they find a fictional world they like, they enjoy returning to it again and again. Remember, there are many series which survived past the demise of their creator, because people enjoy those worlds, even when written by others. One reason why fanfic is so popular.

Stories

If you can add stories and collections to your output, that gets you to success quicker. Each story publication is another showcase ad for you when it comes out, as well as a chance for more promotion (and some form of payment). They can be finished and published quicker than novels, and serve as good credit-building. They get you through the long haul between books, and keep you going, a refreshing change of pace from the long grind of a novel. If you get a story into an anthology or collection with other writers, there are good connections to make. Having a book of your stories is a good resume addition, and an inexpensive way for new readers to find you. More in the store!

Start with making a goal of writing one story a month. At that pace, you’ve got enough in a year and a half to Indie publish a couple of collections. That lets you easily get into the publishing process, and puts some product up, apart from one novel or two. It helps to get the ball rolling. Momentum is nice to have. It’s good to keep a list of ideas and titles for future works, be they novels, stories, or whatever. If I need an idea for a targeted anthology story or get stuck on what to write, I look at the ideas and titles I’ve recorded to see if anything sparks me to begin on that. I always have material to write.

For the master plan, break it down into large segments. First, what you expect to have done by a year from the start date. You can do a lot in a year, more than you think. Second, what you’ll have done three years from now. That gives you enough time to put out some quality work that will get you noticed. Then a future date, by which you’ll have done enough to be successful. Say five to seven years, by which you’ll enough good novels written and published, and a lot of stories. More than many writers.

Then detail each time segment in your plan, making milestones and goals. First year, first book. Say fifty thousand words, a short novel, only one thousand words a week. When you get to five thousand words, that’s a major milestone— your first ten percent! Hitting these milestones makes you feel like you’re really progressing, and keeps the momentum. As studies show, setting specific intentions greatly increase your chances of success.

Then the other details— how will the book be edited: critique group, beta readers, editor? Have you started on those parts yet? If not, set a period of time to research, and put that in the schedule. If you haven’t done it, it may be difficult to estimate, but it’s good to rough out some sort of time frame, even if preliminary. Remember, you can adjust the plan later as more information becomes available. Set a reasonable time for editing, especially if this is an early novel, which may require some restructuring and story work. One of the great aspects of the Indie world is that you don’t have to publish a book until it’s ready. There have been a number of occasions where I wanted a book done by a certain date, but it needed more work, so it got delayed. Don’t publish until it’s good, but don’t spend eternity on it, either. Get work out rather than let it sit for too many years unpublished.

Publishing

Apart from editing, do you know how to publish? Print, ebook, audiobook? Do you have a cover artist and know how to format? Do you know what platforms you’ll distribute on? Do you have all your marketing materials planned out? Do you know the other aspects of what comes after? If not, set periods for research. Ebooks can be published quickly, as soon as they’re ready. Print needs more formatting, and time to order a proof copy to verify it looks like it’s supposed to. Audiobooks need to be produced, and take the longest time. Adjust plans accordingly, and if you don’t know, just put a guesstimate or TBD (To Be Determined) in the time frame for now.

Definitely set the schedule for learning, and not just the publishing knowledge you’ll need. Can you absorb a new craft book on writing every 3-4 months? That gives you a few every year, and helps you improve much quicker. Plan on a course, online or in-person event every year, on some aspect of your writing that needs improvement. For that, I recommend at least one live writer conference a year, where you can learn a great deal in a few days. Budget for it, because they’re invaluable in advancing your writing career and making connections with other writers and fans.

And that’s just the start. See what I mean about how most people don’t get that far? It’s daunting to think about all you have to know, in addition to the writing. It took me about two years to learn enough of what I needed to publish my own books and break out as full Indie. Then I just took off and didn’t look back, though I’m still always learning. It does get easier as time goes by, because once you’ve acquired certain knowledge, you don’t have to relearn it.

Getting There

By following a good plan, in three years, you can be set on your success path quite readily. You’ve got some good books published, maybe some other material as well, you have your marketing material all prepared, you know how to contact libraries and bookstores, you’ve learned a lot. You’ve learned how to take feedback and have some trusted advance readers who will help. You’ve got some reviews and been interviewed a few places. After you get many of the preliminaries out of the way, plan to step up your production. Since you need less research time, put it into making your books awesome.

And the next few years after that should determine how well you’ll do. If you’re always moving forward, making plans and achieving goals, producing good work, you’ll be surprised at how much you can accomplish.

My original plan was to get a good start on success with ten good novels, ten story collections, and one hundred published stories.

And that’s just the beginning!

Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime.

Shane McKnight 4/12/24 Shane McKnight 4/12/24

Editors- You DO Need Them

Editors aren’t optional—they’re essential. Whether you're self-publishing or submitting to a publisher, investing in the right kind of editing at the right time is crucial to your success as a writer. Here's what you need to know.

By Dale T. Phillips

Editors are essential to improving your work and aiding your success. Most writers are blind to the faults in their own writing, despite being sharp about discovering them in every other printed work. I’m no exception, and though I’m paid to evaluate and edit other manuscripts, I still pay another good editor to help make my manuscripts better. However, when I send my manuscript to my editor, I’ve done a great deal of cleanup beforehand, to give her less work to do. Note that some editors charge by the page, which is a crap system. Something that needs a lot of cleanup takes far more time than a very clean page, so go for editors who work hourly, to save yourself money. And get honest ones- my editor thought the latter half of a novel needed rewriting, so sent it back for revisions before spending hours editing something that would be significantly changed.

There are different types of editors and editing, and disagreement about which is which, as some of these terms are variable. Some combine more than one of these in their inclusive editing. Know up front what you’re getting and paying for.

Manuscript evaluation/appraisal— This high-level check is for the essential quality of your manuscript. Does it work as a book? Does it have commercial viability? Does it have the elements it needs for publication, or are there major problems which must be corrected first?
Developmental or Story editing— This is a check that the structural story works as it is, or may need chapters/characters moved around, added/deleted, or simply further detail in certain areas. Completed story arcs?
Line editing— This check is for content and flow, things like consistency of voice, point-of-view, tone, and clarity, and slack writing which may sag or need some punching up.
Copy editing— This type drills down to the precision bits on a word-for-word basis, usually working to a style type or sheet. Different copyeditors work using different standards, though, so make sure you agree with yours.
Proofreading— Checking for any and every error, in text, layout, numbering, placement, etc.
Fact checking— If you have a manuscript with a lot of facts in it, you may need one of these editors for verification of the information you’ve included.

Because most Indie writers don’t have a lot of surplus income, they blanch when told they MUST have a good editor for their work, before it goes out to the buying public. Since good editing runs $50 or more per hour, they despair at not having hundreds of dollars to make their work better. Especially when they hear that there are different levels of editing, and the work might need more than one editing pass. Ouch! When you’re talking about a thousand dollars or more for each book, that’s real money to most writers.

And if the writer is expecting an editor to wear all those hats and correct all the errors in a manuscript in one pass, and to do it cheaply, well, that’s like looking for unicorns. So the money-impaired writer is tempted to skip the process altogether, or to assume a publisher (if they go that route) will take care of that. Skipping (or even skimping) on editing is a bad business decision that will adversely affect a writing career. As a reader, when I encounter a poorly-edited book, I seldom read that author again. If their story wasn’t even worth an editing pass, then it’s not worth wasting my time to read it, or anything else by them. So what’s a poor writer to do?

It’s never too early to start your search for a good editor, to get them lined up for when you’ve got a work ready for their red pen. Know what type of editing you’ll be getting for the money and get some samples up front. Many writers got burned paying for poor levels of edits they didn’t want or need. You’ll need to do some careful research for this one, to find someone you’re comfortable working with, who can be trusted to work in a timely fashion, and who provides quality for the price. You can start an editing fund right away, even if it’s a few bucks a week. Forego the pricey coffee, young hipster, and bank those four dollars so your work will be better. Your stories are worth it, aren’t they?

Here are some ways to get your manuscript in shape BEFORE you send it to the editor. The less work the well-paid editor does, the less you pay. You’ll see that each method described here will do some of the work of different editors. It’ll catch a lot of simple stuff, but it’s extra work that takes an editor more time to point out and mark up.

Study about feedback, using beta readers, writing groups, and workshops. Get advance feedback for your work through the methods described there. Story edits for flaws can cause massive rewrites, driving up the cost of your editing, and taking a lot of extra time. When your story passes muster with all your free feedback sources, then send it on to a pro.
Our brains play tricks when scanning text, gliding over mistakes, so copy the text into a different type of file, and change the font, and the size, and print it out. You’ll catch a lot of things you didn’t see before.
Get a helper, someone to listen, and read through your work- slowly. Do this in stages, so you don’t overdo it. Mistakes will sound like dull clunks in many cases. You’ll wince when hearing some of the stuff you wrote that looked okay on paper. Mark it all and fix that stuff!
Some people recommend reading it backwards. If that floats your boat, go for it. Haven’t tried that one yet.

Check with the editor in advance when you know you’ll soon have a manuscript for them. They might be busy for weeks with the work of someone else, and you don’t want to have your manuscript sitting around. Once you’ve put in all the free feedback, and had other eyes on the text, NOW you’re ready for a proven, paid set of eyes for your work. You’ll swear up and down your manuscript is perfect, but you’ll be shocked to discover what you missed when you get it back.

On the path to success, quality is necessary to establish a trusted “brand”- with clean, well-told stories, your audience will grow. Having a lot of mistakes in your manuscript will get you dinged in reviews, and may convince some to not buy or read it. Lay the groundwork for a long-term writing career you can be proud of.