The Writer’s Playbook: Michael Jordan, Me, and a Poster
By Steven Harms
To all aspiring authors, this one’s for you.
I’m fortunate to have two published books with a third taking shape on my computer, but aspiring I am. To be sure, my journey has had its share of bumps and bruises. For new and aspiring authors, the headwinds of the publishing industry are not only real but magnified. One big hurdle is securing a literary agent if you’re inclined to go the traditional route. That’s followed by the excruciating rollercoaster ride of landing a publisher, which comes with a healthy dose of rejection. Or, you can go self-published, but then you must manage the entire process and the burden that presents with perhaps a steeper climb to the top. There’s no right or wrong method. The point here is the odds of becoming a best-selling author are not favorable.
For as many authors that have “broken through” and reached a level of success, there are immeasurable others that haven’t, despite pulling all the right levers. With two books out, I’m decidedly in the second camp.
The reality is that there’s an ocean of books out there, and it can be daunting to wade into those waters. Establishing your brand, marketing your book, growing your sales, getting exposure, building a following, and then, ultimately, hopefully, expectantly, and with a measure of luck or timing or both, you catch a wave and ride it to the bestseller list.
I have an amazing agent and a supportive publisher, and I’m grateful for her. Killer Nashville Magazine also taking me on as a contributing writer has been a fantastic blessing as well. Yet, like so many others, I’m still in the trenches looking up and trying to break through.
In most any endeavor, realizing one’s dream includes a dose of luck and timing. They are uncontrollable variables, and they are real. Ask any athlete, actor, model, artist, singer, or musician. If you reach the elite echelon of one’s chosen pursuit, there was some degree of those two elements somewhere in the process.
With all that as the backdrop, my career in the sports business affords me an interesting take on the journey to author success. The parallels are weirdly similar.
At this juncture, you may be asking, where does Michael Jordan come into the conversation? Well, I had a unique experience that sort of captures my points here. Let’s jump back to February 7, 1988, inside the old Chicago Stadium, former home of the Chicago Bulls, and to the NBA Slam Dunk contest going on as part of the NBA All-Star Weekend. Specifically, let’s move ourselves down onto the court. And to the Slam Dunk staging area courtside by the Gatorade table near mid-court. That’s where I was stationed.
I was there at the request of the NBA to help manage the event. At that time, I was with the Milwaukee Bucks as head of ticket sales and the NBA had gotten to know me. They pulled in three team executives they knew they could rely on to help. Besides me, Don Johnson from the Denver Nuggets and Brad Ewing from the Houston Rockets were part of the team. We became a three-headed event manager, taking lead from the NBA’s VP, Paula Hanson. Thus, the headsets. We were to ensure that the participating players were seated in line as instructed on the team bench, and that we had the next player to compete informed and sent to that mid-court table to wait their turn for the competition. That’s where I was stationed, while Don and Brad were on the sideline managing the media and player positioning. I was there to keep the player in place and tell him when he should go.
I relay all this for a reason.
That Slam Dunk contest is now part of the annals of NBA lore. It was, to some extent, Michael Jordan’s coming out party that cemented his reign over the NBA for years to come. He beat out Dominique Wilkins to win the slam dunk title, and in the process, executed a dunk where he sped the full length of the court and leaped at the free throw line to slam home the basketball. In mid-air, he looked like he was flying with his left arm slightly back, his legs like wings, the ball held high, and his elevation almost inhuman. A photographer captured that moment, and the photo went on to be a best-selling poster every fan wanted. Smart phones and personal devices with cameras weren’t around back then. Images of celebrities were monetized through posters sold at retail locations (no internet either!).
Look up that moment online and you’ll see two well-dressed guys on headsets squatting on the sideline, each sporting a mustache. That’s Don and Brad. On the poster. Forever. To the right, the Gatorade table where yours truly was squatting is cropped out. Forever.
The three of us were equals. We each were young executives doing the same job for our respective teams, having got to that point because of our talent and capabilities. The NBA noticed us. We did all the right things to achieve our position. We worked hard, put in the hours, learned our craft, and improved ourselves by networking and just being in the business. But at that moment, on the floor of the Chicago Stadium, something unexpected happened to my two colleagues. They caught a break in that they’re visually and permanently part of a historic moment. And for the record, I have zero consternation that I was cropped out. I’m genuinely elated for them both.
I tell this story because it speaks to our ambitions of finding success. As aspiring authors, we’re all the same in many ways. We have talent. We can write compelling stories. We network and learn and improve. We pour ourselves into our dream and spend countless hours writing, editing, rewriting, marketing, and sweating over the details. But sometimes, it simply comes down to luck and timing.
And maybe I should’ve added Thomas Jefferson to the title of this article, because he said something that should give all aspiring writers some solace we’re doing all the right things to succeed. Jefferson is quoted as saying, “I am a great believer in luck, and I find the harder I work, the more I have of it." The newer version of that is “The harder I work, the luckier I get.”
So, keep writing and keep working hard. A dose of luck is an element to success in most any field. Stay the course and know that the road we’re on isn’t necessarily paved, rather that it’s a bumpy ride with potholes and hills to climb. But keep driving. Luck and timing seem to find their way to those that persevere.
