Keywords, Descriptions, Jacket Copy

By Dale T Phillips

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This topic is critical to success, and there are whole books on these particular subjects with different schools of thought about the best ways to include everything. Browse the Resources Appendix for further information. 

You’re going to have to be very aware of where your book fits in the publishing world (category), because you’ll need to add keywords (descriptive book tags) when you publish it. Each distributor allows you a certain number of keywords to include for your book, and of course you’ll want the best ones. These keywords are critical for helping readers find your books, because that’s what the big search engines use to locate the type of book you’re selling. The more your book comes up in a search on certain keywords, the more chances you have of someone checking it out. To sell more copies, learn what you need to keep your book search-term relevant. Search engines work on optimization, or SEO, which is why it’s so important your book show up under a search on that keyword. One great tool that you’ll want to look into for finding these in depth is (KDP) Publisher Rocket. Some say you should use all the characters allowed, and fill every category. 

Descriptions and Jacket Copy are important as well, and they’re used to quickly tell a browser if it’s the type of book they’ll be interested in. More detail than the tagline, they are included as part of the book listing online, and for a print book, on the back cover (jacket) at the top. Some distributors use two descriptions: a short one, about three sentences long, and a slightly longer one.

Here’s the elements you should include:

• Hook the readers right away with a compelling first two lines. 

• Make it easy and exciting to read. Readers won’t spend much time; they’ll skim quickly to see if it’s what they want.

• Establish what’s at stake and make it important.

• Only a character or two, no more. 

• Don’t reveal everything. Leave them wanting to know what happens.

To determine whether your descriptions are good, look for book descriptions of successful books that make you want to check out the book. What picture do they paint in just a few words that make it sound compelling? You’ll want descriptions for your books that sound similar. Get help from your team, Beta readers, writing friends, etc. on what does well.

A disadvantage of Smashwords as a distributor is that the keywords and descriptions are the same for all distribution channels. Not a deal breaker, but important to realize.  And in Amazon, the title, subtitle, and description are all searchable.

The Writer’s Playbook: Interview Your Characters

By Steven Harms

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To start, calculators down.

Now answer the following:
What is three times three?
Ten times seven?
Nine times two?
And, to finish this little exercise, what is eighty-five times forty-six? Take your time.

Hopefully you nailed the final answer. You may be asking what this has to do with being an author? Read on.

In the spring of 1985, I was two years into my first job at the Detroit Pistons. Around that same time, in my hometown of Milwaukee, Wisconsin something occurred that got my attention. The Milwaukee Bucks of the NBA had recently been purchased by Herb Kohl – I’ll get to him in a moment – and I felt the opportunity to return home was worth an inquiry. New ownership of a pro team generally comes with a slate of changes on the business side to align with a new owner’s vision and desire for how they want the place to operate. I wasn’t wrong. I sent a letter of inquiry to the president of business operations of the Milwaukee Bucks, not expecting a reply.

Two weeks later I received a call from John Steinmiller, introducing himself and asking that I come to Milwaukee for an interview. The role was a new position, and the person they were seeking would be responsible for building the sales team and crafting the external sales strategy.

I was flown in the following week and met with John. Our discussion went well, and I was excited to put it mildly. The opportunity would advance my career to the next level. As John wrapped our interview, he informed me that the new owner, Herb Kohl, would also like to meet with me one-on-one.

Who’s Herb Kohl? Perhaps you’ve shopped at Kohl’s. That was Herb’s family business, begun by his father in 1924. Kohl’s began as a grocery chain in the Milwaukee area before adding department stores beginning in 1962, eventually selling it all off in 1979. Herb Kohl purchased the Bucks in 1985 to prevent the team from exiting Milwaukee, in line with his community mindedness, which eventually led to him becoming a U.S. Senator, representing Wisconsin for twenty-four years. That’s the man I now sat across from in his spacious office at a top floor of Milwaukee’s tallest building.

The interview with him was straightforward – my background, schooling, sales experience with the Detroit Pistons, family, goals, and a few other traditional interview topics. Herb was a soft-spoken person, palpably gracious, and he made me comfortable as we chatted. Somewhere amid that interview, completely out of the blue, he asked me that final math question at the top of this article. Stone cold. No pivot. I can’t recall the exact digits, but you get the idea. To this day, I remember Herb said, “Take your time.” It was a jolt. I recall thinking that I was about to blow the interview and wouldn’t get the job. But I figured out quickly how to process the problem and answered it correctly. He then tossed me two more of similar nature. I passed all three. In the end, I landed the job.

My length of service with the Bucks lasted four years before I moved to New York City for my next opportunity. In hindsight, I wish I had taken a moment during my time with the Bucks to ask Herb why he threw those math problems at me. I’m convinced he did so to see how I process information and how I manage myself in a stressful situation. I just never asked. I think I know the answer, at least in part, which aligns with the task we have in creating our characters and developing them.  

Every good author understands that characters tell the author what to write, not the other way around. We’re responsible for bringing the people in our stories to life, intently listening to each, being thoughtful of their backstory, and abiding by who they are as a character. Their dialogue and actions drive the plot. How those are handled by an author is critical to maintaining a compelling, authentic story.

But what happens when a scene or chapter or subplot just won’t materialize, better known as writer’s block? All authors experience that moment, some less than others, but it’s unavoidable. It will happen, probably multiple times in the process of producing a manuscript. Successfully dealing with the problem opens the door to kickstart the interrupted creative process. There are many methods, but taking a cue from Herb Kohl, consider copying his technique.

Have a conversation with the characters on what they’re thinking. Throw them a wildly incongruent question of fact or importance that is unconnected to the story and see how they respond. If their answer misses the mark, that’s alright. Now you know. If they arrive at a plausible, reasonable answer, now you know that as well. If they hem and haw and sweat, tell them to take their time and only move on after they’ve answered. That’s also informative. You now perceive facets of them you hadn’t known, which may be a key ingredient in unblocking yourself and taking your story to a higher level.

Next time you’re at a Kohl’s, or drive by one, or see one of their advertisements, think back to this article and consider the “Kohl method” of interviewing a character(s) to handle current or future writing blocks. He or she may be able to figure out the “math question” you pose. Or maybe not. Either way their strengths, weaknesses, make-up, countenance, and other previously unrevealed attributes will come to the fore.

Just one rule, though. No calculators allowed.

The Art of Writing Fast (Part III)

By Chrissy Hicks

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This is the last article of my three-part series on the Art of Writing Fast. Previously, we discussed what is fast-writing, and why you ought to consider trying this technique. Then we dove into the “how” behind this method. Without further ado, I introduce to you <insert drum roll here> the WHEN and WHERE to fast writing. 

When to Fast Write

If you’ve skimmed over the first two parts to the series, you’ll likely see a pattern of what you need to fast write: time, dedication, and practice. So, when do you dedicate the time to practice? 

First, let’s define dedication in the context of skill improvement. Think of any talented person you know or have seen perform, whether in sports, theater, music, etc. Nobody sits at a piano for the first piece and cranks out Beethoven. Nobody takes to the baseball field swinging a bat for the first time and scores home runs. Nobody steps onto a stage without having any background knowledge in theater, performs the role of Juliet, and wins an Oscar. Nobody slips into running shoes without ever having hit the track and breaks the ribbon at the end of a marathon. And neither will you pen your first draft and receive offers from the Big 5 (Big 4?) Publishers. 

Start small. Start with the basics. Learn your craft. Not sure how close you are? Find beta readers who will give you honest feedback. Submit some short stories or an excerpt from your book to magazines or contests. Do your readers feel it’s well-polished? Are you finding some publishing success or making the list of winners (no matter whether it’s finalist or honorable mention or top winner)? If you’re seeing a pattern of interest and mostly positive feedback, then your work is ready. Till then, keep working at it. 

And by the way, the learning never stops. Even writers who “made it” will continue reading in their genre and studying their craft. There’s always room for improvement. It’s the writers that understand the importance of commitment and persistence that become authors.

Time management is another key component. Remember when I mentioned scheduling your time in the “how” of fast writing? Well, this will be the area that makes or breaks you. Whether you have a routine where you write at the same time every day, or you write sporadically when you can squeeze it in, finding time and managing it effectively will be your solution to finishing that first draft fast and polishing it to near perfection.

Sample time budget:

Monday

0600-0630 Wake up–make bed/shower

0630-0700 Finish hygiene/ get kids up / ready for school

0700-0830 Breakfast / drop off kids / drive to work

0830-Noon Work

Noon-1245 Lunch break (30 minutes writing time!)

1245-1700 Work

1700-1800 Pick up kids, drive home

1800-1900 Dinner / prep kids for bed

1900-1930 Cleaning

1930-2200 (2.5 hours writing time!)

Even for a busy Monday, we could squeeze in 3 hours of writing time!

Tuesday

0530-0600 Wake up–exercise

0600-0700 Finish hygiene/ get kids up / ready for school

0700-0730 Breakfast (spouse drops off kids)

0730-0800 (30 minutes writing time!)

0800-0830 Commute (listens to writing podcast)

0830-Noon Work

Noon-1245 Lunch break (30 minutes writing time!)

1245-1700 Work

1700-1730 Commute (listens to writing podcast) (spouse picks up kids)

1730 - 1900 Cleaning house / Dinner / prep kids for bed

1900-1930 Cleaning

Let’s say, hypothetically, this was your schedule, and Mondays and Tuesdays were the only days you could write. That’s still 4 hours of writing time! If we use the example of 54 hours of time to complete a rough draft (from the example in Part II of this article), then you’d have a completed draft of approximately 80k words in 13 ½ weeks, that’s roughly 3.5 months! I think most of us could squeeze in a little over 4 hours a week, but either way, determine your “when” for writing time so you can make the most of these sessions.

Deliberate practice + achievable goals and benchmarks = success in completing a first draft fast!

Mindset is Everything

Besides finding the time to write, you need to be in the write mindset (pun intended). Some people find performing a ritual before starting helps them zone in (starting with a song, wearing a certain hat or fingerless gloves). For others, it may be a specific place (i.e., when I sit at my writing desk, my mind is automatically ready to go because I’ve done this so many times before). You may need to try a few things before settling on what works best for you, but whatever you do, find a rhythm and stick with it—at least for the duration of this initial rough draft. You can always change it up later or tweak it for your writing sessions for the next fast draft, but sticking with some sort of rhythm will get you into a solid habit and help your brain connect with the idea that you are ready to write. 

Here are some strategies to get into a rhythm and maintain focus:

• Create a playlist of songs (with or without lyrics) that set the mood of your story

• Create a mood board and/or list of pictures (perhaps a Pinterest page?) of anything that inspires you and your story (settings, characters, plot points, etc.) and keep it handy (print it and post it near your laptop or have the link opened in a tab on your computer)

• Start each session with a few minutes of deep breathing, with your eyes closed, perhaps as part of a short meditation session, and visualize your scene, characters, or setting

• Have a snack or special drink beforehand (perhaps starting with a nutritious breakfast, or the same cup of coffee/flavor of tea will prepare your mind for an intense focused session)

• If the room you write in is also used for something else (a workspace, kitchen, living room) adjust furniture or lighting so it becomes specific for your writing sessions: open or close the shades to dim or brighten the area, move a chair so you face a window…whatever you need to do. Then rearrange everything once you’re done 

• Review what you previously wrote in the last scene as your “start up,” then set a Pomodoro timer and dive in to the next scene

You can use all or none of the above strategies, but whatever you do, find a way to prepare yourself psychologically and physically for a fast-writing session. After some practice, you’ll find it easier to shift from the day-to-day routine into a writing rhythm.

What happens if I lose focus?

Don’t fret too much about this—it happens to everyone. One of the best ways to mitigate distractions is to determine what will most likely disrupt your writing flow ahead of time, and prevent these interruptions in the first place, if at all possible. When this doesn’t work, or you find yourself distracted due to unforeseen circumstances (or perhaps your own chaotic mind), try one or all of the following:

Start where you left off and try again. Take a moment to close your eyes and breathe deeply. Go for a walk. Stretch. Try walking (or jogging) up and down a set of stairs a few times. Get your blood pumping. Find a new playlist. Reset yourself by getting up, leaving the room, then coming back into it with whatever strategy you typically use to start your writing session. 

It’s also okay to take a day off. If you scheduled 3 hours to write on Mondays and barely squeezed in 30 minutes, maybe you’re just having an “off day.” Give yourself grace and remind yourself that today is just today, there’s always tomorrow to try again. Every writer has had these road blocks. Consider it a *write* of passage. 

Where to Fast Write

At this point, you’ve got a decent grasp of fast writing—what it is, why you should do it, how you can do it, when you can accomplish it. Now, let’s talk about where. Where do you set up to write fast?

You might find a cozy nook at your local coffee shop is perfect. Or perhaps you have a setup at home. Consider the following questions when determining where you should best set up for the most efficient writing sessions:

• Do you mind background noise or do you need absolute silence?

• If you don’t mind noise, what types of background sounds are okay: traffic, people, nature, music?

• What kind of lighting do you prefer? Natural outdoor light, overhead light, dim lighting? 

• Are you sensitive to certain temperatures? Do you prefer heat/warmth or cooler weather? Would you need a fan running (to stay cool, for the white noise, or both?)

• What are your preferred seating arrangements? An ergonomic chair at a desk or could you write at a picnic table? Or do you use a standing desk?

• Do you prefer writing at home, in a public space, or elsewhere?

• Are you inspired by certain types of settings, such as cafes, libraries, museums, universities, or parks? Do you prefer urban settings or a quieter spot surrounded by nature?

• Do you have access to a designated writing space, and if so, what amenities does it offer?

• Are you a morning person, or do you prefer writing in the afternoon or evening?

• Do you have a specific time of day when you feel most creative or focused?

• What devices or tools do you use for writing (e.g., laptop, tablet, pen and paper)?

• Are you reliant on specific software or apps for writing, organizing, or editing your work? Do you use speech-to-text and “talk out” your stories?

• Do you have any preferences or requirements regarding internet access or connectivity while writing? Can you use a hotspot on your phone or do you need free internet access? (i.e., through the library or complimentary Wi-Fi from a cafe—though you may be required to purchase a beverage). 

External factors will affect some of this, such as work or family obligations, which may impact your preferred writing time. Your writing routine—and how you balance this around your daily responsibilities—will probably play a role in where you choose to write. You may prefer to write in a peaceful study room of the local library, but if you’re only able to do this on the weekend, and you’re writing during lunch break at work, your only options may be to use the outdoor picnic table where people and passing traffic cause disruptive noises. Consider how you might set yourself up for success, despite the less preferable circumstances: can you bring noise-canceling headphones to work and use them during this time? Maybe you can find a spot far away from people and traffic, or maybe you sit in your car, turning the back seat into a mini writing area? There are a million potential situations that aren’t ideal, and though you can (and should) answer the questions above to learn what your ideal situation is, you’ll also need to learn how to work in less ideal environments. This might mean that your word count for a writing session isn’t as high as normal, but that’s okay! You’re still hacking away at your book, and you’ll wind up with a few sentences or a few hundred words more than you had the day before.

Personally, I’ve written in libraries, my home office (both ideal), my car (less ideal), cafes, picnic tables, in a tent, on a barracks bunk bed, on a commuter train, in an airport, on a plane, during car trips, in a stairwell, late at night in the field by the porta-johns where there was the tiniest internet signal…

When you want to write fast and knock out that draft so you can get to the good stuff (editing and publishing), sometimes you’ve just gotta hunker down and get it done, wherever that may be. (Though, hopefully not in a camp chair by the porta-johns).

To wrap up, I’d like to show you a handful of some of the most prolific authors as of today:

Ryoki Inoue made the Guinness Book of World Records for most prolific writer. To date, he’s written 1,283 books, but he wrote 999 of these in 6 years, equating to approximately 167 books per year!

Robert J. Randisi has had a book published every month since January 1982, in 1984 alone he wrote 27 books in 12 months, authoring just over 650 books (and counting…), which means his output is around 19 books a year.

R.L. Stine, most famously known for his “Goosebumps” series, has written about 450 books since his first novel published in 1986. As of 2001, he was writing installments for five different book series. Starting at 1986, this would equate to approximately 12 books a year.

James Patterson published his first book in 1976 and as of this year has 389 books out, averaging 8 books a year.

Though many of these other authors have since passed, this LIST shows many others who’ve penned hundreds of books (and some have over a thousand to their name). Want to know a secret? THERE IS NO SECRET! You can do the same thing. And why not? Once you get the knack for it, you, too, can have your name listed among the world’s most prolific authors.

I wish you all the best! Now get back to writing!