Drop the Pen! What Every Writer Should Know About Real Police Work

Stop Making Real Cops Cringe

By D.L. Williams

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I met my wife at a murder trial. She was a journalist covering the hearings of a man who’d blasted a guy and his girlfriend for stealing his favorite gun, and I was a detective who’d worked on the case. I wasn’t the lead in that investigation, but I’d found the bullets matching the caliber fired from the murder weapon, along with a picture of the suspect holding his treasured “street sweeper” shotgun in his best gangland tough-guy pose, while helping out on the search warrant. 

I remained composed during cross examination when I spotted her from the witness stand, but she was flipping gorgeous. It took concentration to testify about the laundry-piled, old shoe-smelling closet where I’d found the ammunition and photograph, all while thinking about those eyes and the cute way her hair was tucked behind her left ear. Police work can be so rough.

Hollywood makes it seem like detectives hang out after their testimony to watch the drama through the remainder of the trial, but reality is that caseloads generally demand we go back to work on that stack of other cases waiting on our desks. That day, however, I stuck around, hoping for a chance to meet the woman taking notes in the second row. She was the consummate professional, however, and would have little to do with a cop involved in a case she was covering. It worked out, though. Sometime later we had lunch…and grandkids. 

Recently we were watching a mystery on one of the streaming services. It was more cozy than thriller, not our usual fare, but we like the lead actress from previous series and decided to give it a try. The storyline follows a civilian employee working for a metropolitan police department who solves a murder case by scrutinizing a conspiracy board when all the cops had gone home for the night. Think of a brilliant but flawed Matt Damon staring at a wall of math while holding a push broom, the only one able to solve the equation in Good Will Hunting. 

The show was fine until the middle of the second act when the protagonist was chastised by her detective mentor for taking items out of an evidence locker without permission, ferrying them to her own home so she could have a closer look, and then allowing her precocious ten-year-old son to help her sift through said evidence to get his take on things. The only question for my wife and I at that point was who was closer to the remote. 

Last year I was asked to read an Advance Review Copy for a mystery/thriller author. The story involved a street-savvy investigator, yet the protagonist routinely performed in ways that made him appear naïve. One glaring instance had him realizing his gun had been stolen, and he presumed the murderer was now in possession of his one and only available weapon. Despite this, he continued on to confront this shadowy menace without backup or a weapon of any kind. We get it; he’s a tough guy who doesn’t need any help and moves faster than bullets. He’s also an idiot. 

That kind of decision is counter to any logical response, yet the character had been nothing but disciplined and well trained up to that point. He was not thinking like a cop anymore, and many regular readers of mystery or real-life criminal justice professionals would raise an eyebrow and move on to the next book in the To Be Read pile. 

Readers and viewers may suspend some disbelief over iffy police or investigative practices for a cozy mystery, less so for darker thrillers, and not at all for police procedurals. It’s perfectly fine to fudge a bit while creating red herrings and crafting unusual characters. What is not okay is to simply omit or obscure good procedure for lack of research or to spackle over a plot hole. Frankly, it comes off as lazy, unimaginative, or a bit desperate. 

Oftentimes this creates work that feels like a copy of a copy, as if the writer learned all they know about police work from other writers of mystery or from watching old cop shows—lots of “just the facts, ma’am,” and “ten-fours,” but very little in terms of well-researched practice. 

This would never fly in historical fiction. Readers of that genre demand well-researched details in novels and films, and they tend to be something of experts themselves when it comes to a specific historical period. Writers of mysteries and procedurals should rise to at least that level of expectation when it comes to their own projects. 

You don’t have to be a beat cop or detective to write good mysteries, but you owe it to the story, your readers, and your own reputation to better understand the culture and practices involved. Unconstitutional searches and seizures, derivative suspect interrogations, and clueless practices by experienced professionals scratch across prose like a record needle bouncing over vinyl tracks. 

Of course, that may be exactly what you had in mind if you’re developing a sinister or incompetent cop character. You may want to portray a detective as inept or corrupt, in which case folding an unconstitutional search or an abusive interrogation into the storyline may be just the direction you need to take. Even then, I encourage writers to cultivate an understanding of how cops think, the mindset of predators, and basic victimology. The result will be more nuanced and compelling character arcs.

I hear from writers across the country asking questions about specific passages in their stories, and I’m always honored to discuss ideas on how they can generate more authenticity into their works in progress. They often lament what they perceive as a lack of resources for learning more about police practices and culture. Many have a great premise but no clear direction on how to make the story ring true. 

There are many books on the subject of professional police work and best practices in criminal investigations. My suggestions for getting started include Criminology Goes to The Movies (Nicole Rafter and Michelle Brown), Walk the Blue Line (James Patterson), and Malicious Intent: A Writer’s Guide to How Murderer’s, Robbers, Rapists and Other Criminals Behave (Sean Mactire). 

Additionally, I encourage you to explore writing conferences offering speakers on topics related to the mystery genre. Time and finances for travel don’t need to hold you back. There are several online seminars devoted to teaching real police work for authors. Writers’ Police Academy, for example, offers an online version of their in-person conference. Better yet, go directly to the source. 

You may already know a cop or have access to one by a degree or two of separation. Set up coffee or lunch and pick that officer’s brain about scenes you’re crafting. Certainly, ask them questions pertaining to your plot, but I encourage you to take things a step further once you’ve developed some rapport. At that point you can try to open them up about their scariest day, a case they’re most proud of, or how they came to the profession. You’re likely to be amazed, and your notebook is going to be filled with new, adventurous ideas on where your story or series can go next. 

Consider riding along with a local police or sheriff’s department. Many agencies welcome members of the community to ride out with a patrol officer or deputy, allowing you to see, hear, smell, and sense real police work up close. The officers picked for such assignments tend to be more experienced, and most have demonstrated a willingness and ability to talk about their profession in vivid and frank terms.

Explore a citizen’s police academy if you want an even more immersive experience. This is a modified version of a real academy where you get hands-on experience with forensic techniques, clarity on constitutional concerns related to policing, a sampling of various services offered by the department, and some self-defense and firearms training. You’ll have a ball, make new friends, and add experts to your writing network.

I was an English Lit major, which means I wrote good police reports (extra points if I could work in a metaphor). It also means I will forever be in awe of great writing. I feel kinship with and reverence for storytellers and want each of us to rise beyond our own perceived abilities. The expectation I hold for myself is that I will treat our craft with the same discipline as a surgeon would for medicine or a dancer for music. That means we’re in a practice, where we acknowledge we will never learn enough, yet we can never stop trying to learn more. 

Writers shouldn’t prescribe paths for other writers. Voice is all about telling our stories in our own cadence and combinations. That said, I’m asking you to honor my former profession by learning about it, then honor yourself and your work by weaving what you’ve learned into extraordinary stories we celebrate and remember. Onward!

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David “D.L.” Williams is a public safety veteran with assignments including paramedicine, patrol in high-need areas, helicopter rescue, mental health liaison, and violent crime investigations as a detective. During his thirty-year career, Williams was twice named Officer of the Year by the Fraternal Order of Police, and he has been recognized by Rotary Club, the American Legion, and the National Coalition Against Sexual Violence for his work with families and children in crisis. He now teaches criminology at the University of Arkansas, and he is the bestselling author of Fighting for Her Life: What to do When Someone You Know is Being Abused and Textbooks, Not Targets: How to Prevent School Shootings in Your Community. He and his family have settled in the Ozark Mountains where they offer a haven for donkeys and horses who previously endured a rough life.

This Crazy Writing Life: Okay, Let’s Talk About The 800-Pound Gorilla: Marketing

By Steven Womack

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Bold statement time. Ready? Here it comes…

I’d rather write five novels than market one.

I think that probably goes against the grain for most people. After all, writing’s hard. A novel is long, a grinding marathon of page after empty page that goes on months, sometimes years, before you reach the finish line.

And yet I’d rather run five of those marathons than try and sell one.

When I say that, I think there must be something wrong with me. For some reason or other, I’m uncomfortable blowing my own horn, hawking my own work. For some people, it comes easily, like drawing a breath. For me, it’s always seemed…

Well, unseemly.

When I was young, one of my best buddies got us both a summer job selling vacuum cleaners door-to-door. We got about two days of training (I still remember the spiel: The Bison, the world’s most complete home maintenance system. Guaranteed to protect your home and furniture, conserve your time and health…) and we were then turned loose on an unsuspecting neighborhood.

I think I lasted three days.

A couple of decades later, when I finally sold (there’s that word again) my first novel, I assumed the publisher would take care of all the marketing. They’d set up book signings for me, take out ads, arrange for reviews. All I had to do was cash the checks and write my next book.

Ah, what a naïve little grasshoppah I was.

Truth is, long before the genteel gentlemanly world of 19th century publishing morphed into the Darwinian dog-eat-dog cutthroat business it’s become in the 21st century, writers had to bite the bullet and learn to sell their own stuff. Now, in the age where the number of indie-pubbed writers has long surpassed the number of traditionally published authors, it’s more important than ever that writers grasp the fundamentals of marketing. When every writer is essentially a small shopkeeper slinging pages out of a tiny storefront, unless you’re willing to promote your own work, you’re never even going to get noticed, let alone make a living.

Last September, I found myself in St. Petersburg Beach, Florida at the annual Novelists Inc. conference. I’ve written about Novelists Inc. before in This Crazy Writing Life. The beauty of the Novelists Inc. conference is it’s all business. You don’t get many seminars on developing character or finding your voice with these folks. But you will get in-depth seminars on indie audiobook production and negotiating foreign translation rights contracts.

At this conference, one of the best marketing seminars I ever attended was put on by Ricardo Fayet, who’s one of the four founders of Reedsy, a company that provides support and guidance for indie-pubbed authors, as well as being a gateway connecting freelancers with writers. If you don’t know these guys, just Google them and go to their website. It’s worth the trip.

Ricardo’s written two books on marketing for indie authors: How To Market A Book and Amazon Ads For Authors. I’ve got them both and they’re well worth the price.

Ricardo’s seminar at the conference did a deep dive into the underlying psychology of marketing and a few basic principles that indie authors need to learn and deploy. It’ll make the hell of marketing a little less hellish. Let’s take a brief look at what Ricardo described.

Principle #1: It’s cheaper to retain an existing reader than acquire a new one.

It costs five time as much to attract a new reader—in money and effort—than it does to keep an old one. That’s why series are so powerful in today’s marketplace. Whether you’re Jack Konrath writing 27 installments of his Jack Daniels series books, John D. MacDonald’s 21 Travis McGee novels or J.T. Ellison’s nine novels in her Lt. Taylor Jackson series, a series quite literally builds a brand that attracts readers and keeps them. Fayet even cited one series that’s run to 112 books.

What if you’re not into series? Then develop a style and voice that becomes as identifiable and as reliable as a series. Dick Francis wrote mostly standalones (outside of his four-book Sid Halley series), but his style and voice was so distinctive that when you pick up a Dick Francis book, it’s instantly identifiable as a Dick Francis book.

Principle #2: Product trumps marketing every time.

This principle embodies the notion that, over the long run, no amount of brilliant marketing will sell a bad book. You’ve got to write an amazing book to even have a chance of competing in the literary marketplace. Fayet cited the statistic that only seven percent of traditionally published books sell over 10,000 copies.

“You can’t sell a book if it isn’t good,” he noted.

Principle #3: Decay is inevitable.

“What’s working now isn’t guaranteed to work forever,” Fayet said. “In fact, it’s almost guaranteed to peter out at some point.” All marketing and promotion efforts and strategies eventually begin to lose their effectiveness. This principle doesn’t apply only to books. All products, sooner or later, need a marketing refresh. Interest wanes, attention moves on to other things.

And a sidebar to this notion is the 80/20 rule. Eighty percent of your results will come from twenty percent of your efforts. And you must constantly look ahead. If you focus solely on today’s marketing efforts and campaigns, then you won’t be prepared for when it all stops working.

Principle #4: Steady versus Explosive Marketing.

Steady, consistent marketing efforts will get you to a certain level of sales. But you may find you’ve hit a ceiling and you’re just not breaking through to the next level.

Explosive marketing, however, requires a different approach. It requires careful planning and execution, along with good timing. If spaced out properly, explosive marketing avoids fatigue and wearing out your audience. Finally, Fayet noted, it works best for highly targeted campaigns, and for many authors, that means being enrolled in Kindle Unlimited.

Principle #5: Volume x ROI.

This is kind of a big one, folks. Start by imagining the global audience of readers: millions.

Now imagine your audience: a tiny subset of millions.

So how do you reach and then grow your tiny subset. The best strategy is to start small and cheap. Maybe that’s Amazon ASIN ads or Facebook ads. This is a highly targeted strategy, where you aim to reach the people who already read your kind of book. This may not be a huge number of readers, but your Return On Investment (ROI) is potentially going to be pretty good.

Then you aim a little higher: BookBub Featured Deals, Meta A+ ads, then maybe on to digitally targeted ads, TV, even billboards and print ads.

But remember, with each step up the marketing ladder, you’re going to reach more people. But your conversion rate’s going to go down, along with your ROI. So if you want to broaden your reach, remember that with each new and larger strategy, it becomes harder to make your money back.

Principle #6: 10% of 1000=1% of 10,000…or why you don’t need to be chasing trends.

One of the most baffling questions for many writers is the question of writing to the market or chasing trends. Of course, we all want to tap into the popular zeitgeist. If there’s a demand for something in the marketplace, we all want to meet that demand. But especially in traditional publishing, the timeline for bringing a book to market may be so far out that the trend will have passed before your book can get out there.

Just remember, Cabbage Patch dolls, Beanie Babies, and Pet Rocks were once all the rage.

On the other hand, we all want to write for a growing market. But what if you occupy a bigger place in a smaller market? Fayet noted that 10% of 1000 readers is the same number of readers as 1% of a 10,000 reader market.

This is among the most complicated and convoluted decisions a writer must make. Sometimes it’s better to stay in your lane. Should we just ignore trends?

Fayet’s answer is “Of course not!” Trends signal a growing market, but you need to weigh your decision against several factors:

Can I expect to make more money in a new genre or a new kind of book? Would I be better off just delivering what I know my current readers want?

Can I expect my existing fans to follow me?

Can I keep my sanity and have a little fun by taking a new path?

Do I know the new genre well enough to dip my toe into it? Do I have the skill set?

Can I reasonably get in on the trend in time?

This is all complicated stuff… Marketing and promotion for writers can make writing look easy. But if you keep in mind Ricardo Fayet’s six principles every writer should let guide their careers, then this mine field might not be quite so treacherous.

In next month’s episode of This Crazy Writing Life, we’ll start taking deeper dives into specific marketing strategies.

I don’t know when this installment will be published in KN Magazine. I’m writing it before Christmas, so if it comes out before the holidays, have a great one. If it’s 2025 when you’re reading this, I hope this year’s your best one ever.

And thanks for coming along for the ride.

The Importance of Honest Feedback

By Judy Penz Sheluk

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Writing is a solitary pursuit, one where we spend countless hours of our lives, often laboring over a single sentence or paragraph for more time than most of us care to admit. So, it’s only natural that we become protective of our words. After all, something that took hours to perfect must be, well, perfect, right?

If only that were so. Unfortunately, as writers, we are simply too close to our work to see the flaws. Oh, we may find the typo on page 75 on reread, the one where we’ve called a car a cat (though even that is iffy), but the overuse of a favorite trope, phrase, or gesture (my characters love to nod). Maybe not so much. And that’s why we need feedback.

Feedback comes in many forms and at various stages of the writing process. The most important thing to remember is that you are looking for an honest and unbiased evaluation of your work. You may not agree with every comment or suggestion, but you should at least consider each one without becoming defensive. Consider it “thick skin” training for the rejections you’re almost certain to face going forward. 

Let’s look at some options:

Writing Critique Groups

While there are no hard and fast rules, these work best if the group is small—three to five people—allowing each member time to read and respond without becoming overwhelmed. It’s essential to establish parameters from the get-go, such as weekly word count limits and the type of feedback expected. 

While critique groups can be invaluable for some writers, they should never be the final step in the review process. As you become immersed in your work for months on end, you lose objectivity. Those intimately familiar with your work will too.

Alpha Readers

Readers who provide detailed and constructive feedback, both positive and tactfully critical, about your book’s premise, plot, characters, and other elements. This is the place to include readers who have knowledge of the technical elements in your manuscript. 

Whether you choose to hire a professional, or ask a trusted friend or relative, they should be aware that they are commenting on an unpolished (first) draft. They should also be avid readers of your book’s genre or sub-genre. Consider this the first test drive of your overall story from a reader’s perspective. 

Beta Readers

Beta readers (or betas) critique finished manuscripts before they are published. It’s advisable to have betas who are familiar with your genre/sub-genre. Betas can be friends, family members, teachers, members of online writing groups, or other writers willing to do a manuscript swap. This will help identify the finer points of your book that may need an adjustment. Ideally, you’ll have no fewer than two and no more than five, allowing for a comparison of opinions without the risk of opinion overload. If one beta reader doesn’t understand why your protagonist hates red, that might be a point worth clarifying. If two or more betas don’t get it, it’s a must-fix. 

While betas are an excellent way to obtain (often free) feedback, they do not replace the role of a professional editor. There is one school of thought that because traditional publishers pay for editing, there is no need for authors to incur this expense if their intention is to traditionally publish. 

Let’s look at that statement. Is it true that traditional publishers hire and pay for editing services? Yes. However, it’s equally true that agents and publishers receive thousands of submissions from aspiring authors every year. While there are no guarantees, a professionally edited manuscript may increase the odds of acceptance. 

Developmental Editing

Also known as substantive or content editing, developmental editing is the first step, focusing on big picture story elements. The developmental editor will also assess and shape draft material to improve flow and organization by revising or reordering content and clarifying plot, arc of action, characters, and/or thematic elements.

Line Editing

Also known as stylistic editing, the line editor focuses on coherence and flow, eliminating jargon, clichés, and euphemisms, while adjusting the length and structure of sentences and paragraphs, and establishing or maintaining the overall mood, style, or voice.

Copyediting

Ideally combined with line editing, the copy editor checks spelling, grammar, punctuation, and usage, and ensures consistency in character names, places, descriptions, and other details. Copy editing also covers fact checking and/or obtaining or listing permissions needed (e.g., use of song lyrics or trademarked products). The copy editor may create or work from a style sheet.

And there you have it, feedback in a nutshell. Now all you need to do is write that book. Hey, if it were easy, everyone would do it.

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About the author: A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of two mystery series: The Glass Dolphin Mysteries and Marketville Mysteries. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited.

Judy has also written two how-to guides to publishing. Finding Your Path to Publication: A Step-by-Step Guide was the Winner of the 2024 Killer Nashville Silver Falchion Award for Best Nonfiction. The follow-up to that book, Self-publishing: The Ins & Outs of Going Indie, provides an insider’s insight into the world of self-publishing. 

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors, most recently as Chair.

Gotta Go Through It

By Chrissy Hicks

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Have you ever heard the children’s song, “Going on a Bear Hunt?” My toddler requests this often—either for me to sing the tune for her or play it during car rides.

The main plotline involves a group of people (or a couple, depending on the version) going on a bear hunt, claiming they’re “not scared.” However, after overcoming several roadblocks and approaching the bear in a cave, they realize the terrifying result of their actions and run away. As they face each obstacle, they sing the same chorus, “We can’t go over it, can’t go under it, gotta go through it,” before proceeding through the barrier. 

It had me thinking—partly because this song is frequently stuck in my head—that this idea of going through obstacles is a lot like the writing journey. The initial blocks you might face when starting out might be: finding ideas, getting the first draft fully written, carving out time to write, determining whether you’re a plotter or pantser (or somewhere in between), finding a supportive writing community. Once you get past this, your next hurdle is to polish your manuscript so shiny you’re not sure you want to look at it anymore; this often involves the recruitment of beta readers and editors. Once you’ve leaped over all that, you have yet another hill to climb: how will you share this book with the world? Self-publish? Hybrid? Approach small publishers directly? Find an agent? Each of these options presents an entire list of risks and rewards each, but let’s take finding an agent as an option, for the sake of example. You decide to query your novel—this book you’ve spent countless hours writing, revising, rewriting, revising again—and you spend an incredible chunk of time researching agents, perfecting your query, and emailing these agents, hoping you get a “yes.” When you do finally get your acceptance and you sign with an agent, it feels like Christmas. You’ve found your “bear.” The hunt is over.

Except it’s not. It’s only just begun.

Agents get rejected by editors and publishing houses too. They deal with their own set of setbacks. And what happens when a publisher accepts the manuscript? And it’s published? There’s yet another slew of expectations for the writer when it comes to marketing their book (or at least assisting with the process). Plus, the publisher will likely want more material (not just a single book), so you find yourself back to the beginning, with a fresh page and a whole new set of challenges. When you find yourself in this place, so close to your goals, terrifying as it all may seem, will this scare you away? Or will you stay the course?

The point of this brief exposition isn’t to deter you from writing. The point is simply this: there’s not much you can control outside of your writing and your dedication to the craft. You can’t control whether agents will sign with you, whether readers will like your work, whether you hit the New York Times Bestseller list or barely earn out your advance. So, what will you do when you face these obstacles? If you can’t go over it, can’t go under it, will you move through it?

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Chrissy’s work has appeared in three consecutive issues of Bridgewater State University’s “Embracing Writing” book for first-year freshmen. Her writing portfolio also includes publications in The Broadkill Review, SUSIE Mag, The Storyteller, and informative pieces for a local online newspaper. One of her unpublished novels, Foul Play, was a Suspense Finalist for the 2022 Claymore Award, and an excerpt from her unpublished novel Overshadow won Top Three Finalist of the 2024 Thomas Mabry Creative Writing Award. Though her background is in counseling, having earned a master’s degree in this field, when it comes to the art of writing, she’s an autodidact. She studies books she loves and enjoys completing various creative writing classes online, and attending writer’s conferences whenever she can; Killer Nashville is one of her favorites. Additionally, she’s volunteered since 2023 as a general editor for the Killer Nashville Magazine. She resides in Tennessee with her family, their talkative Husky, and a frenetic cat. You can find her online here: https://chrissyhicks.wordpress.com/ where she occasionally blogs about the writing life and reviews craft books.

Why Book Signings Aren’t What They Used To Be

By Steven Womack

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Buckle up, Buttercup: it’s story time!

Today, I’m putting on my Professor Peabody hat and inviting you to join me in The Wayback Machine, where we’ll journey back thirty years or so, to a time when being a working novelist was a whole different gig that it is now.

I started my first novel when I was eighteen, which was entirely too young for anyone to think they had anything to say about anything. Still, the combination of youth and arrogance knows no bounds, so I pressed on, determined to be the great writer I knew I was somewhere inside. Now if I could only convince the rest of the world…

Then life took over. And in one of the great ironies of my life (and the older I get, the more convinced I am that irony is one of life’s more primordial forces), after starting my first novel at the age of eighteen, it would take me precisely eighteen more years to sell one.

Even after the sale, it took a couple of years to get the book out. Then, as now, the wheels of traditional publishing grind very slowly.

So in 1990, I became a published novelist. Not only that, my first novel was a hardback published by one of the great publishing houses of New York, St. Martin’s Press. And like all newly published novelists, my first concern was when can I start doing book signings!

I loved going to book signings, loved meeting authors who’d written real books. Bookstores were my happy place and now my dream of getting to go to my happy place from the other side of the signing table was coming true. My hometown, Nashville, was a wonderful book town then. There were lots of independent bookstores around, as well as the big chains like Borders and Barnes & Noble.

One of the local independent chains was Mills Bookstores (chain? well, there were three of them), so I reached out to them, and they very kindly offered me a signing at their flagship store in Hillsboro Village. I met a fellow there—Michael Sims—who had moved to Nashville a few years earlier and would later go on to a spectacular writing career himself. He and I have been friends ever since.

Even then, publishers didn’t put a whole lot of marketing or promotion into most debut novels. So I took it upon myself to publicize and promote my first book signing. I worked up a database of a couple hundred of my closest friends and family, then merged the database with a Word document and sent out personalized letters inviting them to my very first book signing, which took place on a warm Sunday afternoon.

And it was astonishingly successful. In an incredible leap of faith, Mills had ordered around 130 copies of a book no one had ever heard of, by a writer no one had ever heard of. The store was packed, the event went on for—if memory serves me—at least three hours. I spoke for a bit, read an excerpt from the book, then signed literally every copy in the store. By the end of the afternoon, Michael was pulling display copies out of the front window to sell.

At the end of the day, I thought I got this…

Now, over thirty years later, I still haven’t had a book signing that successful. Most of my book signings have been like one I did with Sharyn McCrumb at a Little Professor Bookstore in Birmingham, where someone walked up to our signing table (and right up to it, since there was no line) and asked if I knew what the lunch special was today.

Book signings were events back then. They still are for some writers, if you’re a star. Stephen King can draw a crowd wherever he goes. If you’re a genre writer and have developed a huge following in your field, then you’re good to go. Celebrity book signings still work, and locally famous true crime books or other spectacle-type gigs still work.

But if you’re just a working stiff writer, on a self-financed book tour in a town where nobody knows you (yep, I’ve done plenty of those), book signings aren’t worth what they used to be. There aren’t as many bookstores today, so your options are more limited. The two great independent chains that were in Nashville back in the day—Mills Bookstores and Davis-Kidd Booksellers—are long gone. As a result, writers sometimes have to compete for limited signing slots at the few bookstores left. One bookstore I know has an application on their website you fill out if you want to sign at their store, and I know a number of writers they’ve turned down. And some independent bookstores, when they schedule a signing for a well-known author, actually charge admission to people who want to go hear their favorite writer drone on.

If you’re an indie-pubbed writer, then it’s even more disheartening. Bookstores, like everyone else, still have some old-school, ingrained prejudices against “self-published” writers (see last months column).

Even David Gaughran, an Irish writer who’s been a pioneer and an expert in the indie pubbing movement, wrote in his latest blog that getting out there to press the flesh—book readings and book fairs—are “F Tier” marketing strategies for authors today.

“F Tier” means a waste of money and time.

The days when books were primarily hand-sold, person-to-person in brick-and-mortar bookstores are long gone. You might sell a few books here and there, but it’s not going to move the needle on your actual numbers or your Amazon Sales Rank—and sad to say, that’s what counts these days.

So if you want to do a book signing, then do it for the right reasons: you want to hang with friends, family, fans and fellow book lovers for a pleasant afternoon or evening. Have a good time, boost your ego, have a glass of wine.

Then get up the next morning and go back to work. That paper’s not gonna sling itself.

When “The End” is Just the Beginning

By Judy Penz Sheluk

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Ten years ago, when I sat down to write my first novel, the thought of self-publishing never crossed my mind. To be fair, times were different then. There was a greater stigma to self-publishing, and vanity presses had (deservedly) earned their reputation as the bottom feeders of the book publishing industry.

As an established freelance journalist and magazine editor, I was also no stranger to seeing my name in print, with bylines in dozens of North American newspapers and magazines. I assumed—wrongly, as it turned out—that my good reputation would help pave the way to a traditional publishing deal. 

It didn’t, and in July 2014, after several (mostly nice) rejections and one offer from a New York City agent to ghost write a book in exchange for a small share of any royalties earned (I turned her down), I signed a contract for The Hanged Man’s Noose, the first book in my Glass Dolphin mystery series. 

I vetted the publisher, an independent press based in Oregon, as well as anyone can prior to submitting. I checked online reviews and ratings of the books in their catalogue, read a handful of titles to ensure they were well edited, then contacted three of their authors who, like me, belonged to Sisters in Crime. Feedback about the publisher was overwhelmingly positive. Quality editing, proofreading, and cover art were all handled in a collaborative manner with the author. Royalties were reported monthly and paid promptly. I was further assured by the publisher’s Mystery Writers of America and International Thriller Writers approved standings.

Despite all that, when it came time to find a home for the first book in my Marketville mystery series, I decided to query elsewhere to make sure all my eggs weren’t in one basket. I’d heard too many tales of authors whose series had been “orphaned” (an industry term meaning the premature cancellation of a contract due to the publisher shuttering its doors or discontinuing the genre). That wasn’t going to happen to me.

Except, it did. Twice. It turned out having multiple baskets didn’t offer the security I thought it might. 

It didn’t come as a huge shock; traditional print media had been declining for years, and my years in the magazine world taught me to read the signs of impending closure. One publisher had systematically begun to release every one of their authors from their contracts. The other had all but stopped communicating, including royalty reports and updates on books-in-progress. By July 2018, both of my series were officially orphaned. 

Few “orphaned” authors find a new home for their existing series, even after months, sometimes years, of trying. Some start over. Some give up. I did neither. Both failed publishers had given me knowledge of the industry. I understood what loomed on my horizon, and a few months prior to being officially orphaned, I’d set up my own imprint, Superior Shores Press. I was ready to take my destiny into my own hands.

I’ve learned a lot since 2018, made a few miscalculations along the way, overcomplicated some things, underestimated others. I’ve also guided a couple of traditionally published authors through their own indie journeys and, at the request of my then-local library, developed a presentation titled Finding Your Path to Publication, which led to a second presentation, Self-Publishing: The Ins & Outs of Going Indie.

Both of those presentations led me to research and write two step-by-step publishing guides in 2023. Finding Your Path to Publication released in May, followed by The Ins & Outs of Going Indie in December. I don’t kid myself. These sorts of niche publications are unlikely to earn me what I like to call “Stephen King money,” but it is my sincere hope that they will help other authors—whether orphaned, published and looking for a change, or still at the querying/getting rejected stage—a place to explore options and opportunities. 

Because authors should help authors. And because sometimes the end is just the beginning. 

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A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of Finding Your Path to Publication: A Step-by-Step Guide, as well as two mystery series: the Glass Dolphin Mysteries and Marketville Mysteries, both of which have been published in multiple languages. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited. Judy has a passion for understanding the ins and outs of all aspects of publishing, and is the founder and owner of Superior Shores Press, which she established in February 2018.

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors for five years, the final two as Chair. She lives in Northern Ontario. Find her at www.judypenzsheluk.com.

Feedback

By Dale T Phillips

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As a writer, your work is always up for critique—I call it showing your homework for correction to the world. And it will be critiqued, so much better to have it ripped apart and made better before it’s published, right? There are a number of ways to get valuable feedback before the work goes to an editor, and before it goes out to the world of readers.

A good critique writing group can give various levels of usable feedback. Even if they’re not perfect, they can catch a lot of stupid mistakes. For my first few novels, my local group was invaluable in finding the dumb stuff before the editors did. They bluntly told me when some passage of writing did not work for them. It wasn’t pleasant to hear, but it was necessary. We always told people we’d give honest feedback, not just say nice things about all the work. Some writers came in and expected everyone to tell them how wonderful the piece was. When they heard the slightest criticism, they strenuously objected. They didn’t last long, and most likely never got published.

Many of these groups have a regular meeting schedule. Usually, someone reads a section of their work (sent in advance, or read cold on the spot), and then the members of the group offer feedback on what they heard. Though the quality may vary, it’s good to hear others read your work aloud, because it alerts you to things that might not sound quite right. And offering feedback to others makes you a better writer, as you must think about the words and the story, and how they’re presented.

When offering feedback, be constructive. Let them know when something works particularly well and help them make their writing better. Many times, you’ll get feedback on your writing that tells you something doesn’t work. Usually, they cannot specify exactly how to fix it because that’s up to you. Specifics are for the author, but if the same thing doesn’t ring true for more than one person, they might be on to something. You may sometimes get feedback that’s flat wrong, so always consider the source, and see if you can get confirmation from others. Advice from someone with multiple, successful publications may be more useful than a tip from someone with few or no publications. 

Finding a Group

How does one find a feedback group? 

• Check local libraries and bookstores to see if any already exist. 

• Check online for information about potential groups. 

• Check with writing organizations to see if they know of any in your area. 

• Go on social media to discover existing groups. 

• If you can’t find a group in your area, you may be able to work with an online group. 

• You may have to start one if there are none in your area.

The best feedback comes from workshopping—really intense editing by people who are writers and willing to share solid criticism with each other. For this, three to four people are about right. Best is when you’re all at similar ability levels in your writing. Send out good chunks of work, 25 pages from each person, and meet once a month, with the marked-up manuscript edits on all work in hand. Then drill down to the nitty-gritty and discuss what works and what doesn’t in the story, and possible fixes. At that rate, you can go through a book length in a year. You’ll raise each other’s level as well, getting better at spotting bad writing, both in their work and your own. 

Beta readers are those who’ve agreed to read your entire work in draft format, and give you feedback, one-on-one. For brutally honest feedback, don’t ask friends—rather, get someone who doesn’t care about telling you like it is. Friends will usually take pains not to hurt your feelings. And this person just has to be a reader, not necessarily a writer, and so much better if they understand the genre. You want them to tell you what didn’t work in the book. Though some will read for nothing, many times the people work out a swap, each critiquing the work of the other. You can find people for this using similar methods to finding a group. Use as many Beta readers as you like and are comfortable with.

Some people post their draft work online for public critique. Andy Weir’s The Martian did this, with excellent results. I prefer to not use this method, but there are sites that provide an opportunity for people who like this. If it works for you, go for it. 

Reviews 

After a work is published, the public starts in to tell the writer what they thought. Some writers choose not to read reviews for various reasons. If you get 99 good reviews, but one bad one, you might focus on the bad instead of accepting the good. With the entire world as potential critiquers, there will always be someone who doesn’t like what you’ve written. Don’t wind up second-guessing yourself because of one opinion by one reader. However, if several reviews point out similar things that didn’t work for them, consider if their feedback has merit. 

Reviews are harder to get for everyone these days, but especially for Indie writers. Many established venues will not review Indie-written books, although some of those are changing. You can now purchase a pricey review from Kirkus and Publisher’s Weekly if you think it’s worth it. There is no guarantee if you’ll get a good one or not, but if you’ve got money and want to gamble, hey, it’s your funds. I have one data point from an Indie writer who got lucky and received a positive review after going this route, and he says it helps when approaching libraries and bookstores, about the last people who read those industry publications.

While traditionally published writers get almost automatic glowing reviews from their publishing-house mates, in a logrolling way, Amazon tends to remove posted reviews written by people with any provable (mostly via social media) connection to the Indie writer—who are the very people the Indies start getting reviews from! 

Your best bet (again, more work) is to research the many places that still review Indie books, and request one. Usually, you’ll send them a copy (electronic is best—no cost), and they have to acknowledge this fact when they review. I’ve had success doing this and received many great reviews I can use for promotion. Keep a list of where and when you send requests with the results.

Sending print copies out for review is expensive (especially overseas), so make sure it’s worth it. Many places accept e-book versions, and there are a growing number of places that review audiobooks—these are terrific because most book reviewers are busy many months ahead, but an audiobook might get reviewed much quicker. 

Bad Reviews and Rejection

Always remember that no matter how good your work is, there are people in the world that will not like or appreciate what you have created. Ignore them, they do not matter. Many writers feel personally rejected when their work is rejected in some fashion, and their self-esteem suffers as a result. Dean Wesley Smith has a great post on this. Imagine getting five thousand rejections, as he did. That would sink many writers. He just kept going and selling. For the win! Any number of yesses is worth more than all the nos.

With traditional publishing, writers get rejections more often than they’re accepted. I still get stories turned down by some venues. When that happens, it quickly goes out to the next market, and so on, until it gets sold or put into a collection. By doing this, you tend not to focus on the rejection, but on getting it to the next person and making the sale. Back when rejections were sent by mail, I would save the printed form in a binder, and note when the magazine went out of business before I did. I finally stopped, because many of my stories were selling more often, and I preferred not to print out rejection emails. But it’s a great reminder when you’re down to look back at what someone didn’t want, which sold somewhere else.

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Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime. He's traveled to all 50 states, Mexico, Canada, and through Europe.