Overcoming Blinking Cursor Syndrome

By Lois Winston

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I’ve heard some people state that there’s no such thing as writer’s block, that it’s all in your head, and you just need to snap out of it. Place your butt in your chair, your fingers on the keyboard, and just start typing!

I beg to differ. If something is keeping the words from flowing, it doesn’t matter if that something is physical, emotional, or mental. It exists. Anyone who claims otherwise has either been lucky enough not to experience writer’s block yet or is lying—to herself and/or to others. When life happens, it often impedes the muse, and every author at some point will find herself staring at a blinking cursor.

However, there are ways to overcome Blinking Cursor Syndrome, and they don’t involve purchasing additional software or downloading another social media app. My writing mantra has always been “Truth is Stranger than Fiction.” Many plots and characters in my books have been influenced by what’s going on in the world and how those events impact ordinary people.

The next time you find yourself suffering from Blinking Cursor Syndrome, try one or more of these tips:

Watch and read the news.

Too many people I know don’t regularly read, watch, or listen to the news. Big mistake, especially for writers. On any given night, a half-hour of world or local news will provide massive fodder for plots and characters.

From the time I began writing thirty years ago, I’ve kept a binder of interesting articles I’ve come across, clipping them from newspapers and news magazines or downloading them from the internet. Whenever I’m stuck for an idea, I pull out that binder and read through some of the articles in search of a nugget of inspiration. Even though I write mysteries, not all these articles are about criminal activity. My binder includes human interest stories, editorials, letters to Dear Abby, and even ads for odd mail-order products. Something will inevitably get my creative juices flowing.

Employ the fine art of eavesdropping.

I’m also a diehard eavesdropper. Instead of burying my nose in my phone, whether I’m standing on a supermarket line, in the theater awaiting the start of a movie, in a doctor’s waiting room, or even in a stall in the ladies’ room, I’m listen to conversations going on around me, especially phone conversations, which amazingly, are often on speaker in very public places. If I hear anything interesting (and I usually do), I’ll jot down some notes when I get into my car.

Be observant.

Stick your phone in your pocket and focus on the people you encounter as you go about your day. What are they doing? How do they react to and interact with others? Are they unique in the way they dress or look? Do they have any quirks? You won’t always come across someone worth remembering, but often, you will. Again, make notes for future reference.

In A Stitch to Die For, the fifth book in my Anastasia Pollack Crafting Mystery Series, a murder occurs in the home across the street from Anastasia. Over the course of the series, the house is demolished and a McMansion built in its place. When I was mulling over ideas for the plot of Seams Like the Perfect Crime, the recently released fourteenth book in the series, I knew it was time for new neighbors to move into the McMansion. But who should they be?

I’ve had some very strange neighbors throughout my life, but the strangest were a couple who lived across the street from us twenty-five years ago. However, even though truth is often stranger than fiction, and my humorous cozy mystery series is populated with quite a few quirky characters, including my sleuth’s communist mother-in-law and a Shakespeare-quoting parrot, I wondered if readers would buy into a fictional version of my former neighbors. 

Barefoot and shirtless, the husband would spend hours mowing his dirt-packed, weed-infested front lawn. Except for rain or snow, every day throughout the year, he’d run the mower back and forth across the same postage stamp-sized patch until the mower ran out of gas. He’d then sit on the top step of his porch and guzzle beer until he either passed out or fell asleep, lying on his back with his massive beer belly protruding skyward.

His wife was odd in her own way. One day, I witnessed a sidewalk brawl between her and a woman she accused of having an affair with her weed-mowing, beer-guzzling husband.

To get a feel for how readers would react to characters based on this couple, I told my newsletter subscribers about them and asked if I should use them as inspiration for characters in my next book. The overwhelming consensus of those who responded was to go for it. I did, and I’m thrilled to report that so far, reviews are quite positive.

Along with the above three tips I’ve used to help me deal with Blinking Cursor Syndrome, here are a few others I find helpful:

Join a critique group or find a critique partner.

It always helps to have another writer or writers with whom to brainstorm and bounce around ideas. Let’s face it, sometimes we’re just too invested in our work to be objective. A good critique partner will bring a fresh set of eyes to your work and help you find a way out of that corner you’ve written yourself into.

Clear your overactive imagination. 

Sometimes our brains are so full of fragments of ideas that we find it difficult to narrow down the possibilities. If we choose A, will we regret not choosing B? What about C? Or D? When that happens, our imagination can work against us, paralyzing us with the fear of making the wrong choice. Try meditating. Or take a walk in the woods. Or a long, hot shower or bath. Wake up half an hour early to focus on one character or one plot point, ignoring everything else. Your brain is like your desk. If it’s too cluttered, you’ll never find what you need.

Give yourself permission not to write.

Some authors feel that the moment they finish a book, they need to start the next one. However, humans aren’t perpetual motion machines. If we want to nurture our creativity, we need to care for our bodies and minds, allowing them to rejuvenate periodically. Too often, we sabotage ourselves by believing we can never stop working. This is counterproductive, inevitably stifling our creativity.

When you begin to feel yourself succumbing to this way of thinking, walk away from the keyboard and screen. Take the day off. Or several days. Read a book for pleasure. Spend time on a hobby you’ve ignored for too long. Work in your garden. Do some volunteer work. Go shopping or out to lunch with friends. Take a short vacation or a staycation. Most importantly, step out of your writer’s cave. Give your brain and body a much-needed break. That blinking cursor is telling you that you need one.

Learn to say no.

Forgive me if this comes across as sounding sexist, but in my experience, this is a problem that affects women more than men. We have a hard time saying no, no matter what’s asked of us or by whom. Is it insecurity? A need to please? Or because we’ve been conditioned to believe we’re capable of accomplishing anything? After all, I am woman. Hear me roar! No matter the reason, from my own experiences and those of many of my friends, this inability to say no results in juggling too much, which creates an overabundance of stress and leaves less time for writing. Then, when we do find time to write, we pressure ourselves to get that self-imposed daily word count down, which creates even more stress. And thanks to all that stress, the words refuse to come.

The solution is as simple as not being so accommodating. Most people will always zero in on the one person they know they can wheedle, cajole, sweet-talk, or arm-twist into heading this committee or taking on that project, especially since most of these people believe, as writers, we don’t have “real” jobs (Which is a topic for another article). Resolve to grow a backbone, put your foot down, and say no now and then. You’ll find that when you free up writing time, your cursor will no longer blink you into a hypnotic trance.

Set a challenge for yourself.

Step away from trying to figure out whatever plot or character issue is causing Blinking Cursor Syndrome. Instead, find a recent news or human-interest story. Then, open a fresh document on your laptop or grab a pad and pen. 

After reading the article, allow yourself three to five minutes to put a “what if” spin to the article by answering each of the following questions:

1. Who is the protagonist?

2. Who is the antagonist?

3. Who are the secondary characters?

4. Where does the story take place?

5. What are the characters’ goals?

6. What are the characters’ motivations?

7. What are the characters’ conflicts?

8.What’s the basic plot?

9. What are the three major turning points of the plot?

10. What’s the black moment?

11. What’s the resolution?

When you’ve finished, study your answers. Chances are, your brain has subconsciously focused on the problem you put aside, and somewhere within the answers to those questions, is the solution to your blinking cursor. If not, you’ve got a head start on a new book. And that’s never a bad thing!

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. A Crafty Collage of Crime, the twelfth book in her series, was the recipient of the 2024 Killer Nashville Silver Falchion Award for Best Comedy. Learn more about Lois and her books at www.loiswinston.com. Sign up for her newsletter to receive an Anastasia Pollack Crafting Mini-Mystery.

Between Pen and Paper: Flaneuring Through a Writer’s Mind – Maintaining Resolutions

By Andi Kopek

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Today, as we flaneur through a writer’s mind, we stumble into the dark corners of failed New

Year’s resolutions.

It’s February. Early February as I write these words, and mid-February or later as you read them. (This column, as part of Killer Nashville Magazine, will most likely reach you on Tuesday, February 18, 2025.) By now, the excitement of New Year's resolutions has faded, often replaced by the bitterness of broken promises. The January miracle didn’t happen. Gyms are half-empty again. I can already see buds forming on the tree branches, whispering, "Spring is coming."

Soon, it’ll be time for Spring Resolutions, so let’s talk about what actually makes a resolution successful—so that we might avoid Spring’s “inevitable” disappointment.

Writers & Resolutions: Why Do We Struggle?

Writers, of course, are no strangers to resolutions. Many of us eagerly declare our goals at the start of the year: "I will write more!" And yet, despite believing we were born to write, despite feeling it is our calling, our destiny, we fall into the same trap as everyone else—abandoning our resolution by February.

But what about our characters? Have you ever considered that they might also set New Year’s resolutions—maybe even without us realizing it?

Ask your serial killer protagonist about his resolution. Perhaps he wants to increase his yearly quota by 10%.

What about your vampire? Maybe she has vowed to feed only on eco-friendly, organic- conscious individuals with well-maintained work-life balance this year.

And your poltergeist ghost? Maybe it's decided to put some beat on an erratic flickering of lights and slamming cabinet doors and sync them perfectly with Bob Marley’s greatest hits.

Yes, indeed—most of us fail to achieve our New Year’s resolutions. And, probably, so do our characters.

Why Do Resolutions Fail?

First, based on the Behavior Change theory, our goals are not, most likely, SMART - Specific, Measurable, Achievable, Relevant, and Time-bound. What is important is that a successful New Year resolution needs to fulfill all of these criteria at once. In order to be in 9% of Americans who successfully keep their New Year’s resolution throughout the year, our set goal needs to meet ALL of these criteria. Not just one. Not just most. All. The resolution needs to be

Specific AND Measurable AND Achievable AND Relevant AND Time-bound. I would also add “I” to it for Individualized, making it a SMARTI goal. Only by meeting all these features simultaneously can we ensure our New Year’s resolution succeeds.

Writer’s SMARTI Goal

What that would mean for a writer? Here is an example. A typical writer’s resolution may look like this: “I want to write more this year.” This goal is vague, unmeasurable, and lacks structure. What does “more” even mean here: more than last year or more consistently? There’s no way to track progress, there is no deadline, and no plan to achieve it.

Let’s turn it into a SMARTI New Year’s resolution: "I will write 500 words every weekday for the next three months, using a writing tracker to measure progress, and completing a short story by April 31st.”

Why this is SMART?

✔ Specific – Instead of just "write more," it defines how much (500 words), how often (every weekday), and what kind (short story).

✔ Measurable – 500 words a day is a clear metric. A writing tracker will show progress.

✔ Achievable – 500 words a day is reasonable for most writers, unlike “write a novel in two weeks.”

✔ Relevant – This aligns with the writer’s goal of writing consistently and producing stories.

✔ Time-bound – The goal has a three-month deadline and an end product (short story by April 31st).

✔Individualized – this resolution will work for YOU but may not for someone else. So, YOU need to be sure that writing 500 words a day is achievable by YOU.

TIP - you need to be painfully honest with yourself, particularly regarding the achievable criteria. If you never had a week of writing every day 500 words it is unlikely you can keep it up for 12 weeks. Scale it down to a truly realistic number for YOU.

Our Characters’ SMARTI Goals

A serial killer poor New Year’s resolution: "I want to kill 10% more people this year.” Improved, SMARTI New Year’s resolution of a serial killer: "I will successfully eliminate 12 targets this year (one per month), focusing on high-profile yet low-risk victims. I will track progress through coded journal entries and refine my methods after each incident. By December 31st, I will have executed my most sophisticated kill yet, leaving behind no forensic evidence."

Breaking down the SMARTI Goal:

✔ Specific – Specifies how many (12), who (high-profile, low-risk), and how (refining methods).

✔ Measurable – One kill per month = clear, trackable progress.

✔ Achievable – A realistic pace for a professional in the industry (not over committing to an unmanageable spree).

✔ Relevant – Directly aligns with the killer’s long-term ambitions of perfecting their craft.

✔ Time-bound – Has a strict deadline (December 31st).

✔ Individualized – Tailored to the killer’s unique modus operandi.

Our vampire's resolution looks better: “to feed only on eco-friendly, organic-conscious folks with well-kept work-life balance this year” but still is not SMARTI. It’s vague: what even counts as "eco-friendly"? Are we talking vegan yoga instructors or just people who recycle? There is no measurement: How many organic-conscious victims per week?; no timeline, no tracking method, and no individualization.

Let’s turn it into a SMARTI goal: "I will exclusively feed on at least 3 ethically sourced, organic- conscious individuals per week, ensuring they meet my sustainability criteria (vegan diet only, who compost, and have a verified work-life balance). I will document it in my 'Vampire Ethical Consumption Ledger.' By the end of the year, I will reduce my carbon fang-print by 30%.” (A carbon fang-print: a measurement of vampire’s environmental impact based on their’s feeding habits and lifestyle choices).

Why this is a SMARTI goal:

✔ Specific – Defines who qualifies as a viable target and how often.

✔ Measurable – Blood consumption is tracked through the Vampire Ethical Consumption Ledger, and the carbon fang-print is quantifiable (30% reduction).

✔ Achievable – A realistic pace for a vampire looking to maintain both health and sustainability.

✔ Relevant – Aligns with the vampire’s dietary ethics and personal mission of sustainable feasting.

✔ Time-bound – weekly and yearly goals are set.

✔ Individualized – This is tailored to this vampire’s ethical lifestyle—other vampires might still prefer aristocratic blood or an all-you-can-tap buffet.

Is our poltergeist ghost’s New Year’s resolution “to put some beat on its chaotic activities, and flicker the lights or slam cabinet doors to Bob Marley’s tune” SMARTI?

Let’s check it out!

✔ Specific – No! “Put some beat to Bob Marley’s tune” is quite vague.

✔ Measurable – Nope! How can we determine that all of the flickering and slamming is actually in tune?

✔ Achievable – Probably! “Putting some beat” sounds rather simple to do.

✔ Relevant – Yes! It aligns with the poltergeist’s core purpose of supernatural disturbance.

✔ Time-bound – Not really! There’s no deadline for when this musical haunting should be mastered.

✔ Individualized – Yes! This is not a generic haunting strategy—it’s personalized to the ghost’s artistic ambitions and musical taste.

Let’s revise it to make it 100% SMARTI resolution:

"By June 30th, I will master flickering lights and slamming cabinet doors in perfect rhythm to ‘Three Little Birds’ beats and progressing to fully blown ‘No Woman, No Cry’ performed on all kitchen cabinetry doors and under cabinet lights. I will document my progress by scaring at least three paranormal investigators who will confirm the haunting's musical accuracy on their social media."

✔ Now it has a deadline (June 30th)

✔ Song choices are clear (starting point, progression plan)

✔ It’s measurable (ghost hunters’ reaction = proof of success)

✔ Structured approach (from basic beats to full reggae ghost orchestra)

Final Thought

If you're scared to commit to a New Year’s resolution, seek refuge in etymology. Resolution comes from the Latin root "resolutio", meaning "loosening, untying, or breaking down into simpler parts."

So, just loosen up a bit in 2025—starting now.

I know, that’s not a SMARTI goal.

But it is a FUN goal.

(And FUN is not an acronym. Just pure joy).

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Andi Kopek is a multidisciplinary artist based in Nashville, TN. With a background in medicine, molecular neuroscience, and behavioral change, he has recently devoted himself entirely to the creative arts. His debut poetry collection, Shmehara, has garnered accolades in both literary and independent film circles for its innovative storytelling.

When you’re in Nashville, you can join Andi at his monthly poetry workshop, participate in the Libri Prohibiti book club (both held monthly at the Spine bookstore, Smyrna, TN), or catch one of his live performances. When not engaging with the community, he's hard at work on his next creative project or preparing for his upcoming art-focused podcast, The Samovar(t) Lounge: Steeping Conversations with Creative Minds, where in a relaxed space, invited artists share tea and the never-told intricacies of their creative journeys.

FB: https://www.facebook.com/profile.php?id=100093119557533

IG: https://www.instagram.com/andi.kopek/

X: https://twitter.com/andikopekart

TT:   www.tiktok.com/@andi.kopek

Productivity

By Dale T Phillips

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“Writing a novel is like driving at night with your headlights on- you can only see a little of the road ahead, but you can make the whole journey that way.”

—E.L. Doctorow

You write a novel the way you’d eat an elephant—one small bite at a time.

Writing even one novel is a lot of damned hard work. Continuing to write them is little short of obsessive. But to be successful, you’ll have to keep doing it over and over. Unlike singers, however, you get to do different ones each time, not the same thing over and over. 

Every writer has a different way of doing the work. Two major types of writers are (with many of us doing one or the other, or both):

• Plotters, who carefully detail everything before writing, doing the outline, and setting the scene first.

• Pantsers, who write “by the seat of their pants,” just jumping in without a complete structure in advance. Dean Wesley Smith uses this method, which he calls “Writing into the Dark.” He has an advantage, though, in having done it several hundred times!

It’s good to keep files of ideas, titles, character sketches, and turn of phrases. When you need a new idea, scan these files for things that spark your imagination. I’ve got hundreds of potential titles in one file and ideas for new stories in another. I’ll never run out of things to write.

The best way to be productive is to write every day if you can. It builds the habit. Don’t wait for inspiration. If you can do that, it’s a wonderful way to be productive. On the other hand, I do it the “wrong” way (even though fellow writers compliment me on my productivity, which I find amusing). I have to be inspired by the ancient Greek concept of “The Muse,” which many say is not effective, because you won’t write as much. Lucky for me, I take The Muse seriously, and She often drops by to tell me what to write next. It sometimes messes me up because I shift projects at a moment’s notice. 

For too long, I was working on three different novels and not completing any of them. One was 75 percent done, another was 50 percent done, and the third was 25 percent done. Which all adds up to zero percent finished. There were some publishing strategy changes and various issues in the narratives which bogged me down. 

Then I finished one novel, but before I got to the other two, another novel sprang into being. I wrote most of that, and got stuck again when illness, depression, and Covid-19 hit in rapid succession. I was down and out for too long before I decided that writing would give me back my life. Indeed, it did, and I burst forth with a completed and published novel, a new story, and a finished draft of another novel. 

Write whenever you want or can: early morning, late at night, on lunch breaks, whenever. Find the time that works best for you. Short stretches or long marathon sessions, it doesn’t matter. Keep a notebook handy for ideas that come to you when you’re doing other things like driving, showering, or taking a walk (when many ideas turn up). 

If you have trouble, try the “Pomodoro Method” of sprints and movement. http://graemeshimmin.com/the-pomodoro-technique-for-writers/

NaNoWriMo is a fun method to put out a lot of work in just a few weeks. If you’re having trouble getting words down, think about giving it a try to kickstart your brain into fevered word production.

One good habit is to set aside your writing time as the primary task for the day. Writers procrastinate better than anyone else, and it’s so easy to get sidetracked that writing time can easily slip away. Write first, do all else later. Don’t do research in your writing time because it’s easy (and lots of fun) to fall down the rabbit hole. If you come to a passage that needs to be researched, just mark it as such and move on.

Doing the Math 

If you’re just starting out, you may produce at a slower rate. That’s okay, it will just take you longer. If you’re going to be a successful indie writer, you’ll need a fair amount of good work. Do you know how long on average it takes you do finish, edit, and publish each book? If not, start with an estimation of writing one book a year, 50-100,000 words. When you get more experienced, you’ll definitely want to increase this output, but it’s a good place to begin. At that pace, it will take you roughly five years to write five good books, which will (simply by that output) put you in the top 20% of all published writers. 

Have you got at least five good books in you, just as a start?

So, your first novel. Say 75,000 words, and you want it done in a year. That’s only 1500 words a week (a few hundred a day) and around 5 pages. Fifty weeks later, you’ve got 250-plus pages, and those 75,000 words. Congratulations! You’ve done more than many who set out to do this. It may not be the best yet, but you got it done.

Celebrate!

Then get to work on the second novel. You’ve practiced for a year, so maybe this one will go faster. Up your word count to 2500 words a week. Still quite doable. This means you’ll get this one done in just over six months. How about that? Almost half the time. You learned a lot more, and it’s probably better than book one.

Celebrate! 

Write the third book, slightly better pace. Finish. 

Celebrate! 

Two years total, three books under your belt.

Starting to get the hang of it? Hopefully. Rinse and repeat. 

If you need a million words to get really good, how many can you write in a year? A book a year is a decent pace, better than most, but for more success, you might want to step it up some. If you can put out 5,000 words a week, you can have 250,000 in a year, and a million words in only four years. 

One book a year might net you a few hundred dollars in income (or a few thousand), but you want more, you want volume. The more you write and publish, the more you’ll make. If you want to make 48,000 dollars a year, you’ll need 4,000 dollars a month, or roughly two thousand total sales at two dollars profit each, or 500 sales a week. One book will sell x number of copies, ten books will sell much more. So you want to get to ten good books published, as quickly as possible. That takes discipline and dedication. 

Figure out how much you make per hour, and scale up. If you make a penny per word, an hour of good writing at one thousand words nets you roughly ten dollars. That’s your scale. If you want to make $48,000 a year, you have to either write faster or get paid more. Daunting, yes. 

After six to ten books, you should be selling more of everything. Each new book adds to the total. The “Halo effect” means that other books of yours are bought because people discovered a first book, then went on to others. Especially if you have a series or connected books. 

In the old way of publishing, some authors could get by with one book a year. Today, you’ll likely have to be far more productive to make a decent income. It’s up to you to determine your level of success.

Dean Wesley Smith calls his copyright and production output The Magic Bakery.

Imagine that you have a storefront with all your items for sale within. If you have one book in one format, you have one product. Have you ever walked into a store and bought a single product? You likely won’t stay long. As a successful author, you want variety and choice, different price points, and for shoppers to come back again and again to buy more. A series can bring them back for more. Put your work out as an e-book, in print, as audio, and other formats, such as graphic novels. The other aspect of The Magic Bakery is that as an indie author, you can keep licensing pieces of each product, while keeping the original. Traditional publishers buy the whole product, which you cannot resell. Dean made thousands of dollars from one story, by licensing different pieces of it. Make your work into a virtual storefront, and fill it with tempting merchandise. 

It’s amusing to me that when I set up my display at book events (24 books currently, plus anthologies with others), people look at the output, and think I’m prolific, when I feel like a slacker who doesn’t do enough. I smile and say, “If you want it badly enough, you’ll work for it.” I sell more than most writers at these events, because of my sheer variety, and the different price points (with prices shown for each book, so browsers don’t have to ask). A few secrets of my success. I point out that someone can grab a book of short stories for little more than a cup of coffee or get a good novel for half the price of a hardcover in a bookstore. And because people love a bargain, I’ll give them a price break if they want to buy more than one book. By having so much available, with ebooks and audio of everything, I’ll offer them other free versions of the work when they purchase print (which costs me nothing). People will remember and come back in subsequent years to buy more. And every year they come back, there’s more to sell. 

Advantage, productivity.

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Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime. 

Timing is Your Time’s Best Friend: Calendar Management for the Soon-To-Be-Published Author

By Roger Johns and Kim Conrey

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If you’ve been through the book publication process, you know the demands of publication and promotion can be ferocious time eaters. If you’re a soon-to-be-published author, about to go through this process for the first time, the magnitude of these time demands can be difficult to anticipate. So, it’s important to know what this process will look like, ahead of time, so you can manage your time and your calendar more effectively. The last thing you want is for the joyous occasion of your book’s upcoming emergence into the world to be plagued by stress and anxiety because you’ve gotten stuck in the mire of constantly playing catchup, or because things aren’t happening at the pace you expected them to.

An important set of tactics to keep this from happening is to make it a priority to acquire advance knowledge of: (1) the demands the book production process will place upon you, (2) the opportunities publication will make available to you, (3) how to properly plan for what’s coming so you can stay ahead of the game, and (4) when you should begin the various tasks that contribute to your book’s success.

As with all complex endeavors that are not completely under your control, the schedules and demands of others will have to be considered and, to some extent, catered to. This means you will need to know who and what you will encounter on the road ahead, what their role is, and how they view your role in the process. Experience tells us that what you do, and when you do it—especially during the busy months preceding launch—can have an outsized impact on the success of your promotional efforts in the critical months immediately following publication. So, it pays to understand the timeframes during which certain undertakings need to be started, because when you begin can be as or more important than what you begin. In this context, timing is your time’s best friend.

Demands of the Book Production Process

If you have just signed your first contract to become a traditionally published author, you should expect your manuscript to undergo a fairly rigorous, multi-part editing process—a process in which you will play a significant part. Depending on your publisher, the condition of your manuscript, and your editor’s inclinations, this can include story edits, copy edits, and proofing edits. All of these must be done with care, and completed and returned on time. So, ask your publishing house editor what’s coming and how much time you’ll have to complete and return your responses. If your editor wants a lot of story edits, this can take quite a while to do properly because changes to one part of a manuscript often require changes to other parts. And, obviously, the longer your book, the longer all phases of the editing process can take. Knowing, ahead of time, what’s expected of you, will allow you to plan these tasks into your personal and professional life.

In addition to the editing process, you will need to provide input on cover images, gather blurbs from other authors, produce some of what’s known as front matter and back matter (i.e., dedication and acknowledgements), and provide an adequate headshot, and you may be asked to weigh in on (or craft entirely) the jacket/flap copy. All of these tasks can be loads of fun, but they all take time, and they all come with deadlines, so they need to be planned for. Missing an editing or production deadline is not a recipe for success in the publishing world. And starting late in the process of soliciting blurbs from other authors can leave you with less than you had hoped for, in terms of quality and quantity. Authors who agree to furnish a blurb will need a copy early enough to do a good job for you. This is especially true if you are self-publishing your book. Publishing houses have established timelines for prompting authors to solicit blurbs. If you’re self-publishing, you’ll need to initiate this process yourself.

If you have just made the decision to self-publish, you’ll need to plan other activities even further ahead, as well. The fantastic editor you’ve hired who took only weeks to get edits back before, may be playing catch up when your manuscript hits their inbox, and the same goes for your cover designer. A mantra for any author, especially the self-published author, is, everything takes longer than you think it will. If this is your first attempt at self-publishing, you may be shocked to find that it can take Ingram Book Company, the largest book wholesale distributor in the world, several weeks to load your book’s meta data onto Amazon and other retailers. So, if your goal was to get as many print preorders as possible, you’ll need to have your book ready to go months before your official publication date. Take it from droves of authors who’ve checked book retailer websites every morning for weeks looking for their book’s cover only to find the dreaded “No Image Available” icon. This can be heartbreaking for an author who was planning a huge preorder push, and there will be nothing you can do but wait for the data to load. No amount of begging customer service will help. You are one of thousands of authors waiting on the same thing. If eBook sales are your only goal, you will have more time, but if you do not have your eBook loaded in time for preorders to be delivered, Amazon can suspend you from selling an eBook on their site for a solid year. It is crucial to plan for the unexpected. Whatever you think your timeline is, double it at the very least.

And…while all this is going on—whichever way you choose to publish—you’ll need to do your part in the increasingly challenging process of book promotion. It’s tempting to think that, if you’ve signed with a traditional publisher, especially a big one, that all of that “promo stuff” will be taken care of by the sales and marketing and publicity folks at your publishing house. Sorry, unless you’re one of the biggest of the bigtime authors, things are unlikely to work out that way. Regardless of whether you’re about to be traditionally- or self-published, you’re going to have to do your part. And, unless you’re a celebrity author, with high brand recognition, “doing your part” means building demand for your book before it becomes available for purchase, by: (1) establishing a social media presence, (2) lining up appearances at bookstores, local author-oriented events, conferences, conventions, book clubs, and other venues, (3) developing or joining a blog or a podcast, (4) creating posts for blogs hosted by others, and (5) becoming involved in professional organizations dedicated to the type of book you’ve written. 

And…while all this is going on, you’ll need to be writing your next book.

Opportunities Publication Will Make Available to You

Being a published author is a big deal. It’s true that millions of books are published in this country every year, but it’s also true that hundreds of millions of people live here. By publishing a book you have accomplished an amazingly rare feat. And a fascinating one, as well. The reading public shows a strong interest in knowing about the writers of the books they read. Because of this, there are dozens of regularly scheduled (and undoubtedly thousands of individually arranged) events around the country, every year, at which authors and their readers gather for the purposes of getting to know each other and finding new authors to read. This means published authors will have opportunities to get in front of the reading public in ways that are generally unavailable to others—including appearances at conventions, conferences, bookstores, local author events, blogs, podcasts, libraries, and book clubs.

Availing yourself of these opportunities takes time, research, and determination and can require special knowledge. For instance, if you’re interested in lining up bookstore or local author event appearances on, or shortly after, your launch date, you’ll need to know how far in advance their schedule is booked, and approach them early enough to be considered for a spot. The most desirable venues often have crowded event calendars that are fully booked long into the future, so you’ll need to give them plenty of lead time. The same goes for blogs and podcasts hosted by others. And conferences, conventions, and book and literary fairs and festivals have specified registration periods that must be adhered to. And because not all venues will be receptive to your pitch, it’s possible you’ll need to over-develop your list of target opportunities, and make contact with enough of them early on to have a useful understanding of what’s going to work out and what’s not.

If you intend to create your own blog or podcast, you will need to start long before launch day, so you can establish your presence and build a readership or listenership. These activities can be difficult and time-consuming, and the more tech-challenged you are, the more difficult and time-consuming they become. However, there are lots of good books and web resources that can advise you on how to set these projects in motion.

Planning (to Stay Ahead of the Game), and Knowing When to Begin

It bears repeating that all of these tasks take time—sometimes lots of it. Many of them will need to be in process or fully in place well before launch day, so that a steady stream of promotional efforts is bearing fruit in the critical weeks and months immediately following publication. To make this work, it’s helpful to view your publication day as the midpoint on a timeline that begins the day you either sign your publication contract or decide to self-publish and continues for several months after your book becomes available.

The critical take-away is to develop a list of the obligations you will need to fulfill and the dates by which you will need to fulfill them, as well as a list of the opportunities you wish to pursue, along with the dates you’d like to avail yourself of them, and then place all of these on a timeline so you can literally see what the future will look like.

So you can have a clear understanding of when to begin each of the obligations and opportunities on your timeline, think of them in terms of lead time—the period between when you begin a process and when its purpose is achieved, and mark the start dates on your timeline as well. Then develop checklists for the specific tasks associated with each item on your calendar, indicating what needs to be done, by when, and by whom. This will allow you to measure your progress and to avoid getting blindsided by matters you should have or could have known about. In other words, give your book and your writing career every chance for success by creating a detailed map of the road ahead, so you can handle things like a pro.

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ROGER JOHNS is the author of Dark River Rising and River of Secrets, from St. Martin’s Press, as well as numerous short stories published by, among others, Saturday Evening Post, Alfred Hitchcock’s Mystery Magazine, Mystery Weekly Magazine, and Black Beacon Books. He is the 2018 Georgia Author of the Year for mystery, and a two-time finalist for the Killer Nashville Silver Falchion Award. Since 2016, Roger has made over 140 live appearances across the country, at conferences, conventions, bookstores, libraries, book clubs, corporate events, writing clubs, continuing education classes and other writing-oriented venues, as well as on podcasts, web radio, and broadcast radio. He has also made, and continues to make, frequent invited presentations on writing and career management for new authors, and his articles and essays on these topics have appeared in, among other publications, Southern Writers Magazine, Career Authors, and Southern Literary Review. 

KIM CONREY is the Georgia Author of the Year recipient in the romance category for Stealing Ares, traditionally published by Black Rose Writing and Losing Ares, the follow up. Her urban fantasy Nicholas Eternal was published in June 2023, and her memoir You’re Not a Murderer: You Just Have Harm OCD, which she co-wrote with her adult child, was released in October of 2023. Her work has also been published by numerous magazines and literary journals and received awards. She serves as VP of Operations for the Atlanta Writers Club and podcasts about writing with the Wild Women Who Write. She gives book marketing talks and speaks on various topics relating to writing at local and regional writing conferences and literary festivals.

TOGETHER, Kim and Roger co-author “If You Only Have An Hour: Time-Saving Tips & Tricks For Managing Your Writing Career” the quarterly advice column in "Page Turner", the magazine of the Georgia Writers Museum and the Atlanta Writers Club.