Set to Sell: How to Effectively Market Your Finished Manuscript to Agents and Publishers

By Aimee Hardy

---

So, you’ve written your story. You’ve gotten feedback and edited draft after draft. Finally, your manuscript shines. You’ve been sending it out to agents and publishers (and may have gotten a few requests), but you still haven’t found success. You start to wonder if your story is any good or if your writing isn’t good enough, but all of your feedback has told you that your story works. What could be happening? 

As an editor, the majority of manuscripts I receive are well-written and interesting, but their pitches often don’t do their stories justice. To move your work from the slush pile to the must-read pile, there are a few small things you can do in your pitch that will pay off exponentially. 

Important Details

When you pitch your work to agents, be sure to give them important details about your novel, including genre, word count, and comp titles. Acceptable word counts vary by genre, but a common sweet spot is between 80,000 and 100,000 words for general fiction. Look up specifics for your genre to make sure your manuscript fits with the standard conventions. 

Comp titles are also helpful for the publisher or agent to clearly understand the concept of your work. You can use popular books, movies, or even TV series, just make sure your comps are current and reflect today’s reader. For example, if you’ve written a dark coming of age thriller set after the apocalypse, you could describe your work as the Gillian Flynn version of The Last of Us meets Stranger Things. The agent or publisher will understand common themes (such as coming of age, power, friendship, and courage) but can expect a darker twist. 

Give or take a little more 

Once you’ve finished your manuscript, you’ll want to create a 1–2 sentence logline for your pitch. Your logline gives all the information needed for your book so the agent or publisher can identify the main character, the conflict, and the stakes. Who is your character, what is their big problem or conflict, and what happens if they don’t succeed? 

Some writers fear that they will give away too much plot or that the agent or publisher won’t read it if they know all the details at once, but the reality is, you need to have a clear understanding of your work to be able to sell it later (more on that in the next point). Here are some quick examples of short but effective taglines: 

• A young FBI cadet must confide in a manipulative convicted killer to receive his help on catching another serial killer who skins his victims. (Silence of the Lambs)

• A family heads to an isolated hotel for the winter where a sinister presence influences the father into violence, while his psychic son sees horrific forebodings from both past and future. (The Shining)

Try writing a few for your work and see which one works the best. 

Place it on the shelf

Along with knowing comp titles, understanding the market for your genre is often one of the best ways to sell your work. Agents and publishers want to know that you understand the market, the conventions of your specific genre, and the clear vision you have for your work. 

Not only does it show that you’ve done your homework, it shows that you can sell your work within the current market, which is a much-needed skill when it comes to publication. Although writing a novel is hard, a lot more work goes into book promotion. Once a book is accepted for publication, it will typically have a release date that’s 1–2 years away. Publishers need time to plan marketing, distribution, awards, etc. that might work best for your book, so comp titles and market knowledge are essential for planning a successful launch. If you already have a vision for your work, publishers are often able to use similar campaigns or networking strategies to your comp titles. 

Pinpoint your readers 

Another effective way to sell your story is to have a good understanding of your readers. You should know why your story is important and why readers would buy your book. Look at the demographics of your comp titles, including age, sex, occupation, interests/hobbies, etc. If you have a strong selling point with an eager audience, it helps agents and publishers see the incentive of releasing your book. 

Identifying your audience also helps publishers see how they can effectively market your book. They might consider partnerships or nonprofit campaigns that will connect you with your ideal reader. The more concise you are about your audience and how to reach them, the more likely a publisher will be to release your work. 

Leverage your communities

We’ve all heard that it takes a village, but networking is essential to your book’s success. You might need to include the organizations and networks that you’re a part of so you can leverage existing relationships. This also gives your publisher to see any connections that you may have missed when it comes to marketing your book. 

Although writers often don’t want to consider social media as important to their work, it can be an important part of getting your work to a wider audience. Focus on genuine connections with friends and followers and don’t be afraid to partner up with other writers and creatives to make meaningful relationships in the larger community. 

Do your research

You may also consider doing a bit of research. Watch interviews and read wish lists for agents and publishers. Reference their preferences to let them know that they are really important to you and aren’t just on an endless list of contacts you’re mindlessly submitting to. Personal connections let the agent or publisher know that you’re a real person who truly cares about your work and the place you're submitting it. 

You may also research market trends, including current events, changes in genre trends, and new reader data. Understanding the market shows that you’re invested in the success of your novel and that you can see an opportunity for your work in the future. This creates a sense of urgency for the agent or publisher and increases the likelihood of getting new eyes on your work. 

Invest in YOU! 

The most important part of pitching your book is the time and effort you give to the success of your book. You’ve worked so hard on your novel that you don’t want to sell yourself short or waste your time with strategies that don’t work. Remember, you are the only one who can write your story, but you are also the only one who can have the vision and the drive to make it a success. 

---

Aimee Hardy is a writer in Birmingham, Alabama. Aimee is the author of Pocket Full of Teeth (2024) and has various short stories published with Running Wild Press, Stonecoast Review, and other literary collections. She received a Pushcart nomination in 2019 for her short story "Paper" and is dedicated to telling stories in unique ways. Aimee is married with two kids and loves to get lost in nature or disappear into a good book with a warm cup of tea.

Character as a Haunted House

By Aimee Hardy

---

Establishing engaging and relatable characters is one of the most important parts of storytelling. Characters should have compelling backstories, relatable flaws, and fulfilling character arcs, but one of the best tools that I’ve learned about creating characters is to think of them like a haunted house. 

Each house has a facade that everyone sees. This is usually the most complimentary view of the house. Passersby can admire the paint, the sweeping porch, and the manicured lawn. Everything is usually neat and tidy, and all its secrets are safely locked away inside. Even haunted houses look best from the outside. 

Similarly, everyone sees certain aspects of a character. This is the image they present to society. It’s the suit jacket worn for status, the combat boots worn for protection, the high heels worn for seduction. It’s the gruff voice to establish dominance or the motherly coo to show nurturing, the helping hand they give when on the train or the kind words said at the gas station. These are the outward images that we must establish from the very beginning because they show how the character would like to be seen from the outside. 

Friends are allowed access inside the house, however. Acquaintances are invited in and can see the common rooms. Those rooms are still cultivated, yet they are a little more intimate. As acquaintances become friends or loved ones, they are invited further inside the house. They see the dishes that have been piled in the sink, the laundry that is overflowing, or the tub that is in need of a good scrub. In a haunted house, we can see the evidence of ghosts. We can hear strange footsteps, feel cold spots, and see apparitions, but we can’t quite determine what is haunting the house. 

Just as with houses, our characters will reveal more intimate details about themselves (and their own ghosts) as they make bonds with other characters and as we (the reader) get to know them in the story. We can see that they are kind by the way they treat their loved ones but that it hurts when no one says thank you. We can see that they are jealous of an adversary, but we can also see that it’s because they were never given the same opportunities to be great. We can see that they are smart but that they are terrified of losing their top spot. They become nuanced–both kind and resentful, jealous and righteous, smart and insecure. 

Then, there are rooms in this haunted house that are so scary that the main character would not dare to enter. These rooms contain the worst secrets that will not leave us alone, and with characters, these rooms contain their deepest fears. The kind and resentful mother might fear that she isn’t worthy of being loved. The jealous and righteous bully might be afraid of being weak or controlled by others. The smart but insecure scientist might fear they are useless. The main character is haunted by these fears and can’t move on until they confront their ghosts. 

So, when I write stories, I always ask what is haunting my main character. If they are worried that they have no identity, maybe they fill their “rooms” with collections. They might appear to know a lot of things in their search for their identity and might even adopt different identities as they interact with different characters. On the outside, they might overcompensate by wearing elaborate costumes or may even be so insecure that they only wear black. However you design your character, keep in mind that their house is haunted, and that in the end, their ghosts will have to come out. 

---

Aimee Hardy is a writer and editor in Birmingham, AL. She is the author of Pocket Full of Teeth (September 2024 Running Wild Press). She has been published in Stonecoast Review, Running Wild Press’ Short Story Anthology, Havik2020, Bluntly Lit Mag, Adelaide Literary Magazine, and Lost Pilots Lit and was nominated for the Pushcart Prize in 2020. She has a B.A. and M.A. in English from National University. When she’s not writing or editing, she enjoys going on hikes with her husband and two kids or curling up with a good book and a hot cup of tea. For more of Aimee’s work, please visit www.aimeehardy.com.