Clay Stafford talks with Heather Graham on “The Business of Writing”
Heather Graham interviewed by Clay Stafford
Author Heather Graham is incredible in many ways: her prolific and stellar writing style and habits, her support and encouragement of other authors, and her inspiration and support of many beyond the writing field. I know of few authors who view writing and attention to their readers, as does Heather Graham. It was a pleasure catching up with Heather when she was in New York City during one of her busy tour schedules. Since she is so prolific, I thought I’d ask her about business, a subject that many writers view through a fog. “So, Heather, let’s jump right in and ask, what’s the biggest financial mistake you see new writers making early in their careers, and how can they avoid that?”
“I am horrible with finances, so I don't know if I'm the one to ask.”
I laugh aloud. “Okay, with that build-up, you crack me up. Can you speak from experience, then?”
“People come at writing from so many different venues. Some are keeping day jobs and writing on the side. They have their day job, so they don't have to worry about finances too much. And, of course, publishing is ever-changing. But always ensure you have your next project ready to go, and then don't be as bad with money as I am. I don't know what to say because you never know. Do you want to go traditional? Are you going to get a multi-book contract? Are they buying a one-off project? Are you collaborating with Amazon? It depends so much on what you're doing. One of the main things you must learn—that I'm still working on—is that when you're on contract, you'll get so much and then so much later on publication. And then the problem is, of course, it's never guaranteed income. You have to learn to watch the future more than anything else.”
“There are writers I speak with who have things they want to write, but frankly, we know that some of those are not commercial. How do you balance your creative freedom with what the market wants?”
“That's one thing I tell people to be careful about. If you are putting up on Amazon, you can be fast. You can catch the trend. But if you're writing for one of the traditional publishers or a small press, it's usually going to be a year before your work comes out. You want to be careful about writing to trends because that trend could be gone by the time something comes out. My thought is, if it's something you love, do it. Otherwise, be careful. You always have to write what you love. What makes you happy, too, because your excitement comes out on the page.”
“What are some of the common pitfalls that you might see that writers don't think about and should have been aware of, even with representation—things that could lead to mistakes?”
“First of all, you need to do your homework. Doing your research for beginning writers is one of the most important things you can do. Find out what agents enjoy what you're doing. Find out what houses are buying what you're doing. I think that's one of the best things. Somebody just spoke at World Fantasy who is an editor, but her husband is an agent. He has out there that he does not handle young adult, and he'll get a million young adult things anyway. The most important thing, I think, is to be savvy about what's going on. I didn't know any agents or editors when I started, but I can't recommend groups and conventions enough because you meet others. You're always going to hear more stories. You're going to hear what's happened. You're going to be introduced to editors and agents, and you're going to hear from friends, ‘Oh, my gosh, yes, that's exactly what they're looking for.’ Because I have covered my bases, I belong to HWA, MWA, International Thrillers, and RWA, and I have never met such a nice group of people. It's like nine-hundred-and-ninety-nine out of a thousand are great, and everybody shares. The good majority are supportive.”
“Because time is finite and money is finite, for a beginning author, where should authors focus their promotional and marketing strategies? And where should they not because they should be writing instead of doing that?”
“I'll tell you something I'm not very good at, but I have learned that TikTok and BookTok are some of the biggest ways you can do things now. Social media is free. When you're on a budget, using social media is great. I have been traditionally published for a long time, and they have publicity departments and marketing departments. More so today, even in the traditional houses, they want you to do a lot of your own promotions. I think for many of us, it is hard because the concentration is more on what I'm writing. It's a good thing to try to get out there and learn. And I am still working on this: learning how to be good on social media.”
“And technology changes.”
“Yes. Constantly.”
“New opportunities open up.”
“Yeah, that's just it. You have to be ready for change.”
“What are some red flags to look out for when you're getting an agent or signing a contract with a publisher?”
“Again, I've been lucky. I didn't start out with an agent and really had no idea what I was doing, but I sold a short horror story to Twilight Zone, and then Dell opened a category line, and I sold to Dell. But they were contemporary, and I had always wanted to write historical novels, and I had a couple in a drawer. I always remember when I sold because I stopped working with my third child and had my first contract with my fourth child. There’s just that year and a half, or whatever was in there, but when I had the historicals, and nobody wanted to see them, there was a woman in the romance community who had a magazine called Romantic Times, and she came to Florida with one of her early magazines. It had an ad that said Liza Dawson at Pinnacle Books was looking for historical novels, and I'm like, ‘Let me try. Let me try, please.’ They did buy the historical, but at the time, everybody was very proprietary about names, so Shannon Drake came into it. I was doing historicals under Shannon Drake, but the vampire series wound up coming under that name, too. It just depends on what you're doing. There are two lines of thought. One is that you need to brand yourself. You need to be mystery, paranormal mystery, sci-fi. You need to brand yourself as something. That’s one idea that can be very good, but I also loved reading everything. There are many, many different things that I have always wanted to write. I have been lucky; I have done it. Whether it was a smart thing or not, I don't know. I can very gratefully say that I have kept a career, and I have been able to do a lot of the things I've wanted to do.”
“When the boilerplate comes, it says they want all rights for everything. What rights should a writer retain?”
“When this whole thing happened where I was selling to a second company, that's when I got an agent. And again, we're looking at the same thing. Study what the agents are handling, what they're doing, and who they have. When we’ve done negotiations, I've usually been asked to leave because I am not a good negotiator. You need to listen to your agent and the agent's advice. Now the agent, a lot of the time is going to know, ‘No, no, no, we have to keep the film rights. They never do anything with them,’ or ‘No, let them have them because they just might use it.’ An agent is going to know these things better because they do it on a daily basis. And then the other thing is, your agent gets you paid. Instead of you having to use your editorial time talking to somebody saying like, ‘Could you please send that check?’ the agent will do that for you.”
“Let's go back a minute. You talked about social media. What kind of mistakes do you see writers making on social media? I can think of a few, but what are your thoughts?”
“I'll tell you what gets me, and this is purely as a reader, and I will be a reader till the day I die. I love books. I want people to read, too. As a reader, though, when I'm on social media, don't, don't, don't put out there, ‘Oh, you've got to read…’ or ‘This is the best book ever,’ because to me that means no. It's going to be my decision as a reader whether it's the best book ever. Just say, ‘I hope you'll enjoy this,’ or ‘This is about…’ or ‘I'm very excited about…’ or whatever. You don't want to say, ‘Gee! This may be pure crap, but buy it anyway.’ You can tell people what something is about, why you're excited about it, and you hope they'll enjoy it. But this is more my opinion as a reader than as a writer. Don't tell me, ‘It's the best thing ever. You're going to love it.’ Let me make that decision.”
“You talked about conferences and networking. What are some common mistakes that writers make when it comes to their professional development? Where are they lacking? What do you see value in?”
“Again, I think conferences and conventions are some of the most important things you can do. It helps if you want to volunteer and help get people going. That way, you meet more people, and you can interact more with those running the conferences, who have probably been around for a while and have some good advice. One of the worst things you can do is spend a lot of time whining or complaining about things that can't be helped. Things do happen sometimes. Books don't arrive, or the seller didn't come through. Don't make life miserable for other people. I'm not saying you shouldn't fix something if you can, but sometimes things can't be fixed, and then you have to let it go. And there are different types of conventions. You have Thriller Writers, Bouchercon, Killer Nashville. You have the Bram Stoker Awards, which are relatively big. We have something down in Florida called Sleuthfest. I love Sleuthfest, and it's very easy. It's good to get involved. It's an investment in your future. I know I was looking for money to pay the Chinese restaurant when I first started out, so sometimes you just don't have it when you're beginning your career. And that's why you try to do the things that are closest to you. Just become involved with a group that maybe meets at a library. Anything like that. There are online groups these days. The very best perk we get out of it is our communities.”
“What advice would you give people? Maybe, ‘I wish I had known this when I started out…’”
“I wish I had known what an amazing community the writing community was and to get involved, and therefore, I would have learned so many things I didn't know. I have two lines of advice. One, sit down and do it. Be dedicated to yourself. Be dedicated to your craft. And then, get involved. Find like-minded people because they will be wonderfully helpful and encouraging.”
Clay Stafford is a bestselling writer, filmmaker, and founder of Killer Nashville International Writers’ Conference. https://claystafford.com/
Heather Graham is the NYT and USA Today bestselling author of over two hundred novels, including suspense, paranormal, historical, and mainstream Christmas fare. She is also the CEO of Slush Pile Productions, a recording company and production house for various charity events. Look her up at https://www.theoriginalheathergraham.com/.
