KN Magazine: Articles
The Writer’s Playbook: A Lesson in Spray Hitting
Former pro sports exec turned writer shares a lesson from baseball legend Al Avila about the value of specificity—on the field and in your writing career. Discover how the concept of spray hitting applies to asking targeted questions, networking at writer’s conferences, and building meaningful professional connections.
By Steven Harms
One of the benefits of my previous career in professional sports was the opportunity to form relationships with the people on the “sports side” of the teams where I was employed. I learned, many times by osmosis, the workings of the game from the professional’s point of view.
Case in point, Al Avila was the Assistant General Manager of the Detroit Tigers during my time working for the team. He became a good friend, and besides his genuine warmth and sociable nature, his deep knowledge of the game was something to heed. If you asked him a baseball question, he was great in explaining the answer.
I once asked Al to join me for breakfast as a special treat for a long-time corporate sponsor of the team, owned by two brothers who were rabid Tigers fans. We met them at a nice local establishment just to talk baseball. For me it was an awesome way to entertain a customer and for Al, well I’m sure it wasn’t something he loved to do, but he agreed to help me out. As the meal wore on, he was answering questions and providing his opinion on a variety of baseball topics. Finally, towards the end, he flipped the script and asked the brothers a question. He posed, “Do you know why right-handed batters are better spray hitters than left-handed ones?”
All three of us had no clue. Al proceeded to explain that it’s in the basics of the game. To score as many runs as possible, batters advance runners from first base to home plate, as everyone knows. Runners are moving from right to left in the second two legs of the process – first to second, second to third. It’s a one-way street, and you can’t go backwards. When players are on second and third base, they are scoring opportunities for the offense. When a ball is hit to the right side of the playing field, it helps advance the runner more so than if a ball is put in play on the left side of the field. For example, if a runner is on second base and the batter hits a fly ball to right field, the odds are high that the runner can advance to third base and potentially onto home plate. The right fielder must make their throw from a much longer distance than a leftfielder would have to in the same situation. Consequently, a fly ball hit to left field almost ensures that the runner on second base is not going to be able to advance, at least not all the way to home plate, because the throw is much shorter, giving the advantage to the defense.
With that as the backdrop, left-handed batters learn early on to pull their hits to the right side of the field to advance a runner, which is a more natural swing anyway. Conversely, right-handed batters must develop the skill to hit to the opposite field (right field) to increase the percentage of advancing runners. That’s called spray hitting, or the elevated ability to hit a baseball to the opposite field of your batting position. Due to the simple science on how to advance runners on base, lefties learn to pull while righties learn to spray. The ability to spray hit with some amount of success makes a player a valuable commodity because that individual has a talent to produce runs and win games.
Al’s insight concerning spray hitting crystallizes the value of seeking out information from people that have successful experience and a deep understanding of the topic at hand. Most everyone I’ve networked with or leaned into for advice and guidance on author-related subjects has displayed a willingness to share their learned knowledge. That mutual desire to assist fellow authors is at the core of the annual Killer Nashville Conference, and similar ones around the country. However, I think the secret sauce of my comparison to how Al Avila gave a “lesson” in spray hitting to seeking out advice from our gracious author community lies in the context of it being based on a singular detailed topic.
Follow me here. Al was pointedly specific on one aspect of hitting. The benefit of a spray hit is uniquely applicable to a situational moment in the game of baseball. If there are runners at second and/or third base, a spray hit from a right-handed batter (the ball is hit to right field instead of that batter pulling the hit to left field) greatly enhances the odds of success in scoring runs from those base runners. But if there aren’t players on second or third base, a right-handed batter putting a ball into play to right field may allow them to reach first base, but a base hit to any field – left, center, or right – will achieve the same result. And, as I’ve witnessed a few times when no one is on base and the ball is hit to right field, the batter can still be thrown out at first base from the right fielder, but that would be impossible if the ball was hit to center or left field.
Bringing all this home (no pun intended), as authors we are well served to seek out advice and counsel from those that have the answers on specific topics. Key word being ‘specific.’ A few examples would be:
NOT SO GOOD: Do you have any suggestions on querying agents?
GOOD: I’m also a writer of cozy mysteries and seeking an agent. How did you land yours and can you steer me to a few agencies or agents that specialize in cozy mystery authors?
NOT SO GOOD: How do you use social media to market your books?
GOOD: Can you share with me your successful strategies for marketing your books across social media, and specifically with TikTok and Instagram?
NOT SO GOOD: Your John Doe thriller series has been hugely successful. How did you do it?
GOOD: I’ve decided to turn my first book, Jane Doe thriller, into a series. With the achievements you’ve had with your John Doe series, would you mind sharing with me the roadmap you took to make your second book a success, and what efforts you undertook that didn’t work?
Many times, it’s the initial question that will either open the floodgates of fantastic usable information or go the other way and all you’ll receive is a general reply containing information you either already knew or can find through every search engine on the internet. I must add that my career in selling pro sports sponsorships taught me to ask explicit questions concerning specific topics that would lead to the information I was seeking to put myself in the best possible position for success in landing them as a client. The takeaway here is that specific targeted questions provide intelligence-filled answers.
A final related note is to never underestimate the value of face-to-face interaction. Those conversations always bear the greatest fruit. My two previous clients, who one day had a private breakfast with Al Avila, can attest to the power of in-person connections. With that, next time you’re at a writer’s conference be sure to network, engage, and ask the right kind of questions of those willing to give you advice.
And now you’ve got a question to throw their way as well. Hint…Who’s better at spray hitting and why?
Setting Goals
Goal-setting is a crucial part of a writer’s journey—one that ensures progress, focus, and alignment with purpose. This article shares key strategies for writers to set goals that reflect their values, keep them accountable, and help them thrive both creatively and professionally.
As a new year unfolds, many of us may sense the need to set objectives for our writing, regardless of whether we’re novices or experienced. There’s also a business aspect to our writing careers, which requires us to focus on how we present ourselves. To achieve this, we may need to polish our editing skills, improve our social media presence, attend conferences to network, and stay updated on the latest market trends.
We can inspire and uplift our readers through writing, providing them hope, guidance, and encouragement. However, doing this requires more than talent and passion. We need a clear understanding of where we’re going and a well-defined plan. This includes identifying our target audience, developing a marketable brand, building a platform, and engaging with our readers through various channels. We should be willing to continually grow and improve our craft, seeking feedback and guidance and staying current with the latest trends and techniques in the industry. With dedication and perseverance, we can achieve great success as writers and positively impact our readers.
Setting goals is a crucial aspect of our journey as authors. It helps us to stay focused and keeps us motivated and accountable for our progress. By aligning our objectives with our values, we can ensure our efforts are directed toward what matters. To help us, here are tips to keep in mind while creating goals that are in line with our values:
Seek guidance: Starting with a strong foundation is essential. Whether seeking clarity on a specific goal or looking for general direction in life, mentors can be a powerful tool for gaining insight and inspiration. Before starting anything new, it’s wise to seek guidance from those with more experience and ask for help from them to lead us forward.
Establish a clear vision: Clearly define what we want to achieve. Once we comprehensively understand our end goal, we should write specific things we want to achieve. This should be measurable and achievable to track our progress and stay motivated. Setting clear and attainable objectives usually increases the chances of success and allows us to prioritize our focus.
Align goals with our values: It’s vital to ensure our objectives align with our beliefs to share our message with the world effectively. This means that before embarking on any writing project, we should take the time to reflect on our values and beliefs and ensure our aspirations are aligned. This way, we can create content that resonates with our audience and positively impacts the world. Ultimately, our writing should be guided by our desire to make a difference in the lives of those who read our work.
Break down goals into smaller steps: When we create aspirations for ourselves, it’s easy to feel overwhelmed by the enormity of the task. However, we can make them more achievable by breaking them down into smaller, more manageable steps. We must create a detailed plan outlining specific actions to move closer to our aim. By breaking things down this way, we can feel more in control of our progress and motivated to keep going, even when faced with challenges.
Hold ourselves accountable: To take responsibility for achieving our goals, we set objectives and hold ourselves accountable to them. Another key tactic is to schedule regular check-ins with ourselves and those we trust to evaluate our progress and determine whether we are on track to reaching our desired outcomes. Through this action, we can identify areas we may need to adjust our approach or put in extra effort to stay on target.
Celebrate our success: Celebrating small achievements along the way helps to reinforce positive behavior and maintain our motivation to continue working toward our targets. We can learn from our failures by reflecting on what went wrong and using this information to improve our strategies. Adopting a growth mindset and viewing failures as opportunities for growth can turn setbacks into stepping stones toward success.
As writers, we can accomplish unprecedented success and leave an indelible mark on the world through our words. By setting goals, channeling our creative potential into our literary endeavors, and dedicating ourselves wholeheartedly to our craft, we can make meaningful contributions to society. Let’s relentlessly strive with unwavering passion and dedication to create works that inspire, motivate, and transform lives. Let’s unleash our full potential and reach the pinnacle of our literary journeys, leaving a legacy that’ll inspire future generations.
Author, speaker, educational consultant, and editor–Katherine Hutchinson-Hayes, Ed. D., has had her hand in leadership for many years. She loves speaking to groups, delivering messages with quick wit and real-life stories. Katherine is a freelance writer/content editor, a content editor/writing coach for Iron Stream Media and a sensitivity reader for Sensitivity Between the Lines. She is a review board member and contributor to Inkspirations (an online magazine for Christian writers) and her writing has been published in Guideposts. Her work in art/writing is distinguished by awards including the New York Mayor’s Contribution to the Arts, Outstanding Resident Artist of Arizona, and the Foundations Awards at the Blue Ridge Mountains Christian Writer’s Conference (2016, 2019, 2021). She is a member of Word Weavers International and serves as an online chapter president and mentor. She belongs to FWA (Florida Writers Association), ACFW (American Christian Fiction Writers), CWoC (Crime Writers of Color), AWSA (Advanced Writers and Speakers Association), and AASA (American Association of School Administrators). She serves on the board for the nonprofit organization Submersion 14 and is an art instructor for the nonprofit organization Light for the Future. Katherine is the host of the podcast Murder, Mystery & Mayhem Laced with Morality. She has authored a Christian Bible study for women and is currently working on the sequel and prequel to her first general market thriller novel, “A Fifth of the Story.”
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