Overcoming Blinking Cursor Syndrome

By Lois Winston

---

I’ve heard some people state that there’s no such thing as writer’s block, that it’s all in your head, and you just need to snap out of it. Place your butt in your chair, your fingers on the keyboard, and just start typing!

I beg to differ. If something is keeping the words from flowing, it doesn’t matter if that something is physical, emotional, or mental. It exists. Anyone who claims otherwise has either been lucky enough not to experience writer’s block yet or is lying—to herself and/or to others. When life happens, it often impedes the muse, and every author at some point will find herself staring at a blinking cursor.

However, there are ways to overcome Blinking Cursor Syndrome, and they don’t involve purchasing additional software or downloading another social media app. My writing mantra has always been “Truth is Stranger than Fiction.” Many plots and characters in my books have been influenced by what’s going on in the world and how those events impact ordinary people.

The next time you find yourself suffering from Blinking Cursor Syndrome, try one or more of these tips:

Watch and read the news.

Too many people I know don’t regularly read, watch, or listen to the news. Big mistake, especially for writers. On any given night, a half-hour of world or local news will provide massive fodder for plots and characters.

From the time I began writing thirty years ago, I’ve kept a binder of interesting articles I’ve come across, clipping them from newspapers and news magazines or downloading them from the internet. Whenever I’m stuck for an idea, I pull out that binder and read through some of the articles in search of a nugget of inspiration. Even though I write mysteries, not all these articles are about criminal activity. My binder includes human interest stories, editorials, letters to Dear Abby, and even ads for odd mail-order products. Something will inevitably get my creative juices flowing.

Employ the fine art of eavesdropping.

I’m also a diehard eavesdropper. Instead of burying my nose in my phone, whether I’m standing on a supermarket line, in the theater awaiting the start of a movie, in a doctor’s waiting room, or even in a stall in the ladies’ room, I’m listen to conversations going on around me, especially phone conversations, which amazingly, are often on speaker in very public places. If I hear anything interesting (and I usually do), I’ll jot down some notes when I get into my car.

Be observant.

Stick your phone in your pocket and focus on the people you encounter as you go about your day. What are they doing? How do they react to and interact with others? Are they unique in the way they dress or look? Do they have any quirks? You won’t always come across someone worth remembering, but often, you will. Again, make notes for future reference.

In A Stitch to Die For, the fifth book in my Anastasia Pollack Crafting Mystery Series, a murder occurs in the home across the street from Anastasia. Over the course of the series, the house is demolished and a McMansion built in its place. When I was mulling over ideas for the plot of Seams Like the Perfect Crime, the recently released fourteenth book in the series, I knew it was time for new neighbors to move into the McMansion. But who should they be?

I’ve had some very strange neighbors throughout my life, but the strangest were a couple who lived across the street from us twenty-five years ago. However, even though truth is often stranger than fiction, and my humorous cozy mystery series is populated with quite a few quirky characters, including my sleuth’s communist mother-in-law and a Shakespeare-quoting parrot, I wondered if readers would buy into a fictional version of my former neighbors. 

Barefoot and shirtless, the husband would spend hours mowing his dirt-packed, weed-infested front lawn. Except for rain or snow, every day throughout the year, he’d run the mower back and forth across the same postage stamp-sized patch until the mower ran out of gas. He’d then sit on the top step of his porch and guzzle beer until he either passed out or fell asleep, lying on his back with his massive beer belly protruding skyward.

His wife was odd in her own way. One day, I witnessed a sidewalk brawl between her and a woman she accused of having an affair with her weed-mowing, beer-guzzling husband.

To get a feel for how readers would react to characters based on this couple, I told my newsletter subscribers about them and asked if I should use them as inspiration for characters in my next book. The overwhelming consensus of those who responded was to go for it. I did, and I’m thrilled to report that so far, reviews are quite positive.

Along with the above three tips I’ve used to help me deal with Blinking Cursor Syndrome, here are a few others I find helpful:

Join a critique group or find a critique partner.

It always helps to have another writer or writers with whom to brainstorm and bounce around ideas. Let’s face it, sometimes we’re just too invested in our work to be objective. A good critique partner will bring a fresh set of eyes to your work and help you find a way out of that corner you’ve written yourself into.

Clear your overactive imagination. 

Sometimes our brains are so full of fragments of ideas that we find it difficult to narrow down the possibilities. If we choose A, will we regret not choosing B? What about C? Or D? When that happens, our imagination can work against us, paralyzing us with the fear of making the wrong choice. Try meditating. Or take a walk in the woods. Or a long, hot shower or bath. Wake up half an hour early to focus on one character or one plot point, ignoring everything else. Your brain is like your desk. If it’s too cluttered, you’ll never find what you need.

Give yourself permission not to write.

Some authors feel that the moment they finish a book, they need to start the next one. However, humans aren’t perpetual motion machines. If we want to nurture our creativity, we need to care for our bodies and minds, allowing them to rejuvenate periodically. Too often, we sabotage ourselves by believing we can never stop working. This is counterproductive, inevitably stifling our creativity.

When you begin to feel yourself succumbing to this way of thinking, walk away from the keyboard and screen. Take the day off. Or several days. Read a book for pleasure. Spend time on a hobby you’ve ignored for too long. Work in your garden. Do some volunteer work. Go shopping or out to lunch with friends. Take a short vacation or a staycation. Most importantly, step out of your writer’s cave. Give your brain and body a much-needed break. That blinking cursor is telling you that you need one.

Learn to say no.

Forgive me if this comes across as sounding sexist, but in my experience, this is a problem that affects women more than men. We have a hard time saying no, no matter what’s asked of us or by whom. Is it insecurity? A need to please? Or because we’ve been conditioned to believe we’re capable of accomplishing anything? After all, I am woman. Hear me roar! No matter the reason, from my own experiences and those of many of my friends, this inability to say no results in juggling too much, which creates an overabundance of stress and leaves less time for writing. Then, when we do find time to write, we pressure ourselves to get that self-imposed daily word count down, which creates even more stress. And thanks to all that stress, the words refuse to come.

The solution is as simple as not being so accommodating. Most people will always zero in on the one person they know they can wheedle, cajole, sweet-talk, or arm-twist into heading this committee or taking on that project, especially since most of these people believe, as writers, we don’t have “real” jobs (Which is a topic for another article). Resolve to grow a backbone, put your foot down, and say no now and then. You’ll find that when you free up writing time, your cursor will no longer blink you into a hypnotic trance.

Set a challenge for yourself.

Step away from trying to figure out whatever plot or character issue is causing Blinking Cursor Syndrome. Instead, find a recent news or human-interest story. Then, open a fresh document on your laptop or grab a pad and pen. 

After reading the article, allow yourself three to five minutes to put a “what if” spin to the article by answering each of the following questions:

1. Who is the protagonist?

2. Who is the antagonist?

3. Who are the secondary characters?

4. Where does the story take place?

5. What are the characters’ goals?

6. What are the characters’ motivations?

7. What are the characters’ conflicts?

8.What’s the basic plot?

9. What are the three major turning points of the plot?

10. What’s the black moment?

11. What’s the resolution?

When you’ve finished, study your answers. Chances are, your brain has subconsciously focused on the problem you put aside, and somewhere within the answers to those questions, is the solution to your blinking cursor. If not, you’ve got a head start on a new book. And that’s never a bad thing!

---

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. A Crafty Collage of Crime, the twelfth book in her series, was the recipient of the 2024 Killer Nashville Silver Falchion Award for Best Comedy. Learn more about Lois and her books at www.loiswinston.com. Sign up for her newsletter to receive an Anastasia Pollack Crafting Mini-Mystery.

This Crazy Writing Life: Okay, Let’s Talk About The 800-Pound Gorilla: Marketing

By Steven Womack

---

Bold statement time. Ready? Here it comes…

I’d rather write five novels than market one.

I think that probably goes against the grain for most people. After all, writing’s hard. A novel is long, a grinding marathon of page after empty page that goes on months, sometimes years, before you reach the finish line.

And yet I’d rather run five of those marathons than try and sell one.

When I say that, I think there must be something wrong with me. For some reason or other, I’m uncomfortable blowing my own horn, hawking my own work. For some people, it comes easily, like drawing a breath. For me, it’s always seemed…

Well, unseemly.

When I was young, one of my best buddies got us both a summer job selling vacuum cleaners door-to-door. We got about two days of training (I still remember the spiel: The Bison, the world’s most complete home maintenance system. Guaranteed to protect your home and furniture, conserve your time and health…) and we were then turned loose on an unsuspecting neighborhood.

I think I lasted three days.

A couple of decades later, when I finally sold (there’s that word again) my first novel, I assumed the publisher would take care of all the marketing. They’d set up book signings for me, take out ads, arrange for reviews. All I had to do was cash the checks and write my next book.

Ah, what a naïve little grasshoppah I was.

Truth is, long before the genteel gentlemanly world of 19th century publishing morphed into the Darwinian dog-eat-dog cutthroat business it’s become in the 21st century, writers had to bite the bullet and learn to sell their own stuff. Now, in the age where the number of indie-pubbed writers has long surpassed the number of traditionally published authors, it’s more important than ever that writers grasp the fundamentals of marketing. When every writer is essentially a small shopkeeper slinging pages out of a tiny storefront, unless you’re willing to promote your own work, you’re never even going to get noticed, let alone make a living.

Last September, I found myself in St. Petersburg Beach, Florida at the annual Novelists Inc. conference. I’ve written about Novelists Inc. before in This Crazy Writing Life. The beauty of the Novelists Inc. conference is it’s all business. You don’t get many seminars on developing character or finding your voice with these folks. But you will get in-depth seminars on indie audiobook production and negotiating foreign translation rights contracts.

At this conference, one of the best marketing seminars I ever attended was put on by Ricardo Fayet, who’s one of the four founders of Reedsy, a company that provides support and guidance for indie-pubbed authors, as well as being a gateway connecting freelancers with writers. If you don’t know these guys, just Google them and go to their website. It’s worth the trip.

Ricardo’s written two books on marketing for indie authors: How To Market A Book and Amazon Ads For Authors. I’ve got them both and they’re well worth the price.

Ricardo’s seminar at the conference did a deep dive into the underlying psychology of marketing and a few basic principles that indie authors need to learn and deploy. It’ll make the hell of marketing a little less hellish. Let’s take a brief look at what Ricardo described.

Principle #1: It’s cheaper to retain an existing reader than acquire a new one.

It costs five time as much to attract a new reader—in money and effort—than it does to keep an old one. That’s why series are so powerful in today’s marketplace. Whether you’re Jack Konrath writing 27 installments of his Jack Daniels series books, John D. MacDonald’s 21 Travis McGee novels or J.T. Ellison’s nine novels in her Lt. Taylor Jackson series, a series quite literally builds a brand that attracts readers and keeps them. Fayet even cited one series that’s run to 112 books.

What if you’re not into series? Then develop a style and voice that becomes as identifiable and as reliable as a series. Dick Francis wrote mostly standalones (outside of his four-book Sid Halley series), but his style and voice was so distinctive that when you pick up a Dick Francis book, it’s instantly identifiable as a Dick Francis book.

Principle #2: Product trumps marketing every time.

This principle embodies the notion that, over the long run, no amount of brilliant marketing will sell a bad book. You’ve got to write an amazing book to even have a chance of competing in the literary marketplace. Fayet cited the statistic that only seven percent of traditionally published books sell over 10,000 copies.

“You can’t sell a book if it isn’t good,” he noted.

Principle #3: Decay is inevitable.

“What’s working now isn’t guaranteed to work forever,” Fayet said. “In fact, it’s almost guaranteed to peter out at some point.” All marketing and promotion efforts and strategies eventually begin to lose their effectiveness. This principle doesn’t apply only to books. All products, sooner or later, need a marketing refresh. Interest wanes, attention moves on to other things.

And a sidebar to this notion is the 80/20 rule. Eighty percent of your results will come from twenty percent of your efforts. And you must constantly look ahead. If you focus solely on today’s marketing efforts and campaigns, then you won’t be prepared for when it all stops working.

Principle #4: Steady versus Explosive Marketing.

Steady, consistent marketing efforts will get you to a certain level of sales. But you may find you’ve hit a ceiling and you’re just not breaking through to the next level.

Explosive marketing, however, requires a different approach. It requires careful planning and execution, along with good timing. If spaced out properly, explosive marketing avoids fatigue and wearing out your audience. Finally, Fayet noted, it works best for highly targeted campaigns, and for many authors, that means being enrolled in Kindle Unlimited.

Principle #5: Volume x ROI.

This is kind of a big one, folks. Start by imagining the global audience of readers: millions.

Now imagine your audience: a tiny subset of millions.

So how do you reach and then grow your tiny subset. The best strategy is to start small and cheap. Maybe that’s Amazon ASIN ads or Facebook ads. This is a highly targeted strategy, where you aim to reach the people who already read your kind of book. This may not be a huge number of readers, but your Return On Investment (ROI) is potentially going to be pretty good.

Then you aim a little higher: BookBub Featured Deals, Meta A+ ads, then maybe on to digitally targeted ads, TV, even billboards and print ads.

But remember, with each step up the marketing ladder, you’re going to reach more people. But your conversion rate’s going to go down, along with your ROI. So if you want to broaden your reach, remember that with each new and larger strategy, it becomes harder to make your money back.

Principle #6: 10% of 1000=1% of 10,000…or why you don’t need to be chasing trends.

One of the most baffling questions for many writers is the question of writing to the market or chasing trends. Of course, we all want to tap into the popular zeitgeist. If there’s a demand for something in the marketplace, we all want to meet that demand. But especially in traditional publishing, the timeline for bringing a book to market may be so far out that the trend will have passed before your book can get out there.

Just remember, Cabbage Patch dolls, Beanie Babies, and Pet Rocks were once all the rage.

On the other hand, we all want to write for a growing market. But what if you occupy a bigger place in a smaller market? Fayet noted that 10% of 1000 readers is the same number of readers as 1% of a 10,000 reader market.

This is among the most complicated and convoluted decisions a writer must make. Sometimes it’s better to stay in your lane. Should we just ignore trends?

Fayet’s answer is “Of course not!” Trends signal a growing market, but you need to weigh your decision against several factors:

Can I expect to make more money in a new genre or a new kind of book? Would I be better off just delivering what I know my current readers want?

Can I expect my existing fans to follow me?

Can I keep my sanity and have a little fun by taking a new path?

Do I know the new genre well enough to dip my toe into it? Do I have the skill set?

Can I reasonably get in on the trend in time?

This is all complicated stuff… Marketing and promotion for writers can make writing look easy. But if you keep in mind Ricardo Fayet’s six principles every writer should let guide their careers, then this mine field might not be quite so treacherous.

In next month’s episode of This Crazy Writing Life, we’ll start taking deeper dives into specific marketing strategies.

I don’t know when this installment will be published in KN Magazine. I’m writing it before Christmas, so if it comes out before the holidays, have a great one. If it’s 2025 when you’re reading this, I hope this year’s your best one ever.

And thanks for coming along for the ride.

The Writer’s Playbook: Interview Your Characters

By Steven Harms

---

To start, calculators down.

Now answer the following:
What is three times three?
Ten times seven?
Nine times two?
And, to finish this little exercise, what is eighty-five times forty-six? Take your time.

Hopefully you nailed the final answer. You may be asking what this has to do with being an author? Read on.

In the spring of 1985, I was two years into my first job at the Detroit Pistons. Around that same time, in my hometown of Milwaukee, Wisconsin something occurred that got my attention. The Milwaukee Bucks of the NBA had recently been purchased by Herb Kohl – I’ll get to him in a moment – and I felt the opportunity to return home was worth an inquiry. New ownership of a pro team generally comes with a slate of changes on the business side to align with a new owner’s vision and desire for how they want the place to operate. I wasn’t wrong. I sent a letter of inquiry to the president of business operations of the Milwaukee Bucks, not expecting a reply.

Two weeks later I received a call from John Steinmiller, introducing himself and asking that I come to Milwaukee for an interview. The role was a new position, and the person they were seeking would be responsible for building the sales team and crafting the external sales strategy.

I was flown in the following week and met with John. Our discussion went well, and I was excited to put it mildly. The opportunity would advance my career to the next level. As John wrapped our interview, he informed me that the new owner, Herb Kohl, would also like to meet with me one-on-one.

Who’s Herb Kohl? Perhaps you’ve shopped at Kohl’s. That was Herb’s family business, begun by his father in 1924. Kohl’s began as a grocery chain in the Milwaukee area before adding department stores beginning in 1962, eventually selling it all off in 1979. Herb Kohl purchased the Bucks in 1985 to prevent the team from exiting Milwaukee, in line with his community mindedness, which eventually led to him becoming a U.S. Senator, representing Wisconsin for twenty-four years. That’s the man I now sat across from in his spacious office at a top floor of Milwaukee’s tallest building.

The interview with him was straightforward – my background, schooling, sales experience with the Detroit Pistons, family, goals, and a few other traditional interview topics. Herb was a soft-spoken person, palpably gracious, and he made me comfortable as we chatted. Somewhere amid that interview, completely out of the blue, he asked me that final math question at the top of this article. Stone cold. No pivot. I can’t recall the exact digits, but you get the idea. To this day, I remember Herb said, “Take your time.” It was a jolt. I recall thinking that I was about to blow the interview and wouldn’t get the job. But I figured out quickly how to process the problem and answered it correctly. He then tossed me two more of similar nature. I passed all three. In the end, I landed the job.

My length of service with the Bucks lasted four years before I moved to New York City for my next opportunity. In hindsight, I wish I had taken a moment during my time with the Bucks to ask Herb why he threw those math problems at me. I’m convinced he did so to see how I process information and how I manage myself in a stressful situation. I just never asked. I think I know the answer, at least in part, which aligns with the task we have in creating our characters and developing them.  

Every good author understands that characters tell the author what to write, not the other way around. We’re responsible for bringing the people in our stories to life, intently listening to each, being thoughtful of their backstory, and abiding by who they are as a character. Their dialogue and actions drive the plot. How those are handled by an author is critical to maintaining a compelling, authentic story.

But what happens when a scene or chapter or subplot just won’t materialize, better known as writer’s block? All authors experience that moment, some less than others, but it’s unavoidable. It will happen, probably multiple times in the process of producing a manuscript. Successfully dealing with the problem opens the door to kickstart the interrupted creative process. There are many methods, but taking a cue from Herb Kohl, consider copying his technique.

Have a conversation with the characters on what they’re thinking. Throw them a wildly incongruent question of fact or importance that is unconnected to the story and see how they respond. If their answer misses the mark, that’s alright. Now you know. If they arrive at a plausible, reasonable answer, now you know that as well. If they hem and haw and sweat, tell them to take their time and only move on after they’ve answered. That’s also informative. You now perceive facets of them you hadn’t known, which may be a key ingredient in unblocking yourself and taking your story to a higher level.

Next time you’re at a Kohl’s, or drive by one, or see one of their advertisements, think back to this article and consider the “Kohl method” of interviewing a character(s) to handle current or future writing blocks. He or she may be able to figure out the “math question” you pose. Or maybe not. Either way their strengths, weaknesses, make-up, countenance, and other previously unrevealed attributes will come to the fore.

Just one rule, though. No calculators allowed.