
KN Magazine: Articles
Why Book Signings Aren’t What They Used To Be
Book signings used to be the crown jewel of an author’s life—but times have changed. Join me in the Wayback Machine for a nostalgic trip to the heyday of bookstore events, and a reflection on why today’s signings often don’t measure up.
By Steven Womack
Buckle up, Buttercup: it’s story time!
Today, I’m putting on my Professor Peabody hat and inviting you to join me in The Wayback Machine, where we’ll journey back thirty years or so, to a time when being a working novelist was a whole different gig that it is now.
I started my first novel when I was eighteen, which was entirely too young for anyone to think they had anything to say about anything. Still, the combination of youth and arrogance knows no bounds, so I pressed on, determined to be the great writer I knew I was somewhere inside. Now if I could only convince the rest of the world…
Then life took over. And in one of the great ironies of my life (and the older I get, the more convinced I am that irony is one of life’s more primordial forces), after starting my first novel at the age of eighteen, it would take me precisely eighteen more years to sell one.
Even after the sale, it took a couple of years to get the book out. Then, as now, the wheels of traditional publishing grind very slowly.
So in 1990, I became a published novelist. Not only that, my first novel was a hardback published by one of the great publishing houses of New York, St. Martin’s Press. And like all newly published novelists, my first concern was when can I start doing book signings!
I loved going to book signings, loved meeting authors who’d written real books. Bookstores were my happy place and now my dream of getting to go to my happy place from the other side of the signing table was coming true. My hometown, Nashville, was a wonderful book town then. There were lots of independent bookstores around, as well as the big chains like Borders and Barnes & Noble.
One of the local independent chains was Mills Bookstores (chain? well, there were three of them), so I reached out to them, and they very kindly offered me a signing at their flagship store in Hillsboro Village. I met a fellow there—Michael Sims—who had moved to Nashville a few years earlier and would later go on to a spectacular writing career himself. He and I have been friends ever since.
Even then, publishers didn’t put a whole lot of marketing or promotion into most debut novels. So I took it upon myself to publicize and promote my first book signing. I worked up a database of a couple hundred of my closest friends and family, then merged the database with a Word document and sent out personalized letters inviting them to my very first book signing, which took place on a warm Sunday afternoon.
And it was astonishingly successful. In an incredible leap of faith, Mills had ordered around 130 copies of a book no one had ever heard of, by a writer no one had ever heard of. The store was packed, the event went on for—if memory serves me—at least three hours. I spoke for a bit, read an excerpt from the book, then signed literally every copy in the store. By the end of the afternoon, Michael was pulling display copies out of the front window to sell.
At the end of the day, I thought I got this…
Now, over thirty years later, I still haven’t had a book signing that successful. Most of my book signings have been like one I did with Sharyn McCrumb at a Little Professor Bookstore in Birmingham, where someone walked up to our signing table (and right up to it, since there was no line) and asked if I knew what the lunch special was today.
Book signings were events back then. They still are for some writers, if you’re a star. Stephen King can draw a crowd wherever he goes. If you’re a genre writer and have developed a huge following in your field, then you’re good to go. Celebrity book signings still work, and locally famous true crime books or other spectacle-type gigs still work.
But if you’re just a working stiff writer, on a self-financed book tour in a town where nobody knows you (yep, I’ve done plenty of those), book signings aren’t worth what they used to be. There aren’t as many bookstores today, so your options are more limited. The two great independent chains that were in Nashville back in the day—Mills Bookstores and Davis-Kidd Booksellers—are long gone. As a result, writers sometimes have to compete for limited signing slots at the few bookstores left. One bookstore I know has an application on their website you fill out if you want to sign at their store, and I know a number of writers they’ve turned down. And some independent bookstores, when they schedule a signing for a well-known author, actually charge admission to people who want to go hear their favorite writer drone on.
If you’re an indie-pubbed writer, then it’s even more disheartening. Bookstores, like everyone else, still have some old-school, ingrained prejudices against “self-published” writers (see last months column).
Even David Gaughran, an Irish writer who’s been a pioneer and an expert in the indie pubbing movement, wrote in his latest blog that getting out there to press the flesh—book readings and book fairs—are “F Tier” marketing strategies for authors today.
“F Tier” means a waste of money and time.
The days when books were primarily hand-sold, person-to-person in brick-and-mortar bookstores are long gone. You might sell a few books here and there, but it’s not going to move the needle on your actual numbers or your Amazon Sales Rank—and sad to say, that’s what counts these days.
So if you want to do a book signing, then do it for the right reasons: you want to hang with friends, family, fans and fellow book lovers for a pleasant afternoon or evening. Have a good time, boost your ego, have a glass of wine.
Then get up the next morning and go back to work. That paper’s not gonna sling itself.
Take a Writing Turn: Be Yourself, Then Maybe Look West / Vonn McKee
Vonn McKee knows the kind of writers we are. She also knows ways we could be different. In this article, Vonn talks a little about her own journey and the two things she found most helpful in becoming a writer. And then she challenges us to maybe think outside the box to find something new for ourselves. She is also reigniting my desire to pull out those old Zane Greys I haven’t visited in a while.
Enjoy this article. Let us know if it makes you long westwardly. Better yet, let us know when you’ve climbed up on the horse.
Happy Reading!
And until next time, read like someone is burning the books.
Clay Stafford,
Founder Killer Nashville,
Publisher Killer Nashville Magazine
Take a Writing Turn: Be Yourself, Then Maybe Look West
By Vonn McKee
When I decided to become a writer, I did the thing that many prospective authors do. I googled “How to Become a Writer.” I was stunned at the avalanche of Internet article lists: “27 Tips for Becoming a Writer,” “365 Days to Becoming a Writer,” “The ONLY Thing You Need to Know to Become a Writer.” A quick visit to Amazon revealed enough “How to Become a Writer” books to fill a suburban library.
And here’s the surprise: most of them were written by authors I had never heard of. These guys were apparently selling more books to writers about being writers than they were to the actual reading public. What a brilliant scheme!
I confess that I did read some of these how-to’s. Often, the advice was conflicting from one book to the next. Some tips were downright bizarre: “Take a huge bowel movement every day. If your body doesn’t flow, then your brain won’t flow. Eat more fruit if you have to.”
Obviously, I couldn’t follow all of this advice or I would never get anything written. (For one thing, it’s really hard to balance a laptop when you’re on the privy.) There were, however, a couple of closely related truths that hit home. I’ll share them with you, along with the disclaimer that this really is NOT a “how to become a writer” blog.
Find your voice. This is harder than it sounds. It involves a lifetime of reading, and then discovering which styles of description, dialogue and characters touch off your inner tuning fork. It also involves a lot of writing — experimenting, failing, erasing, starting over, honing. Having a nice wall to stare at helps.
Find your market. Write books like ones you’ve read and could never forget. It’s the stuff of your algebra class daydreams, who are your “people”, and how many pairs of running shoes (or cowboy boots) do you own. It’s who you are. Maybe, it’s who you wish you could be. There are others out there like you — and you know how to talk to them.
Because of my particular path, I chose the Western genre. I’ve released some short stories and have a novel in the works. Apparently, I’m trendy; The New Yorker published Stephen King’s Western short story, A Death, just this week. Fans of his will recall his Western/horror/fantasy Dark Tower series, which King described as his “magnum opus.”
I’m not a big shoot-em-up, burn-em-out kind of writer. I favor the historical fiction angle and typically write about everyday characters rather than gun slinging superheroes. I’m not above throwing in some anomalies. For instance, a Spanish opera singer stuck in a Western town accidentally shoots the sheriff (but not the deputy) in The Songbird of Seville.
I wrote a mystery short story called Noah Rains with the classic “there’s something out there” theme. I’ll go ahead and tell you it isn’t a bloodthirsty alien. Horror is relative: a story about werewolves that simply gives you a start will scare my drawers off. And you may blanch at the sight of clowns after reading It, while I think they’re just weird old guys wearing too much makeup.
Here’s the point I’m trying to make: if mystery/crime/horror is your market, consider jumping genres to explore new audiences. In the Western vein, Craig Johnson’s Longmire crime novels (and the subsequent television series) feature a flawed sheriff who is battling depression, drug lords and other everyday villains, not to mention running for reelection. Psychological thriller fans need look no further than Cormac McMarthy’s Blood Meridian. (Has there ever been a better moniker than the kid’s earless traveling buddy, Louis Toadvine?)
So take your ghosts to, you know, ghost towns. Mark a crime scene in Arizona sand rather than on an urban sidewalk. Let your hellish demons possess a steam locomotive or a miner’s pack mule. The Old West was a magical, mysterious place –– and might be the perfect setting for your next story.
If you would like to read more about Vonn Mckee’s books please click here.
Vonn McKee jokes that she is descended from horse traders and southern belles. She spent summers visiting her father’s family, who raised cattle and broke horses. Inspired by seeing her grandfather stretched out on a sofa reading Zane Grey novels (some of which were passed down to her), she owned a complete Zane Grey set herself by age eighteen. After years of working at everything from a riverboat waitress to country singer to construction project manager, Vonn is incorporating her experiences — and some of the interesting characters she’s met— into stories of the old West. Vonn McKee’s short stories are available on Amazon and Smashwords.com. “The Songbird of Seville” was named a WWA Spur Award finalist for Best Short Fiction. Visit her website http://www.vonnmckee.com/
Submit to our blog! (Have an idea for our blog? Then share it with our Killer Nashville family. With over 24,000 visits monthly to the Killer Nashville website, over 300,000 reached through social media, and a potential outreach of over 22 million per press release, Killer Nashville provides another way for you to reach more people with your message. Send a query to contact@killernashville.com or call us at 615-599-4032. We’d love to hear from you. Thanks to Maria Giordano, Will Chessor and author Tom Wood for his volunteer assistance in coordinating our weekly blogs. For more writer resources, visit us at www.KillerNashville.com or www.KillerNashvilleMagazine.com)
Take a Writing Turn: Be Yourself, Then Maybe Look West / Vonn McKee
Vonn McKee knows the kind of writers we are. She also knows ways we could be different. In this article, Vonn talks a little about her own journey and the two things she found most helpful in becoming a writer. And then she challenges us to maybe think outside the box to find something new for ourselves. She is also reigniting my desire to pull out those old Zane Greys I haven’t visited in a while.Enjoy this article. Let us know if it makes you long westwardly. Better yet, let us know when you’ve climbed up on the horse.Happy Reading!And until next time, read like someone is burning the books.Clay Stafford,Founder Killer Nashville,Publisher Killer Nashville Magazine


If you would like to read more about Vonn Mckee's books please click here.Vonn McKee jokes that she is descended from horse traders and southern belles. She spent summers visiting her father's family, who raised cattle and broke horses. Inspired by seeing her grandfather stretched out on a sofa reading Zane Grey novels (some of which were passed down to her), she owned a complete Zane Grey set herself by age eighteen. After years of working at everything from a riverboat waitress to country singer to construction project manager, Vonn is incorporating her experiences — and some of the interesting characters she's met— into stories of the old West. Vonn McKee’s short stories are available on Amazon and Smashwords.com. "The Songbird of Seville" was named a WWA Spur Award finalist for Best Short Fiction. Visit her website http://www.vonnmckee.com/
Submit to our blog! (Have an idea for our blog? Then share it with our Killer Nashville family. With over 24,000 visits monthly to the Killer Nashville website, over 300,000 reached through social media, and a potential outreach of over 22 million per press release, Killer Nashville provides another way for you to reach more people with your message. Send a query to contact@killernashville.com or call us at 615-599-4032. We’d love to hear from you. Thanks to Maria Giordano, Will Chessor and author Tom Wood for his volunteer assistance in coordinating our weekly blogs. For more writer resources, visit us at www.KillerNashville.com or www.KillerNashvilleMagazine.com)
Take a Writing Turn: Be Yourself, Then Maybe Look West / Vonn McKee
Vonn McKee knows the kind of writers we are. She also knows ways we could be different. In this article, Vonn talks a little about her own journey and the two things she found most helpful in becoming a writer. And then she challenges us to maybe think outside the box to find something new for ourselves. She is also reigniting my desire to pull out those old Zane Greys I haven’t visited in a while.Enjoy this article. Let us know if it makes you long westwardly. Better yet, let us know when you’ve climbed up on the horse.Happy Reading!And until next time, read like someone is burning the books.Clay Stafford,Founder Killer Nashville,Publisher Killer Nashville Magazine


If you would like to read more about Vonn Mckee's books please click here.Vonn McKee jokes that she is descended from horse traders and southern belles. She spent summers visiting her father's family, who raised cattle and broke horses. Inspired by seeing her grandfather stretched out on a sofa reading Zane Grey novels (some of which were passed down to her), she owned a complete Zane Grey set herself by age eighteen. After years of working at everything from a riverboat waitress to country singer to construction project manager, Vonn is incorporating her experiences — and some of the interesting characters she's met— into stories of the old West. Vonn McKee’s short stories are available on Amazon and Smashwords.com. "The Songbird of Seville" was named a WWA Spur Award finalist for Best Short Fiction. Visit her website http://www.vonnmckee.com/
Submit to our blog! (Have an idea for our blog? Then share it with our Killer Nashville family. With over 24,000 visits monthly to the Killer Nashville website, over 300,000 reached through social media, and a potential outreach of over 22 million per press release, Killer Nashville provides another way for you to reach more people with your message. Send a query to contact@killernashville.com or call us at 615-599-4032. We’d love to hear from you. Thanks to Maria Giordano, Will Chessor and author Tom Wood for his volunteer assistance in coordinating our weekly blogs. For more writer resources, visit us at www.KillerNashville.com or www.KillerNashvilleMagazine.com)
Rolling. Speed. Action. Cut! … Darn, Take Two! Rewriting and the Zen of Film / Author Daco Auffenorde
If the thing to remember when purchasing property is location, location, location, then the thing to remember when writing is…well…not writing at all. It’s rewriting.
Citing examples from Stephen King, Ernest Hemingway, Lisa Scottoline, Charlie Chaplin and others, author Daco Auffenorde examines the process of rewriting, the strong case for getting the idea down and then molding it, and how absolutely critical rewriting is to achieving artistic (if not financial) success.
(And just so you know, I rewrote this intro 7 times.)
Happy Reading! And may you never run out of extra paper.
Clay Stafford
Founder Killer Nashville,
Publisher Killer Nashville Magazine
According to a 2010 CNN report, famed actor-director Charlie Chaplin demanded 342 takes just to get actress Virginia Cherrill to mouth the words “flower sir” in the silent film City Lights. Iconic director Stanley Kubrick reputedly reshot one or more scenes in The Shining over a hundred times.
Great film directors like Kubrick and Chaplin are often revered for their willingness to reshoot scenes. So why do writers believe their first draft is a perfect, one-take scene, or if they do recognize the need to rewrite, become paralyzed by the thought? I think it’s because rewriting is not only a blow to the ego, it’s also hard and time-consuming. Unlike a movie director, an author can’t call “Cut” and reshoot the scene immediately. Yet, rewriting is as critical to a good book as the retake is to a successful movie.
Stephen King told The Paris Review (Fall 2006), “Every book is different each time you revise it. Because when you finish the book, you say to yourself, ‘This isn’t what I meant to write at all.’” In 1958, also speaking to The Paris Review, Ernest Hemingway revealed that he rewrote the ending of Farewell to Arms thirty-seven times and the last page thirty-nine times. According to a mid-2012 article in the New York Times, Seán Hemingway discovered after studying the collected works of his grandfather that there were actually forty-seven endings to the novel. The Telegraph added that not only was the story rewritten multiple times, but that Hemingway also compiled a list of alternative titles before he decided on the final.
What this means is that the key time in the writing process—the time when the book takes shape—is in the rewriting. So, how does the reluctant rewriter make sure her book gets the rewrite it deserves?
Take 3 … and action.
Done. The end. I’d finished writing The Scorpio Affair, the sequel to my debut suspense novel, The Libra Affair. I’d proofed it over and over, corrected typos, tinkered with sentences, cut verbiage. It had to be ready to send out to the publisher. But books are meant to be read, so before submitting my manuscript, I shared it with a trusted beta reader, and he suggested that I yell, “Cut!” and reshoot some scenes. I didn’t take his word for it right away. Instead, I put the manuscript away for a while, and then later read it on my own. He was right.
I knew how I wanted The Scorpio Affair to begin and end, and those parts of the book were fine. In between, I’d taken my heroine Jordan Jakes, a CIA covert operative, on a wild ride with lots of action and intrigue. But much of Scorpio was too episodic. Many chapters told exciting, self-contained stories, but didn’t move the plot forward quickly enough. There was only one thing to do—retake. And though at first I found myself frustrated at the daunting task of an entire rewrite, I remembered that most successful authors embrace the rewrite as a fundamental step in crafting a good story. For encouragement, I recalled the King and Hemingway examples, and also this wonderful quote from best-selling author Lisa Scottoline: “They say that great books aren’t written, they’re rewritten, and whoever said that was probably drinking Dunkin’ Donuts coffee, because they’re right.” I bought a dozen doughnuts, brewed some coffee, and started to revise The Scorpio Affair.
But here are the first two lessons about rewriting. If the process doesn’t come naturally to you, first put the manuscript away for awhile. As Neil Gaiman said, “Finish the short story, print it out, then put it in a drawer and write other things. When you’re ready, pick it up and read it, as if you’ve never read it before.” It’s advice that you hear all the time, but it’s difficult to put your baby to bed even for a few weeks. And second, try to find that trusted beta reader, someone who’ll tell you candidly if there’s rewriting to be done.
There are other ways to foster the rewriting process. Writing groups can help immensely, both because you get feedback from an audience—that’s who we write for—and often because you can read your work aloud. I can’t tell you how many times words looked good on the page but have sounded slow and extraneous when read aloud. If you’re not in a writing group, you should still read aloud even if only to yourself. Your ears will tell you if your story has the right rhythm.
A final alternative—there are many good private editors/writing coaches out there. They can be expensive, so not everyone can afford them. But if you’re lucky enough to have some spare change lying around, they can be very helpful, especially in today’s publishing world, where the editorial staff expects ready-to-go manuscripts.
Take 4 … and quiet on the set.
To conclude, I’m going to advise something that might seem inconsistent with the above. In considering how much to rewrite, trust your gut. Don’t rewrite just because someone tells you it should be done. As the artist, only you can decide when your story is ready. The gaffer, grip, production designer, and cinematographer might all have good input, but you’re the director, and the final cut belongs to you.
And that’s a wrap!
If you would like to read more about Daco Auffenorde’s books please click here.
Born at the Naval hospital in Bethesda, Maryland and raised in Wernher von Braun’s Rocket City of Huntsville, Alabama, Daco holds a B.A. and M.A.S. from The University of Alabama in Huntsville and a J.D. from Samford University’s Cumberland School of Law. When not practicing law, she’s encouraging her children to become rocket scientists and writing novels. Daco’s debut novel, The Libra Affair, an international spy thriller with romantic elements, released in April 2013, and was an Amazon #1 Bestseller of Suspense, Romantic Suspense, and Romance in September, 2013. Daco is a member of the International Thriller Writers, Romance Writers of America, Author’s Guild, and the Alabama State Bar. Visit her website at www.authordaco.com
Have an idea for our blog? Then share it with our Killer Nashville family. With over 24,000 visits monthly to the Killer Nashville website, over 300,000 reached through social media, and a potential outreach of over 22 million per press release, Killer Nashville provides another way for you to reach more people with your message. Send a query to contact@killernashville.com or call us at 615-599-4032. We’d love to hear from you. And, as always, thanks to author Tom Wood for his volunteer assistance in coordinating our weekly blogs.

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