Creating Your Personal and Business Road Map to Success as an Author: Creating Your First Readership Following!

By Pamela Ebel

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In article one in this series, I noted that to create our personal and business road map as writers we needed to understand that writing and publishing is a BUSINESS. And all successful businesses have one thing in common—they create a list of concrete goals to be achieved and develop planning skills to make those goals happen.

These skills involve: a) avoiding ‘The One Right Answer’ when outlining career goals; b) creating a structure to keep us on track to achieve those goals; c) developing ‘situational awareness’ to respond to the impact that time and events, both professional and personal, will have on the original career goals and d) being able to answer five questions to understand the business of writing. 

We’ll now explore the need to constantly assess the demands made on our personal and professional lives. We do so with knowledge that our lives are not linear in nature. 

Understanding this allows us to react correctly when an unexpected situation arises, preventing us from completing a goal as originally conceived. When obstacles appear, we don’t see them as failures. Rather, we remember to avoid ‘The One Right Answer’ and recalibrate the goals.

Writing full time is not the first career for most of us. We come from disparate personal, educational, and work backgrounds. Still, most of us do have that ‘One Right  Answer’ in our minds when we imagine our new career—We intend to write the ‘Great American Novel,’ get on the New York Times Best Seller list, and reap monetary rewards and accolades from devoted readers. 

As we struggle to balance current career demands or consider leaving them behind completely, rarely do we comprehend what the new life will really look like. 

Realize that this is the first opportunity for us to create the audience needed for all writers to be successful. Within our family, friends, workplaces, all of those we’ve developed relationships with are the Beta Readers; Early Manuscript Editors and the First Fans of our works.

 So, we need to spend as much time considering their thoughts about our work as we are expected to do with those we spend time and money trying to lure in when publishing occurs.

In our ardor, we fail to consider the impact the changes will have on these groups. 

A quick refresher on questions to ask while making the decision to embark on writing as a full-time career: What do I want on my tombstone? What do I want to leave to those I love, to those whom I respect and to the world I will leave behind? What impact will this change have on monetary and employment obligations; the current standard or living and on time spent with special people?

Some find this list of questions to philosophical and feel the answers place too much emphasis on ‘others.’ The purpose of these questions and the answers is to remind us that we do not live and work in a vacuum.  

Security is the prime motivator when sharing our career intentions with the stakeholders in our worlds. Fear of change is universal, and we need to let those we care about know we understand their concerns. and plan to address them.

To gain ‘buy in’ for our decisions we first need others to see them as Quality Ideas – usually ones that consider and mitigate the impact on money and time for those involved. 

Secondly, we need to seek out Acceptance–by those individuals who will have to live with and perhaps participate in the change(s) to ensure a successful journey.

Encouraging an analysis of the advantages and disadvantages of the career changes helps everyone involved feel engaged; understand the need to avoid ‘the one right answer’ pitfall and provides the opportunity for stakeholders to help craft the goals making it easier to fulfill them.

Once everyone, if not completely comfortable with the career change, has a clearer understanding of our reasons for moving in a new direction we can continue the journey. In the next article we’ll examine how to stay on the path we’ve created.

Creating Situational Awareness.

While we’re busy moving forward time and events are traveling beside us, altering our circumstances. We often forget to stop and look at ourselves to see what impact changes, personal and professional, have had on the goals map. 

To determine whether or how our lives have been altered we need to seek out those who helped us set the goals to gain affirmation that they are still valid or need ‘tweaking’. Stay Tuned.

Crafting Killer Back Cover Copy

By Lois Winston

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How do most readers buy books when they’re not searching for a specific title or author? They either scroll through an e-tailer site or stroll around the aisles of a bookstore. Either way, the first thing that will catch their attention is a book’s cover. In a bookstore, the reader picks up a book, flip it over, and reads the back cover copy. On an Internet site, the reader scrolls to the book’s description. 

The primary goal of back cover copy is to act as a tease. If the tease works, the reader flips to the first page or clicks on the sample to read a few paragraphs or pages. If she likes what she’s read, she’ll buy the book. If those first few paragraphs or pages don’t grab her, she continues to scroll or stroll. The back cover copy is the first step in whether a reader decides to buy a book. That’s why back cover copy is so important. It’s meant to whet the reader’s appetite and hook a potential customer. 

Back cover copy should consist of one or more short paragraphs that describe the main plot and main protagonist(s) in a book. If you’ve ever queried an agent or editor, it’s like the section of the query letter that describes your book. Sometimes, an editor may even use the author’s query blurb—with or without a few tweaks—for the back cover copy.

So what should go into back cover copy, and what should you omit? First, you want to include enough information to pique the reader’s curiosity about the book. That means giving an indication of the overall story arc and the main character(s). Who are these people you’ve written about, and what is it about them that will make a reader want to care about them, their world, their relationships, and their problems?

That sounds like an overwhelming task to accomplish in a few short paragraphs, but it’s quite easy if you rely on GMC—goal, motivation, and conflict. GMC is not just for plotting a good story and creating compelling characters. Nailing down characters’ GMC provides an author with a toolbox for creating every other aspect of the book—from the query to the synopsis to the novel to the back cover copy.

Step 1: Define Your Main Character

Use a few adjectives and a noun to define your main character. Be specific. These few words will tell exactly who your character is. This gives you a framework from which to work.

For example, in Love, Lies and a Double Shot of Deception the heroine is described as a “poor little rich girl.” The book is a heart-wrenching romantic suspense. Therefore, the back cover copy is crafted to evoke an emotional response in the reader.

In my Anastasia Pollack Crafting Mystery Series, my protagonist is a “reluctant amateur sleuth.” Since mysteries are plot driven, I created back cover copy that speaks to the cataclysmic upheaval in Anastasia’s life which propels her into solving each mystery.

Step 2: Define Your Main Character’s Internal and External Goals, Motivations, and Conflicts

Every book must have a balance of plot and characterization. External GMC speaks to plot. Internal GMC speaks to characterization.

For each of your main characters, answer the following questions: 
1.  What does your character want?
2.  Why does he/she want it?
3.  What’s keeping him/her from getting it?

Do this for both the external (the plot) and the internal (the characterization) GMC. Keep each answer to one sentence. When you’re finished, you’ll have six sentences, three that speak to plot and three that speak to characterization.

Avoid unnecessary description. No one buys a book because the heroine is a redhead. Include setting, occupation, and other specifics only if they’re pertinent to the plot and main characters. 

For example, in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery Series, the back cover copy doesn’t mention that the book takes place in New Jersey because it doesn’t matter. However, it does mention that Anastasia is a magazine crafts editor. Why? Because Anastasia discovers the murder victim sitting in her cubicle—glue gunned to her chair. If I didn’t mention Anastasia’s occupation, the circumstances of the victim’s death wouldn’t make any sense.

In Love, Lies and a Double Shot of Deception, I don’t mention Emma’s occupation in the blurb because it’s not relevant. I do mention that the story takes place in Philadelphia because the city plays an important role in the story.

Step 3: Define Other Essential Characters

Back cover copy will often, but not always, mention two or three characters because they’re essential to giving the reader an indication of what the story is about. This will vary depending on the genre and plot. Sometimes only one character is mentioned. If other characters play essential roles in your story, repeat Steps 1 and 2 to define their GMC. You probably won’t use all the information on these characters in crafting the blurb, but writing the information out will help you decide what’s important to include and what you can omit in crafting your back cover copy.

Step 4: Voice

The final component of your back cover copy is voice. Describe your book in a voice that matches the voice of your novel. Look at the examples at the end of this article. Love, Lies and a Double Shot of Deception is an emotionally driven romantic suspense, A Crafty Collage of Crime is a humorous mystery. The voice used in each is different. If you haven’t incorporated the voice from your book in your answers to the GMC questions, go back and tweak the sentences. 

It’s important for the reader to be able to determine whether your book is a romantic comedy versus a romantic suspense or a cozy mystery versus a police procedural. You want to meet reader expectation from the very beginning. Readers usually like surprise plot twists, but they don’t want to be tricked into buying a book that purports to be one genre, only to find it’s a completely different genre.

As a side note, cover art should also convey the tone of your book. The cover art and back cover copy should complement each other.

Step 5: Put it All Together

Look at the sentences you’ve created. Depending on the genre, you may or may not use all the sentences you’ve written to develop your back cover copy. Some back cover copy works well as one short paragraph. Most require two, three, or four paragraphs. Choose the sentences that best convey your story. String them together to create your back cover copy, fleshing the paragraphs out with any other pertinent information you believe is essential to hook the reader. Your paragraphs should be tight, concise, and free of unimportant details. Your goal is to make the reader want to flip to the first page of your book to read the opening paragraphs, then head to the cash register or click the Buy Link.

Samples of Back Cover Copy

Humorous cozy mystery:

A Crafty Collage of Crime

Killer Nashville Silver Falchion Award for Best Comedy

Wherever crafts editor and reluctant amateur sleuth Anastasia Pollack goes, murder and mayhem follow. Her honeymoon is no exception. She and new husband, photojournalist (and possible spy) Zachary Barnes, are enjoying a walk in the Tennessee woods when they stumble upon a body on the side of a creek. The dead man is the husband of one of the three sisters who own the winery and guest cottages where Anastasia and Zack are vacationing.

When the local sheriff sets his sights on the widow as the prime suspect, her sisters close ranks around her. The three siblings are true-crime junkies, and thanks to a podcaster who has produced an unauthorized series about her, Anastasia’s reputation for solving murders has preceded her to the bucolic hamlet. The sisters plead for her help in finding the real killer. As Anastasia learns more about the women and their business, a host of suspects emerge, including several relatives, a relentless land developer, and even the sisters themselves.

Meanwhile, Anastasia becomes obsessed with discovering the podcaster’s identity. Along with knowing about Anastasia’s life as a reluctant amateur sleuth, the podcaster has divulged details of Anastasia’s personal life. Someone has betrayed Anastasia’s trust, and she’s out to discover the identity of the culprit.

Emotionally driven romantic suspense:

Love, Lies and a Double Shot of Deception 

Life has delivered one sucker punch after another to Emma Wadsworth. As a matter of fact, you could say the poor little rich girl is the ultimate poster child for Money Can’t Buy Happiness—even if she is no longer a child.

Billionaire real estate stud Logan Crawford is as famous for his less-than-platinum reputation as he is his business empire. In thirty-eight years, he’s never fallen in love, and that’s just fine with him—until he meets Emma.

But Emma’s not buying into Logan’s seductive ways. Well, maybe just a little, but she’s definitely going into the affair with her eyes wide open. She’s no fool. At least not anymore. Her deceased husband saw to that. Besides, she knows Logan will catch the first jet out of Philadelphia once he learns her secrets.

Except things don’t go exactly as Emma has predicted, and when Philadelphia’s most beloved citizen becomes the city’s most notorious criminal, she needs to do a lot more than clear her name if she wants to save her budding romance with the billionaire hunk someone is willing to kill for.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Her most recent release is Sorry, Knot Sorry, the thirteenth book in her Anastasia Pollack Crafting Mystery Series. Learn more about Lois and her books at www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

A writer's hardest work begins when the presses stop!

By John MaGuirk

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Is the world ready for us?

I’ve watched Doris Kerns Goodwin sit in a drafty hall, sign books, and make small talk with strangers. She has won two Pulitzer Prizes.

This is the blog you have been waiting for: Number 3 in the series producing your audiobook.

We’ve bought the equipment, learned how to use and edited our effort. What happens next?

Journaling, Blogging & Podcasting are three sides of a single coin. If you think of a Podcast as a spoken blog, you’re almost home.

Every Podcast is three things: creation/writing, performing/producing & distributing.

I hope what you may have been doing is bombarding your friends, family & mailing list with promotional material. If our friends won’t buy our book, maybe it’s time for new friends. You’re stuck with your family.

I used my first novella as Christmas presents for some family & close friends and sent a review copy to a media friend. I also mailed PDF copies to friends who were confined to home by illness.

I posted installments on my website, but not the concluding chapter. Your first chapter should contain a further special offer. Every episode should invite feedback. For your website, get professional help to build a subscription offer and/or a sales funnel.

It’s possible to distribute any file through your website. The trick is to build a proper sales funnel to channel subscribers to your premium content. That’s a task for your webmaster; websites are always collaborative efforts. It takes two to tango, as they say.

A webmaster creates the site, and a content provider (writer) gives the site substance ie. Make a post! The webmaster should assist you by building the sales funnel or channel which directs visitors/users toward your premium content. 

You may invite readers to subscribe via your website or through Facebook, for content to be delivered direct to their inbox by subscription. 

An audiobook is just one more arrow in your quiver and if you have built your sales funnel properly you don’t have to share with anyone else, not even Amazon. But you have to do your share by creating the best content you can manage and demand equal performance from your webmaster. 

FYI/iBooks author by Apple permits the inclusion of video, and audio along with the text. 

Another promotional tool is to create a CD for mailing to friends and associates as a sample, be sure to include a “special offer” or mini sales funnel on the CD. 

At the end of each production be sure to encourage feedback. It’s the audio equivalent of a “sales funnel.”

Yes, any MP-3 is indeed a large file, especially if it has a run time longer than 30 minutes. Exporting content to a Cloud server aids in compression. 

Although we are unaware of it, radio personalities or newsreaders speak just a little faster than our normal speech pattern.

That makes it necessary to plan your work into as short segments as you can manage. Try to stay under a maximum of 45 minutes of reading time. 

The message I write for is: “that was great send me more….”

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John MaGuirk creates, writes & produces digital content by PodCast. Since his debut in 2011(December) he has produced over 1100 unique episodes.

You Want Me to Spend Time with You?

By Paula Messina

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We all have different measures for what keep us reading. One of mine is characters I’m willing to live with all the way to the end. The gift of a mystery got me thinking about this. Why do some characters meet my requirement and others fail?

The novel looked promising. The author had won a prestigious award. The main character is an archaeologist. I enjoy books that involve an expertise, especially one I’m not schooled in. Alas, my interest dwindled quickly.

The story is told through the main character’s viewpoint. She is miserable and self-loathing because of her weight. This was not a good sign, but I read on. Soon enough a detective needs her help on a murder case. He comes not with hat in hand. Rather, he’s downright nasty. Not only is the detective as off-putting as the main character, his approach is irrational. The characters have no history together. His unprofessional behavior is inexplicable, even cause for termination. Didn’t he learn at his mother’s knee you catch more flies with honey than vinegar?

Actually, he was terminated. I stopped reading the book.

For me to sustain interest, I don’t demand that the characters be Mother Teresa incarnate or a Nobel Peace Prize winner or even a Boy Scout rescuing abandoned dogs. It’s those one-note grumpy characters I can live without. 

I’m not alone in this. After I closed that book, I read the online reviews. I have plenty of company. The negative reviews essentially said the same thing: I don’t want to waste my time on these characters.

It’s next to impossible to imagine anyone more dislikable than Ebenezer Scrooge. Dickens is emphatic that absolutely everyone avoids him. “Even the blind men’s dogs appeared to know him; and, when they saw him coming on, would tug their owners into doorways and up courts; and then would wag their tails as though they said, ‘No eye at all is better than an evil eye, dark master!’”

And yet Scrooge is one of the most enduring and, dare I say, beloved characters in English literature. Ebenezer is proof that flaws are fine. It’s how flaws are presented that makes all the difference. Characters need not be perfect. Indeed, they shouldn’t be.

Dickens pulls the reader into A Christmas Carol by raising questions. Who is Marley and why should we care that he died? Why was Scrooge “his sole executor, his sole administrator, his sole assign, his sole residuary legatee, his sole friend, and sole mourner.”?

Dickens quickly establishes Scrooge’s wretched personality. No reader would invite Ebenezer over to watch the Super Bowl, at least not until the three Ghosts of Christmas get through with him. Dicken’s delicious descriptions keep us curious about how one being could be so miserable and disliked, but delicious descriptions only satisfy for so long. Dickens could have easily pushed Scrooge into an unbearable, unreadable character.

Yet Ebenezer Scrooge endures. Why?

The answer is simple. Scrooge doesn’t tell the story. An intimate, chatty, gossipy narrator does. If Scrooge told A Christmas Carol, it is highly doubtful even the inestimable Dickens could keep readers turning the pages for one hundred eighty years.

Arthur Conan Doyle and Rex Stout used the same technique for the odd genius Sherlock Holmes and the often belligerent but brilliant Nero Wolfe. We see Holmes and Wolfe through the eyes of their friends, and because Watson and Goodwin find redeeming social value in Sherlock and Wolfe, the reader does as well.

It’s no accident that Dr. John Watson is a cheerful, friendly character, or that Archie Goodwin is only a few IQ points short of Wolfe’s genius. Archie is wittier than Wolfe, likes women, and is a great dancer. Our view of Sherlock and Nero is filtered through these immensely enjoyable narrators, and we’re willing to stick around until the end.

A narrator isn’t the only technique to make an unpleasant character palatable. We often describe our lives in absolute terms. I’ll never be anything than an utter failure. My husband never compliments me. My mother never has a kind word for anyone. There’s a name for this kind of thinking: cognitive distortion.

We humans are not a never-ending one note, miserable or ecstatic. Even in the worst of times, we laugh at a good joke, make goo-goo eyes at an infant, and enjoy the warm sun on our skin. It’s impossible to be miserable all the time, just as it’s impossible to be endlessly upbeat.

Humans experience ups and downs throughout a day, a year, a lifetime. Characters do as well. Good characters are complex. They enjoy life one minute and complain in the next. They lament about their weight, then promise to diet tomorrow.

In the mystery mentioned, a little levity, for example, would have made the character’s self-loathing tolerable. An explanation and an apology would have made the detective’s initial bad impression understandable and relatable. In other words, mitigating circumstances make an unpleasant character more lifelike, but even mitigating circumstances only carry a reader so far. 

Sherlock’s genius makes him impatient with lesser mortals. Wolfe has a dark past that is never explained. It possibly involves a bitter betrayal by a woman. Dickens shows us Scrooge’s descent into a spiritual wasteland through a series of flashbacks while also showing Scrooge’s journey to reclaim his soul. It is those flashbacks that make his redemption on Christmas Eve believable. His goodness was always there to be brought to life. We know in our hearts that Ebenezer Scrooge does become “as good a friend, as good a master, and as good a man, as the good old city knew, or any other good old city, town, or borough, in the good old world.”

It’s not flaws that are off-putting. A character without a flaw is malformed. It’s how those flaws and foibles are presented that makes the difference. A main character can be stubborn and uncooperative. Supporting characters can goad the protagonist into a better disposition. Archie Goodwin is a master at this. Introduce a humorless character to a cutup. Dr. Watson on the page isn’t the bumbling Nigel Bruce, but he does lighten Holmes’ intensity. A dour woman populating pages needs to meet a ray of sunshine. Conversely, that main character who insists on imitating Pollyanna is just waiting for someone to burst her bubble.

Contrasts work wonders. Characters bring out different aspects of the main character. Best-selling author Barbara A. Shapiro says different friends bring out different aspects of our personalities.

Think about it. You discuss politics and solve the world’s problems with one friend. You’re a veritable joke machine with another, and a third has you discussing how to grow mushrooms and make kimchi and sauerkraut. Scrooge interacts differently with Bob Cratchit than he does with his nephew Fred. Scrooge moves from disbelief, to insolence, fear, and finally to submission as he travels with each ghost.

This works both ways. No human is always bubbly and positive. Characters aren’t either. What my friend Marilyn says of life is also true of fiction. “If you don’t have a problem now, wait two weeks.”

In the novel I’m writing, Donatello, my main character, is essentially a good guy, but he vents his fury on his parish priest. The priest deserves the drubbing, but Donatello believes it’s a sin to scream at a priest. He screams anyway. Donatello would be a weak character if he ignored the priest’s nastiness.

Donatello’s anger serves another purpose. It displays Donatello’s determination to reclaim his life after an accident robs him of his dream to pitch pro ball. Donatello’s anger says he’s not giving up. No one’s pushing him around, not even his parish priest. This anger intensifies Donatello’s commitment to find his sister’s murderer.

When I pick up something to read, I want to be carried along in a story filled with characters I’d invite to share my life for a while. They can be a pompous Sherlock, a ton of immovable flesh a la Wolfe, or a Scrooge so nasty even dogs avoid him. But I only keep reading if those negative traits are balanced by positive ones. In short, for this reader, how a writer presents his characters is vitally important. 

As for the kvetchers, the malcontents, the one-note nasties, I’d rather not even open the book.

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Paula Messina lives near America’s first public beach. When she isn’t sloshing barefoot through the Atlantic, she’s writing short stories and essays. Her humorous caper, “Which Way New England?” appears in Wolfsbane, Best New England Crime Stories 2023. “Science for the Senses,” an essay, is in issue 7 of Indelible Literary and Arts Journal. You can listen to her reading works in the public domain at librivox.org.

Twists and Reveals: The Art of Keeping Your Readers Guessing

By Claire Cooper

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An interesting plot and intriguing characters are key ingredients to keep readers turning the pages of any work of fiction. But if you’re writing thrillers, crime, mysteries, or suspense, twists and reveals can be the secret sauce that turns a good story into a great one.

The two terms are often used interchangeably, but twists and reveals are quite different things. What are they? How do you construct them? And most importantly of all, what needs to be in place for them to work well?

The difference between twists and reveals

A reveal is just what it sounds like—new information that answers an important question. 

It might be the central question of the plot (who’s the killer?). Or it could be a nugget that brings the reader closer to solving the mystery (that dodgy guy who’s been stalking our heroine is her long-lost brother).

A reveal is essential to any whodunnit. Lucy Foley’s The Hunting Party is a classic example—there’s a cast of characters, one of whom is the murderer. The set-up has readers poring over every word, searching for clues to the killer’s identity. When it comes, the reveal is beautifully satisfying.

And while that happens at the end of the story, there are other, smaller reveals along the way. They keep things interesting, provide clues, and allow the reader to form theories about what’s happening. 

Like reveals, twists also impart information—but that’s not all. That information turns everything the reader previously thought they knew on its head.

That creates an exciting reading experience. And it also means readers will recommend your book to all their friends, because they’ll be desperate for other people to talk to about it.

Gone Girl is perhaps the most famous example of a twist in a modern psychological thriller. At the start, it reads as a well-written but conventional mystery: a woman has gone missing, her husband is under suspicion. Has he killed her?

But halfway through, we’re presented with new and shocking information. Everything we thought we knew was wrong. And we’re faced with a different set of questions to keep us reading.

Twists appear in classic crime, too. Agatha Christie’s After the Funeral has one of the most brilliantly constructed twists I’ve ever read. No spoilers: if you haven’t read it, put that right ASAP.

What is it that makes some twists and reveals work so well? And what goes wrong when they fall flat?

Writing a great reveal

Both twists and reveals play on the contract between author and reader. Some people refer to this as the “story promise,” the set-up that tells the reader what to expect if they decide to read the book.

Reveals honor that promise. Twists are an unexpected bonus (although the prevalence of twists in modern fiction means they’re not always unexpected—more on that later).

The reveal in The Hunting Party works so well because it offers readers exactly what they wanted when they started reading the book: they find out who the killer is.

Other reveals along the way answer some questions while posing others, keeping the tension high throughout. At the end, everything is resolved—and crucially, it fits together and makes sense.

That logic is essential. Part of the delight of reading a whodunnit is trying to work out the answer for ourselves. With the best books we fail, whilst knowing we could have succeeded, if only we’d spotted all the clues.

When a reveal goes wrong

When reveals fall flat, on the other hand, it’s often because new information comes out of the blue. There’s no way a reader could have worked it out. And there’s no pay-off for our concentration because nothing we’ve read until that point is relevant. We feel cheated.

The same goes for a reveal that feels implausible. While it could happen in real life, it feels too unlikely to be satisfying. It doesn’t fit comfortably with the world as it’s presented in the book.

Classic reveal fails can be guilty of one or both of these sins. Revealing that a character has an identical twin, say, or that a huge chunk of plot has been a dream—both feel like the author isn’t taking us seriously.

Yes, we know that identical twins exist; and yes, people dream. But if we haven’t been given any clues about what’s going on, the author has essentially been wasting our time. And even if the clues have been seeded, it’s hard to feel that the writer hasn’t taken an easy way out. 

The key to a successful twist

The same rules apply to a twist. It has to make sense. It has to be plausible. And it has to tie into what’s been presented before.

But with the twist, that final criterion is especially difficult to pull off. As writers, we need to lead our readers in the wrong direction, while still playing fair. Our characters can say things that aren’t true—they can be unreliable narrators. But we ourselves can never lie.

In Gone Girl, the twist is set up by the way we’re persuaded to think about the two main characters. One character reveals they’re lying to the police—they must have something to hide. We hear from the other in a context that makes it seem impossible that they’re lying.

That belief colors our interpretation of everything else. When it’s flipped on its head, we realize all our preconceptions are wrong.

The twist here works at a meta level, too. It changes our whole perception of the kind of book we’re reading. The story promise we thought we were being presented with at the beginning is something else entirely. 

That’s a risky approach. But with Gone Girl, it works because it’s so exciting. You thought you were getting something good—but you’re getting something even better.

With Agatha Christie’s After the Funeral, the twist is set up so subtly you don’t notice it’s been done. Not only are we misdirected, we congratulate ourselves for having worked something out for ourselves. What we don’t discover until right at the end is that we got it completely wrong. 

And Christie achieves that while only presenting us with the facts of the story. It’s a masterclass in misdirection.

The role of planning in constructing your twist or reveal

I’d argue that planning is essential to constructing both twists and reveals—even if, for pantsers, it only kicks in at the editing stage.

That planning starts with a clear story promise, the question that will be answered by the end of the book. That gives you the substance for your big reveal. 

To get there, there’ll be other questions that need to be answered. And those mini-reveals should pose new questions, too.

Also crucial is to decide what to reveal when. A good rule of thumb is to release important information at the last possible moment, only when readers need it to make sense of what happens next. Reveal it too soon, and suspense will leak away.

If you’re including a twist, you need to walk a tightrope. On one hand, your reader needs enough information that the twist will make perfect sense. On the other hand, you need to disguise that information in a way that doesn’t allow your reader to spot what’s coming.

There are lots of different ways you can do that. Here are a few:

• Have a character tell the truth, but make them appear so untrustworthy that your reader won’t believe them

• Have a character who lies but appears honest 

• Include red herrings

• Slip out crucial facts alongside revelations that appear more important, so your reader focuses on the wrong thing.

Finally, think about where you want your twist to appear. The only rule here is not to have it happen too soon: you need your reader to have developed a clear (and wrong) idea of what they think is happening for it to have real impact. 

The role of the twist in book marketing

Once upon a time, a twist was a relatively rare thing. These days, in genres like psychological thrillers, it’s almost expected. 

That presents some challenges. If readers suspect a twist is coming, they’ll be on their guard. And some people complain that blurbs mentioning a twist distract them from the story, diverting their attention to trying to spot it. 

It’s a fair point. But it’s also true that a great twist can be the thing that gets readers talking about a book. That, of course, means more sales—and what marketing department or indie author can afford to ignore that?

If savvy readers looking out for a twist are wise to the usual tactics, it’s up to us as authors to respond. Either we find ways to execute those tactics so brilliantly that we still bamboozle our readers, or we come up with new tactics altogether.

That’s pretty daunting—but it’s exciting too. I for one can’t wait for the next book with a “mind-blowing twist!”

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Claire Cooper grew up in a small village in Wales before moving to London as a student. She was a civil servant for 17 years, but hung up her bowler hat when she discovered that she much preferred writing about psychotic killers to Ministerial speeches. She lives in London with her husband and a pond full of very cute newts, and also writes as C. J. Cooper. Her latest book, "The Elevator" is set in New York, Bristol and London, and includes lots of reveals (and maybe one or two twists!). It was published on August 25th.

The Importance of Strong Pacing and Dynamic Structure in Science Fiction

By Stu Jones and Gareth Worthington

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Pacing, style, and structure. Why does they even matter? I have worlds to build!

This mindset is the downfall of even some of the most accomplished science fiction writers. To a sci-fi author, world-building is often the driving force for the book in the first place. “I want to spend page after page describing, in vast detail, the intricacies of my new world.” After all, isn’t that the fun of being a writer? Creating every nuance and allowing readers to enter the world of our imagination? What could be better for a story than that?

Indeed, historically, this was the status quo. 

Once upon a time, taking our readers through endless reams of description was possible. Hell, it was standard practice in sci-fi and fantasy, as evidenced by many of the greats. From the late nineteenth to mid-twentieth century, a reader was more likely to shell out their hard-earned cash for an author’s latest work. If reading it didn’t conflict with listening to one’s favorite radio broadcast or later, catching one’s favorite television show at five p.m. on a Friday, then there wasn’t much else at home outside a game of cards or a roll in the hay, with which to conflict.

Not so today, at least for the most part.

While there are still readers who enjoy longer novels, with incredible depth of world-building, for the average reader—and therefore the majority of our audience—long side stories about how a certain kind of flora came to be grown on a terraformed planet just isn’t going to cut it. 

And why? 

Because, dear authors, we are competing for attention. In today’s world, a person’s phone is only an arm length away—if that. And if our story lags into page after page of lavish descriptors, our reader will yawn, set the book down, and start browsing cat videos. Or worse, reach for the TV remote to see what’s streaming. And there, in the world of television and cinema, lies our greatest ally and enemy. While we all yearn to have our book adapted for the big screen and enjoy watching the imagined worlds we read come to life, movies and television series mean that our audiences who also read no longer need us to describe things in ridiculous detail. The average reader now has so many visual frames of reference we, as the author, don’t need to work so hard to help them along.

Let’s try it.

Mars. One word. You are already conjuring an image of a red planet, dry and desolate without oceans. A rocky surface and a thin atmosphere. We did not need to tell you those things. One word was enough.

With this in mind, has the entertainment industry destroyed the beauty of science fiction writing? “What can we do against the tyranny of Facebook, Instagram, and three-hundred-million-dollar movies?” you cry.

The answer is two-fold.

Firstly, we can address structure and prose. We can describe where it is necessary, where the reader may not have encountered our particular nuance for a given fictional ecosystem. But where just a few words will suffice to give the reader that visual nudge, we can move on. We can drive the story forward. We are, of course, referring to pacing.

 So, what do we mean by pacing?

It means two things. Number one, always be moving the ball down the field. Something has to happen. And it needs to happen often from the work’s start all the way to the finish. Every chapter should have a purpose to move the story along, not just describe something we would like to tell the reader about our world. If we want to convey a detail, make that detail important to the narrative. Now don’t get us wrong and interpret what we’re saying as descriptors aren’t vitally important. Descriptive prose is the perfume that helps to draw the reader closer to your vision. But perfume alone the beauty does not make. In the end, it’s a delicate balancing act between enough description to draw the reader in, without detracting from where the story is going. It takes constant vigilance to ensure we, as authors, do not wax or wane too far one way or the other.

When we were writing It Takes Death To Reach A Star, we struggled with this. After all, we’d created this whole new world and there were so many elements to show and so many factions vying for a moment in the spotlight. Even though our entire story was set in a single city, we had created a universe with religions, cultural factions, and histories---not to mention the merging of real scientific theories and religious doctrine. At times we were totally overwhelmed with the scope of what we were trying to accomplish.

To our great relief, we feel we managed it with reviews applauding our world-building and comparing it to the likes of Philipp K. Dick. Yet the book is only eighty-four-thousand words. Quite average by any fiction standard. How did we achieve that?

Well, during the refining process, our amazing editor, Jason, came to us with a formula which we both now use in all our writing: The 25, 50, 75 rule. He said that at regular intervals, things should be happening. Little things. Everyday moments of story intrigue and character development. But interlaced between those moments, at major quarter intervals, something big should happen. Maybe it’s a major character reveal, a plot twist, or the development of an unforeseen love interest who promises to change the scope of the story, or a look into the villain’s plan to do something dastardly. But something important that is central to the story should happen. Then, between the little moments and the big moments, the reader is anchored to our story.

No more checking the smartphone or Netflix, because now our readers have to know what happens in our story. If we can achieve this, then it’s safe to go ahead and pop the champagne. When an author nails pace and structure and their story leaps to vivid life, everyone wins.

So, next time you’re outlining your book, think about the rule above. What are the big moments in the narrative? When you’re writing, try to include your descriptors as part of the story, the narrative. Let your characters experience the world and relay what you see in detail, but keep the experience moving. We don’t sit at our desks contemplating the shape of the keys at which we tap away. Instead, we press them and move our story along.

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A Dragon Award Nominee, Stu Jones is the author of multiple sci-fi/action/thriller novels, including the multi-award-winning It Takes Death To Reach A Star duology and Condition Black, written with co-author Gareth Worthington (Children of the Fifth Sun, A Time for Monsters).

Gareth Worthington is an authority in ancient history, has hand-tagged sharks in California, and trained in various martial arts, including Jeet Kune Do and Muay Thai at the EVOLVE MMA gym in Singapore and 2FIGHT in Switzerland. His work has won multiple awards, including Dragon Award Finalist and an IPPY award for Science Fiction.

The Writer’s Playbook | Fan Favorites

By Steven Harms

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If you’ve followed any sport—pro, college, or youth—and whether that be a team sport (i.e., basketball) or solo (i.e., golf), there’s usually a consensus player who earns the term “fan favorite.” It’s the individual who captures the hearts of the fans, someone who isn’t necessarily the star player. In fact, I’d argue the moniker is reserved for a role player who rises above his or her perceived limitations to perform at a high level while organically baring their human side on or off the field of play. 

I used the term “earns” with purpose. In all my years in pro sports, I’ve witnessed many a player become that team’s fan favorite just by combining consistently good performance doing their specific job with a personality that endears them to the fan base. It’s not the all-star player, but rather the sub or the unglamorous player who shines. 

In Detroit, where most of my career was spent, those fan favorites were the players with that working-class approach to their job. Detroit is known as a blue-collar, hard-working, gritty, get-the-job-done town. And they love underdogs. Each market has a vibe and a role player that can capture that quality by their level of play and personality to become a star. 

The NBA enshrines such a player by honoring them with the “NBA Sixth Man of the Year Award,” an annual award to the player who is not a starter but is the best player who enters the game as a substitute and puts up the best performance over a season. Invariably, that player is a fan favorite in that player’s market. Why? He’s the role player that shines. Hollywood does the same thing with their “Best Supporting Actor” awards. The award itself is an affirmation that an amazing performance by a secondary character can win over the hearts and minds of the movie-going public.

This dynamic is true in the stories we write and read as well. In my debut novel, Give Place to Wrath, I introduced a three-headed detective team led by the main protagonist, Roger Viceroy. Viceroy dominates the book, but I gave enough spotlight to his two assistants that one of them became a surprising fan favorite—Trevor “Silk” Moreland.

Silk had the backstory in his favor. As a kid who grew up in a blighted section of Milwaukee, he was destined for basketball stardom with a full ride to Marquette University until his dreams were cut short by a bullet that destroyed his basketball career during his senior year in high school. But that unfortunate incident was also the fuse that ignited his passion for police work and honed his innate abilities to become an excellent detective. 

After the book debuted and reviews started coming in, there were a good number of people who called out Silk and how much they enjoyed his character with a few even suggesting I spin him off to his own series. I thought about it, but I also realized he resonated so much because he was a support character who authentically excelled at what he did as part of a team. 

Every story has minor characters, and at times, they’re written to bridge a gap in the story arc or serve a role to provide information or advance a particular chapter. Those characters are needed, to be sure. However, readers will instinctually gravitate to a secondary character if they are written with enough detail, given their own spotlight at times, and can showcase an authentic and relatable character trait or a backstory of overcoming their personal obstacles. They provide an ingredient that elevates the book because they tap into the charitable and empathetic side of our nature.  

I’ve seen it happen in Major League ballparks, NBA arenas, and NFL stadiums. When the fan favorite enters the game, there is a noticeable lift as the fan’s attention turns to that player and the energy and character traits he brings to the game. Win or lose, when the fan-favorite plays, the fans’ enjoyment of the game elevates because they are emotionally invested in that player.  

If an author can write a supporting character that earns an emotional connection to readers, a novel’s odds of success are simply enhanced. It’s the “fan favorite” effect. While readers are certainly intellectually involved with the protagonist, having that beloved bench player enter the game will always perk up the moment and pull a reader closer to where you want them to be–engaged and wanting to turn the page. 

Adding Tension, Suspense, & Intrigue to Your Story

By James Glass

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Are you in the process of writing a novel? Crime or suspense thriller? Or some other popular fiction you hope will grab readers’ attention? Besides a great character and a fascinating plot, you need to keep readers engaged and eagerly turning the pages. ALL genres of fiction, and not just thrillers, need tension and intrigue. That and a certain amount of suspense. But how do you break away from other writers in your genre? You must ratchet up the tension, intrigue, and suspense. Create a fast-paced, nail-biting, page-turner. Okay, but how?

First, create a protagonist your readers will care about, and give him/her some worries and secrets. Make your hero or heroine intriguing and complex, clever, and resourceful. But not perfect. Perfect is too boring and you’ll lose your readers. Make them vulnerable. Whether physical vulnerability or some inner conflict, regrets, and secrets. In most cases, you want your protagonist to be likeable too, or at least possess some endearing traits to make readers worry about and want to root for. If readers can’t identify with or bond with your character, it’s pretty clear your story needs work.

Next, you want to get up close and personal. Use deep point of view (first-person or third-person) to get us into the head and body of your main character right from the opening paragraph. Show their thoughts, fears, hopes, frustrations, worries, and physical and sensory reactions in every scene. Most new writers want to start with opening their story with description, background info, or even flashbacks. Instead, open with action. It’s best to jumpstart your story with your lead interacting with someone else who matters to them, preferably with a bit of discord and tension. And show his/her inner thoughts and emotional reactions, maybe some frustration or anxiety. Give your character a problem to solve right from the start. This creates an early conflict that throws your lead off-balance and will make your readers worry about him/her. A worried reader is an engaged reader. Remember—act first, explain later.

 Another way to create suspense is to withhold information. There’s no surprise for the reader if they know everything up front. This is so important and a common weakness for new fiction writers. Hold off on critical information. Give a hint of a traumatic or life-changing event early on. But reveal fragments of info about it little by little, through dialogue, thoughts, and brief flashbacks. This will keep your readers wondering and worrying—keeping your reader engaged as they need to know but have to read further.

Don’t get bogged down in lengthy descriptions, backstory, or exposition. Keep the action and interactions moving ahead, especially in the first chapter. Dialogue is your best friend early on. This isn’t to say dialogue is not needed later on, but new writers tend to overuse narrative description. This usually results in a slower pace and bogs down the action.

Then introduce a significant, meaningful story problem for your protagonist. Now that your readers care about the main character, insert a major challenge, dilemma, goal, or threat within the first ten chapters, a big one that won’t be resolved until the end. The tension will keep the reader engaged throughout the story.

Every page needs some tension, even if it’s just doubt, questioning, disbelief, disagreement, suspicion, or resentment simmering below the surface. Add in tough choices and moral dilemmas. Devise ongoing difficult decisions and inner conflict for your lead character. Besides making your plot more suspenseful, this will also make your protagonist more complex, vulnerable, and intriguing.

Insert several plot twists. Readers are surprised and delighted when the events take a turn they never expected. Don’t let your readers become complacent, thinking it’s easy to figure out the ending, or they may stop reading. To keep the reader engaged, establish a sense of urgency, a tense mood, and generally fast pacing.

Utilize cliff-hangers. Put your hero or heroine in danger at the end of some chapters. This will incite reader curiosity and questions and compel them to go to the next chapter. James Patterson is a master of short chapters with lots of suspense that forces the reader to turn to the next chapter. 

I hope you find these tips to be helpful.

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James Glass achieved the rank of Command Master Chief before retiring after 22 years in the United States Navy. After retiring from the Navy, he exchanged his rifle for a pen. He and his family moved back to Florida. James is also the President of the Panhandle Writers Group. He’s published five novels, one novella, and two (you solve the crime) chapter books.