
KN Magazine: Articles
Three Rules for Creating Cozies that Stand Out in the Crowd
Bestselling author Lois Winston shares three essential rules for writing cozy mysteries that break the mold. From crafting a fresh setting to building long-term character arcs, learn how to make your cozy mystery series stand out in a crowded market.
By Lois Winston
Life’s journeys are rarely along a straight path. The same can be said for our writing journeys. I began my career firmly entrenched in the world of romance. Then, one fateful day, I received a phone call that changed my life. My agent asked if I’d be interested in writing a humorous crafting-themed mystery series featuring an amateur sleuth. She knew an editor looking for one. My agent went on to say that she thought I’d be the perfect person to write such a series because I worked as a crafts designer for various publications and manufacturers, and my award-winning first novel, Talk Gertie to Me, was a humorous fish-out-of-water tale.
The closest I’d ever come to writing mystery was my three romantic suspense novels. However, there’s a huge difference between mysteries and suspense. Also, I wasn’t someone who had grown up reading Nancy Drew, and it had been years since I’d watched Murder She Wrote. Still, the challenge intrigued me, and I set out to learn all I could about amateur sleuth and cozy mysteries, specifically, those that involved crafts.
Armed with a stack of books from both the library and my local bookstore, I immersed myself in the sub-genre. I discovered that most crafting cozies centered around a craft shop or a group of crafters, such as quilters, knitters, or scrapbookers. Some featured a production crafter, such as a potter or stained-glass artisan. All took place in small towns, and the amateur sleuth always had a sidekick, usually a friend or relative.
Years ago, I’d been told that it’s never a good idea to follow a trend. If I wrote this series, I’d be competing against well-established authors. To succeed, I needed to stand out, and to do that, I needed to think outside the box. What could I do differently that would set my series apart, yet still be embraced by readers of the genre?
This brings me to Rule One: Give a unique spin to your protagonist, her profession, and/or the setting of your series.
I started out by switching up the setting. Instead of a small town, my series would take place in a metropolitan area, a suburb of New York City. Rather than having a sleuth who owned a craft or needlework shop, I’d make my sleuth the crafts editor at a women’s magazine.
But I didn’t stop there. In the romance genre, clueless heroines are dubbed TSTL, Too Stupid to Live. These are the women who suspect danger is lurking around a dark corner, in a dank basement, or in spooky woods, yet they deliberately turn the corner, descend the staircase, or head for the trees, where they are then usually confronted by an escaped murderer, monster, or serial killer.
As I read through dozens of cozy mysteries, I came across a similar phenomenon—the busybody snoop who is convinced she’s smarter than local law enforcement and will do a better and quicker job of discovering whodunit. I did not want to write a busybody sleuth. Instead, I decided to create a reluctant amateur sleuth, a woman who wants nothing to do with crime-solving but is forced into it by circumstances beyond her control.
Rule Two: Set up an overall situation that will allow the protagonist to make progress toward reaching her goals and resolving her conflicts as the series progresses from book to book.
Writing an ongoing series means the protagonist needs a reason to keep sleuthing. I set the stage in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mysteries. It opens with Anastasia yanked from her comfortable middle-class existence after her husband drops dead in a Las Vegas casino. That’s when she learns about his affair with Lady Luck. He leaves her with massive debt and a bookie demanding fifty-thousand dollars.
In each book in the series, Anastasia works at whittling down her debt to keep a roof over her family’s heads. But as she moonlights and takes on side gigs, she keeps running across unsavory characters and the corpses they leave in their wake.
Which brings me to Rule Three: Develop secondary characters that add depth to your series and create additional problems for your protagonist.
I also discovered that in addition to every amateur sleuth needing someone to play Watson to her Sherlock, she also needs to interact with members of her family and her community. However, many of the books I read kept these secondary and tertiary characters to a minimum. The only new characters introduced in each book were always specific to that book’s murder plot and rarely, if ever, appeared again. Throughout my series, I’ve often introduced new characters who have provided ongoing subplots that are intertwined within the mysteries and add layers of depth to the series as they, too, evolve. Not every character appears in every book. They come and go based on the plot of each book, but they’re available when I need them.
Sorry, Knot Sorry, is the thirteenth and latest book in my Anastasia Pollack Crafting Mystery series. In each book, Anastasia continues to be motivated toward reaching her goals and resolving the conflicts that impede her from doing so, and she has continued to grow as a person. But of course, the dead bodies keep coming.
USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Her most recent release is Sorry, Knot Sorry, the thirteenth book in her Anastasia Pollack Crafting Mystery Series. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.
Horror with Character
In crafting the LIT horror series, the author dives deep into character-driven storytelling—building complex, imperfect individuals who blur the line between hero and victim. This is horror not just designed to terrify, but to reflect the humanity behind the fear.
By Mark Anthony
Many years ago, I had a bizarre and uncomfortable nightmare. One of those unsettling dreams that plagues when you wake. Hoping it won’t come back, it replays behind your eyes as you go to bed the next night. Whilst working as a Cancer Nurse, COVID decided to arrive, and I found myself living in a very unsettled, scared, world. From this, I decided to finally play with those scenes that had kept expanding in my mind. Quite naturally for me, my imagination began to weave them into a story. Building upon thought, creating visions and moments like jigsaw pieces which, as my mind was manifesting them, it was piecing them together to form complete pictures.
I have always been a storyteller and, on reflection, a fan of very specific stories. Whether written, or on screen, I have always been drawn to tales of normal people in extraordinary, otherworldly, situations. The archetypal stereotype of the determined hero, the ordained victim, and the clear win or lose motive, did not interest, or inspire my imagination. The tropes of the pure virginal hero and the twisted, ugly monster arguably had their time. The audience became desensitised to heads rolling. To blood, blood, and more blood.
However, the juxtaposition of a normality infected by a world of stark anomalies and extraordinary dangers enthralled me. The closer horror is entwined with reality, the more unsettling it can become. The harder it is to draw that line between fantasy and reality, between the good and the bad, the more horrific it can be. And a key aspect of creating this uncanny stage is the characters within it.
In the beginning, the first of the LIT novels started with the framework for one, single protagonist. Her physical appearance, her mannerisms, her voice were a mimicry of someone I already knew. A real, tangible person used as a blank sheet to add the vast amounts of color that would make her an intriguing, natural individual in this dark world that I planned to create. I had a rough idea of what would happen and how I would develop the atmosphere that would be humming throughout the entire story. Foreboding, bleak.
The first chapter was all about her. Intimate, and to be honest, as much as it was there to reveal her essence to the reader, it also served to plant my own seed of who this young woman was and would become. Strong, stoic yet selfish. Determination fuelled by self-absorption. Clever and manipulative.
In the third chapter, Sam was created. An amalgam of different people from my past. A dynamic young man, smart, candid, and irrepressible despite the horrors that hid within. A rebel within his own mind. Most people can relate to this. There to push against the inner demons with varying degrees of success. He was to be an open book, in stark contrast to the pure, but damaged, introvert of chapter 1. An openly gay man who demonstrated that we all have so much more in common with each other than not.
The second chapter, however, was an afterthought. I find it very interesting on reflection that he quickly became a reader favourite—a 9-year-old boy. A pure innocent. A character there to inject heart and yes, I will admit, give this horrific tale some balance. It is funny but I once had him described to me as the “pathos” of the story. . .and I felt largely offended! Yes, I was genuinely offended, not about this young character but. . .for this young character. However, he fulfilled the ‘pathos’ brief. A child who deserved no guilt, no fault, and no karma. Yet even he wasn’t going to be spared from the same terrifying existence as the others. He would experience the same losses and grotesque rules. Perhaps he would become the character that most people would “root for.” And they did.
Many people don’t notice that it takes quite a lot of time in LIT, before our three protagonists are there in the same space at the same time. Whilst writing, I had a concern. When these individuals came together, in the same space, would they all still be able to hold their own. To remain as equals. Each a fully formed 3-dimensional protagonists? Yes. By carefully keeping their characters in limbo, swaying between the macabre and the mundane, it creates a deep understanding of the individual that invests the reader in all three equally. When they come together, the reader’s familiarity with each of the individuals allows for an intriguing ensemble to develop that embraces the reader like a special treat.
With the three protagonists in play, each continued to have their own distinct storyline. That took a deal of planning, but more so, a need for intuition and an understanding of the people that had been created. As any writer would agree, after a time the characters are able to take on a life of their own. Their mannerisms, their reactions and even their dialogue begin to write themselves. Each of the above is paramount in giving the reader the feeling that they are gaining the gift of insight into someone else’s life, someone else’s thoughts, and feelings. And within the universe of LIT, someone else’s trauma, terror, and bravery. Why would they make the decisions they make? Take the path they chose in any given situation? Because that’s what real people do.
These three characters with their own unique afflictions demonstrated what I had learnt over the course of my life. No one is 100% good or bad. No one is either hero or villain. Every person has the ability to be brave, to be scared, to fight or run. Everyone is influenced by their own experiences, successes, and traumas. That is what I wanted to achieve in the LIT series.
Horror writers tell tales to scare, titillate and sometimes, simply to shock. I wanted to create a story that not only terrified the reader but also, moved them. The best way to achieve this was to give the true victims of evil a basis in our own reality. A small part of them will then resonate within each of us. Do you agree with their decision? No, but you understand why they made them. Do you like them? Sometimes, you won’t, but isn’t that just like real life?
Horror and suspense greatly benefit from the gift of thoughtful, natural character arcs. One grizzly scene set-up only to follow another fulfills just a small component of a memorable horror story. There is so much more that can be done to grasp the reader. Not only does strong character development prevent reader boredom, it enhances the intrigue of the ‘What next?’ It drives curiosity for the avid fan of dark writing and gives them protagonists that embody universal character traits. Traits that one can both relate to and be repelled from. It makes us question what would we do if faced with the same dilemma? Are we coward? Hero? Or a bit of both depending on the circumstance and drive. This is the task of the storyteller. Their reader is a guest, to be guided through our world. Our characters take them on a journey both from within and outside their mind.
Mark Anthony is the award-winning author of the supernatural horror series, “LIT” He lives in Perth, Western Australia with his husband and 9 year old son. Anthony began writing whilst working as a Cancer Nurse when the COVID-19 lockdowns commenced in 2020 and has since produced a sequel “ASCENT”. “RAGE” the third book in the series has an expected release for April 2024.

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