The Importance of Honest Feedback

By Judy Penz Sheluk

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Writing is a solitary pursuit, one where we spend countless hours of our lives, often laboring over a single sentence or paragraph for more time than most of us care to admit. So, it’s only natural that we become protective of our words. After all, something that took hours to perfect must be, well, perfect, right?

If only that were so. Unfortunately, as writers, we are simply too close to our work to see the flaws. Oh, we may find the typo on page 75 on reread, the one where we’ve called a car a cat (though even that is iffy), but the overuse of a favorite trope, phrase, or gesture (my characters love to nod). Maybe not so much. And that’s why we need feedback.

Feedback comes in many forms and at various stages of the writing process. The most important thing to remember is that you are looking for an honest and unbiased evaluation of your work. You may not agree with every comment or suggestion, but you should at least consider each one without becoming defensive. Consider it “thick skin” training for the rejections you’re almost certain to face going forward. 

Let’s look at some options:

 Writing Critique Groups

While there are no hard and fast rules, these work best if the group is small—three to five people—allowing each member time to read and respond without becoming overwhelmed. It’s essential to establish parameters from the get-go, such as weekly word count limits and the type of feedback expected. 

While critique groups can be invaluable for some writers, they should never be the final step in the review process. As you become immersed in your work for months on end, you lose objectivity. Those intimately familiar with your work will too.

Alpha Readers

Readers who provide detailed and constructive feedback, both positive and tactfully critical, about your book’s premise, plot, characters, and other elements. This is the place to include readers who have knowledge of the technical elements in your manuscript. 

Whether you choose to hire a professional, or ask a trusted friend or relative, they should be aware that they are commenting on an unpolished (first) draft. They should also be avid readers of your book’s genre or sub-genre. Consider this the first test drive of your overall story from a reader’s perspective. 

Beta Readers

Beta readers (or betas) critique finished manuscripts before they are published. It’s advisable to have betas who are familiar with your genre/sub-genre. Betas can be friends, family members, teachers, members of online writing groups, or other writers willing to do a manuscript swap. This will help identify the finer points of your book that may need an adjustment. Ideally, you’ll have no fewer than two and no more than five, allowing for a comparison of opinions without the risk of opinion overload. If one beta reader doesn’t understand why your protagonist hates red, that might be a point worth clarifying. If two or more betas don’t get it, it’s a must-fix. 

While betas are an excellent way to obtain (often free) feedback, they do not replace the role of a professional editor. There is one school of thought that because traditional publishers pay for editing, there is no need for authors to incur this expense if their intention is to traditionally publish. 

Let’s look at that statement. Is it true that traditional publishers hire and pay for editing services? Yes. However, it’s equally true that agents and publishers receive thousands of submissions from aspiring authors every year. While there are no guarantees, a professionally edited manuscript may increase the odds of acceptance. 

Developmental Editing

Also known as substantive or content editing, developmental editing is the first step, focusing on big picture story elements. The developmental editor will also assess and shape draft material to improve flow and organization by revising or reordering content and clarifying plot, arc of action, characters, and/or thematic elements.

Line Editing

Also known as stylistic editing, the line editor focuses on coherence and flow, eliminating jargon, clichés, and euphemisms, while adjusting the length and structure of sentences and paragraphs, and establishing or maintaining the overall mood, style, or voice.

Copyediting

Ideally combined with line editing, the copy editor checks spelling, grammar, punctuation, and usage, and ensures consistency in character names, places, descriptions, and other details. Copy editing also covers fact checking and/or obtaining or listing permissions needed (e.g., use of song lyrics or trademarked products). The copy editor may create or work from a style sheet.

And there you have it, feedback in a nutshell. Now all you need to do is write that book. Hey, if it were easy, everyone would do it.

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A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of two mystery series: The Glass Dolphin Mysteries and Marketville Mysteries. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited.

Judy has also written two how-to guides to publishing. Finding Your Path to Publication: A Step-by-Step Guide was the Winner of the 2024 Killer Nashville Silver Falchion Award for Best Nonfiction. The follow-up to that book, Self-publishing: The Ins & Outs of Going Indie, provides an insider’s insight into the world of self-publishing. 

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors, most recently as Chair.

The Importance of Honest Feedback

By Judy Penz Sheluk

---

Writing is a solitary pursuit, one where we spend countless hours of our lives, often laboring over a single sentence or paragraph for more time than most of us care to admit. So, it’s only natural that we become protective of our words. After all, something that took hours to perfect must be, well, perfect, right?

If only that were so. Unfortunately, as writers, we are simply too close to our work to see the flaws. Oh, we may find the typo on page 75 on reread, the one where we’ve called a car a cat (though even that is iffy), but the overuse of a favorite trope, phrase, or gesture (my characters love to nod). Maybe not so much. And that’s why we need feedback.

Feedback comes in many forms and at various stages of the writing process. The most important thing to remember is that you are looking for an honest and unbiased evaluation of your work. You may not agree with every comment or suggestion, but you should at least consider each one without becoming defensive. Consider it “thick skin” training for the rejections you’re almost certain to face going forward. 

Let’s look at some options:

Writing Critique Groups

While there are no hard and fast rules, these work best if the group is small—three to five people—allowing each member time to read and respond without becoming overwhelmed. It’s essential to establish parameters from the get-go, such as weekly word count limits and the type of feedback expected. 

While critique groups can be invaluable for some writers, they should never be the final step in the review process. As you become immersed in your work for months on end, you lose objectivity. Those intimately familiar with your work will too.

Alpha Readers

Readers who provide detailed and constructive feedback, both positive and tactfully critical, about your book’s premise, plot, characters, and other elements. This is the place to include readers who have knowledge of the technical elements in your manuscript. 

Whether you choose to hire a professional, or ask a trusted friend or relative, they should be aware that they are commenting on an unpolished (first) draft. They should also be avid readers of your book’s genre or sub-genre. Consider this the first test drive of your overall story from a reader’s perspective. 

Beta Readers

Beta readers (or betas) critique finished manuscripts before they are published. It’s advisable to have betas who are familiar with your genre/sub-genre. Betas can be friends, family members, teachers, members of online writing groups, or other writers willing to do a manuscript swap. This will help identify the finer points of your book that may need an adjustment. Ideally, you’ll have no fewer than two and no more than five, allowing for a comparison of opinions without the risk of opinion overload. If one beta reader doesn’t understand why your protagonist hates red, that might be a point worth clarifying. If two or more betas don’t get it, it’s a must-fix. 

While betas are an excellent way to obtain (often free) feedback, they do not replace the role of a professional editor. There is one school of thought that because traditional publishers pay for editing, there is no need for authors to incur this expense if their intention is to traditionally publish. 

Let’s look at that statement. Is it true that traditional publishers hire and pay for editing services? Yes. However, it’s equally true that agents and publishers receive thousands of submissions from aspiring authors every year. While there are no guarantees, a professionally edited manuscript may increase the odds of acceptance. 

Developmental Editing

Also known as substantive or content editing, developmental editing is the first step, focusing on big picture story elements. The developmental editor will also assess and shape draft material to improve flow and organization by revising or reordering content and clarifying plot, arc of action, characters, and/or thematic elements.

Line Editing

Also known as stylistic editing, the line editor focuses on coherence and flow, eliminating jargon, clichés, and euphemisms, while adjusting the length and structure of sentences and paragraphs, and establishing or maintaining the overall mood, style, or voice.

Copyediting

Ideally combined with line editing, the copy editor checks spelling, grammar, punctuation, and usage, and ensures consistency in character names, places, descriptions, and other details. Copy editing also covers fact checking and/or obtaining or listing permissions needed (e.g., use of song lyrics or trademarked products). The copy editor may create or work from a style sheet.

And there you have it, feedback in a nutshell. Now all you need to do is write that book. Hey, if it were easy, everyone would do it.

---

About the author: A former journalist and magazine editor, Judy Penz Sheluk is the bestselling author of two mystery series: The Glass Dolphin Mysteries and Marketville Mysteries. Her short crime fiction appears in several collections, including the Superior Shores Anthologies, which she also edited.

Judy has also written two how-to guides to publishing. Finding Your Path to Publication: A Step-by-Step Guide was the Winner of the 2024 Killer Nashville Silver Falchion Award for Best Nonfiction. The follow-up to that book, Self-publishing: The Ins & Outs of Going Indie, provides an insider’s insight into the world of self-publishing. 

Judy is a member of Sisters in Crime, International Thriller Writers, the Short Mystery Fiction Society, and Crime Writers of Canada, where she served on the Board of Directors, most recently as Chair.

Editors- You DO Need Them

By Dale T. Phillips

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Editors are essential to improving your work and aiding your success. Most writers are blind to the faults in their own writing, despite being sharp about discovering them in every other printed work. I’m no exception, and though I’m paid to evaluate and edit other manuscripts, I still pay another good editor to help make my manuscripts better. However, when I send my manuscript to my editor, I’ve done a great deal of cleanup beforehand, to give her less work to do. Note that some editors charge by the page, which is a crap system. Something that needs a lot of cleanup takes far more time than a very clean page, so go for editors who work hourly, to save yourself money. And get honest ones- my editor thought the latter half of a novel needed rewriting, so sent it back for revisions before spending hours editing something that would be significantly changed. 

There are different types of editors and editing, and disagreement about which is which, as some of these terms are variable. Some combine more than one of these in their inclusive editing. Know up front what you’re getting and paying for.

• Manuscript evaluation/appraisal— This high-level check is for the essential quality of your manuscript. Does it work as a book? Does it have commercial viability? Does it have the elements it needs for publication, or are there major problems which must be corrected first?

• Developmental or Story editing— This is a check that the structural story works as it is, or may need chapters/characters moved around, added/deleted, or simply further detail in certain areas. Completed story arcs?

• Line editing— This check is for content and flow, things like consistency of voice, point-of-view, tone, and clarity, and slack writing which may sag or need some punching up.

• Copy editing— This type drills down to the precision bits on a word-for-word basis, usually working to a style type or sheet. Different copyeditors work using different standards, though, so make sure you agree with yours. 

• Proofreading— Checking for any and every error, in text, layout, numbering, placement, etc.

• Fact checking— If you have a manuscript with a lot of facts in it, you may need one of these editors for verification of the information you’ve included.

Because most Indie writers don’t have a lot of surplus income, they blanch when told they MUST have a good editor for their work, before it goes out to the buying public. Since good editing runs $50 or more per hour, they despair at not having hundreds of dollars to make their work better. Especially when they hear that there are different levels of editing, and the work might need more than one editing pass. Ouch! When you’re talking about a thousand dollars or more for each book, that’s real money to most writers.

And if the writer is expecting an editor to wear all those hats and correct all the errors in a manuscript in one pass, and to do it cheaply, well, that’s like looking for unicorns. So the money-impaired writer is tempted to skip the process altogether, or to assume a publisher (if they go that route) will take care of that. Skipping (or even skimping) on editing is a bad business decision that will adversely affect a writing career. As a reader, when I encounter a poorly-edited book, I seldom read that author again. If their story wasn’t even worth an editing pass, then it’s not worth wasting my time to read it, or anything else by them. So what’s a poor writer to do?

It’s never too early to start your search for a good editor, to get them lined up for when you’ve got a work ready for their red pen. Know what type of editing you’ll be getting for the money and get some samples up front. Many writers got burned paying for poor levels of edits they didn’t want or need. You’ll need to do some careful research for this one, to find someone you’re comfortable working with, who can be trusted to work in a timely fashion, and who provides quality for the price. You can start an editing fund right away, even if it’s a few bucks a week. Forego the pricey coffee, young hipster, and bank those four dollars so your work will be better. Your stories are worth it, aren’t they?

Here are some ways to get your manuscript in shape BEFORE you send it to the editor. The less work the well-paid editor does, the less you pay. You’ll see that each method described here will do some of the work of different editors. It’ll catch a lot of simple stuff, but it’s extra work that takes an editor more time to point out and mark up.

• Study about feedback, using beta readers, writing groups, and workshops. Get advance feedback for your work through the methods described there. Story edits for flaws can cause massive rewrites, driving up the cost of your editing, and taking a lot of extra time. When your story passes muster with all your free feedback sources, then send it on to a pro.

• Our brains play tricks when scanning text, gliding over mistakes, so copy the text into a different type of file, and change the font, and the size, and print it out. You’ll catch a lot of things you didn’t see before.

• Get a helper, someone to listen, and read through your work- slowly. Do this in stages, so you don’t overdo it. Mistakes will sound like dull clunks in many cases. You’ll wince when hearing some of the stuff you wrote that looked okay on paper. Mark it all and fix that stuff!

• Some people recommend reading it backwards. If that floats your boat, go for it. Haven’t tried that one yet.

Check with the editor in advance when you know you’ll soon have a manuscript for them. They might be busy for weeks with the work of someone else, and you don’t want to have your manuscript sitting around. Once you’ve put in all the free feedback, and had other eyes on the text, NOW you’re ready for a proven, paid set of eyes for your work. You’ll swear up and down your manuscript is perfect, but you’ll be shocked to discover what you missed when you get it back. 

On the path to success, quality is necessary to establish a trusted “brand”- with clean, well-told stories, your audience will grow. Having a lot of mistakes in your manuscript will get you dinged in reviews, and may convince some to not buy or read it. Lay the groundwork for a long-term writing career you can be proud of.

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Dale T. Phillips has published novels, story collections, non-fiction, and over 80 short stories. Stephen King was Dale's college writing teacher, and since then, Dale has found time to appear on stage, television, radio, in an independent feature film, and compete on Jeopardy (losing in a spectacular fashion). He's a member of the Mystery Writers of America and the Sisters in Crime. 

www.daletphillips.com