Zenith Man

By McCracken Poston Jr.

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Maya Angelou once said, “There is no greater agony than bearing an untold story inside you.” Since the 1999 acquittal of my client Alvin Ridley, an eccentric TV repairman accused of holding his wife captive in a basement for almost three decades before killing her, I knew I had to tell his story.

But there was one element missing—a satisfying ending.

I could easily explain, as I did to the jury, that Virginia Ridley was never held captive by Alvin. I could even show that she was not even murdered. What I could not explain was Alvin, the most difficult and demanding client I ever had as a small-town defense attorney. Why was he so hard to deal with? Before the trial, his entire social circle had consisted of his wife and one close friend, a character who was even odder than Alvin himself. Known as “Salesman Sam,” this pal rode around on his bicycle, pestering people to buy the promotional items he sold from catalogs he carried in his bike basket. He also (annoyingly, to me) often gave Alvin his so-called “expert legal advice,” which often countered and interfered with the legal advice I was giving my client.

After Alvin was acquitted, I continued to help him navigate the world that seemed to thwart him at every turn. We continued to have lunch together every week. Our friendship became important to both of us. But I still couldn’t figure the guy out. Forensic Files, A&E’s American Justice, the front page of the Washington Post, People magazine, NPR’s Snap Judgment, and FujiTV (Japan) all produced the basic outline of Alvin’s story, but none could explain the main character. The quirky TV repairman seemed beyond explanation.

A screenwriter friend wrote our story, and it was acquired by New Line Cinema under my suggested title of “The Zenith Man.” But after five years, it was clear that it was going nowhere. I tried finding co-writers to help write the book of my story, but one by one, each promising effort fell flat. I began to write down episodes from the case, just to preserve the story. I also sharpened the telling of the story in spoken-word, which I usually delivered to small social gatherings where drinking was involved. My friends could tell I was obsessed with it.

Then one day, someone pointed out a book being sold online with the same title that I had shared with New Line Cinema—Zenith Man — about a failed TV repairman accused of locking up his wife for decades. On brief inspection, I could see that it was our story! It changed all our names and location in this short story. What angered me was that it was being touted as original fiction. After my protests, the author of that book later changed her description of it to “inspired by true events.” But I was hurt, feeling like something very personal had been taken away from me. Frustrated at myself, mostly. We were “fair game” —I had been giving the story away!

Around this time, I was working on telling the story again with a podcaster at my undergraduate alma mater, the University of Tennessee at Chattanooga. A juror from our trial, who had moved to Alaska to work as a nurse, mentioned to the podcaster that she thought Alvin might be autistic. A lightbulb turned on in my mind. Within weeks, an expert on adult autism evaluated Alvin in Atlanta. The testing showed that he was very much in the autism spectrum.

The diagnosis gave me a new appreciation for the problems that Alvin had struggled with all his life and that had culminated in his murder trial. It also gave me what I had sought for Decades—an ending to my story. I could at last explain Alvin. That others like him could have similar experiences with the justice system in the future spurred me to action.

I met Bonnie Hearn Hill, an accomplished writer and editor, who read my scribblings and convinced me I could write Alvin’s story. She helped me develop a proposal and shared it with her curated short list of agents. That’s how I met Linda Konner, who agreed to represent me as a client. She sent the proposal to Michaela Hamilton, editor-in-chief of Citadel Press at Kensington Publishing Corp., who signed it up. I cannot stress enough the influence of these three women. If I have any success, it will be because of them.

My book contract called for a manuscript of 90,000 words. The problem was, the first draft weighed in at 177,000 words. Bonnie told me firmly but graciously what was working, what wasn’t working, and what should be cut. It was agonizing. We ended up with a lean and clean book of 98,000 words.

My excitement went through the roof when my book went online for presale on several bookseller sites in late May 2023. There it stood online alongside the “other” short story, which was now being given away for free. Soon they were both joined by yet another book, priced at $4.99, entitled “SUMMARY of Zenith Man by McCracken Poston Jr.” There, in 47 pages of A.I. drivel, a lawyer by the name of Rebecca Mitchell saved her client in a generic courtroom depiction of a trial. I was a woman! I went into action, and by the time I got through, the fake book was gone from all the major sites. Later I was told the project came out of Nigeria, in what seemed to be a scam designed to delude some confused or budget-minded purchasers.

Deciding that selling copies of my book was the best revenge, I signed up for Killer Nashville and had some promotional material printed up. I gave it to (or forced it on) everyone I met at the conference. The next day, I was thrilled to see a bump in Zenith Man’s Amazon Sales Rank. I learned that the ASR could fluctuate wildly, even in response to just a few sales, but it served to motivate me. It provided just enough dopamine to keep me going. I continued to drive the presale campaign at every opportunity.

At this writing, the publication date is a few weeks away.

As I continue my ground-level campaign, asking everyone I meet to support my book, I found an unusual sales aid from an unexpected source. Back in 1998, while I was defending Alvin’s case, I tried to get Salesman Sam on my side by buying some of his useless promotional items — cheap personalized pens inscribed with “McCracken Poston, Lawyer.” A gross of them soon arrived, and I quickly realized they were dried up and useless on arrival. Don’t ask me why I saved them. But it turns out, they now serve a purpose.

When I started talking to people about Zenith Man, I offered to give one of these twenty-five-year-old useless dried-up promotional pens to anyone who sent me or showed me their preorder receipt. To my amazement, people love them. After twenty-five years, the pens are finally of good use to me. You never know what can come in handy when you’re promoting your book.

And speaking of promoting, by the time this article is published, Zenith Man: Death, Love, and Redemption in a Georgia Courtroom will be a published book. And the campaign goes on!

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McCracken grew up just across a creek and the state line from Killer Nashville founder Clay Stafford. They frequented the same country store in his hometown of Graysville, Georgia. Poston is a criminal defense lawyer in Georgia and Tennessee. His book, "Zenith Man: Death, Love, and Redemption in a Georgia Courtroom" (Citadel, Hardcover, February 20, 2024), is about one of my cases. His client, failed TV repairman Alvin Ridley, was accused of some terrible things, including murder. We all had him wrong.

Timing is Your Time’s Best Friend: Calendar Management for the Soon-To-Be-Published Author

By Roger Johns and Kim Conrey

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If you’ve been through the book publication process, you know the demands of publication and promotion can be ferocious time eaters. If you’re a soon-to-be-published author, about to go through this process for the first time, the magnitude of these time demands can be difficult to anticipate. So, it’s important to know what this process will look like, ahead of time, so you can manage your time and your calendar more effectively. The last thing you want is for the joyous occasion of your book’s upcoming emergence into the world to be plagued by stress and anxiety because you’ve gotten stuck in the mire of constantly playing catchup, or because things aren’t happening at the pace you expected them to.

An important set of tactics to keep this from happening is to make it a priority to acquire advance knowledge of: (1) the demands the book production process will place upon you, (2) the opportunities publication will make available to you, (3) how to properly plan for what’s coming so you can stay ahead of the game, and (4) when you should begin the various tasks that contribute to your book’s success.

As with all complex endeavors that are not completely under your control, the schedules and demands of others will have to be considered and, to some extent, catered to. This means you will need to know who and what you will encounter on the road ahead, what their role is, and how they view your role in the process. Experience tells us that what you do, and when you do it—especially during the busy months preceding launch—can have an outsized impact on the success of your promotional efforts in the critical months immediately following publication. So, it pays to understand the timeframes during which certain undertakings need to be started, because when you begin can be as or more important than what you begin. In this context, timing is your time’s best friend.

Demands of the Book Production Process

If you have just signed your first contract to become a traditionally published author, you should expect your manuscript to undergo a fairly rigorous, multi-part editing process—a process in which you will play a significant part. Depending on your publisher, the condition of your manuscript, and your editor’s inclinations, this can include story edits, copy edits, and proofing edits. All of these must be done with care, and completed and returned on time. So, ask your publishing house editor what’s coming and how much time you’ll have to complete and return your responses. If your editor wants a lot of story edits, this can take quite a while to do properly because changes to one part of a manuscript often require changes to other parts. And, obviously, the longer your book, the longer all phases of the editing process can take. Knowing, ahead of time, what’s expected of you, will allow you to plan these tasks into your personal and professional life.

In addition to the editing process, you will need to provide input on cover images, gather blurbs from other authors, produce some of what’s known as front matter and back matter (i.e., dedication and acknowledgements), and provide an adequate headshot, and you may be asked to weigh in on (or craft entirely) the jacket/flap copy. All of these tasks can be loads of fun, but they all take time, and they all come with deadlines, so they need to be planned for. Missing an editing or production deadline is not a recipe for success in the publishing world. And starting late in the process of soliciting blurbs from other authors can leave you with less than you had hoped for, in terms of quality and quantity. Authors who agree to furnish a blurb will need a copy early enough to do a good job for you. This is especially true if you are self-publishing your book. Publishing houses have established timelines for prompting authors to solicit blurbs. If you’re self-publishing, you’ll need to initiate this process yourself.

If you have just made the decision to self-publish, you’ll need to plan other activities even further ahead, as well. The fantastic editor you’ve hired who took only weeks to get edits back before, may be playing catch up when your manuscript hits their inbox, and the same goes for your cover designer. A mantra for any author, especially the self-published author, is, everything takes longer than you think it will. If this is your first attempt at self-publishing, you may be shocked to find that it can take Ingram Book Company, the largest book wholesale distributor in the world, several weeks to load your book’s meta data onto Amazon and other retailers. So, if your goal was to get as many print preorders as possible, you’ll need to have your book ready to go months before your official publication date. Take it from droves of authors who’ve checked book retailer websites every morning for weeks looking for their book’s cover only to find the dreaded “No Image Available” icon. This can be heartbreaking for an author who was planning a huge preorder push, and there will be nothing you can do but wait for the data to load. No amount of begging customer service will help. You are one of thousands of authors waiting on the same thing. If eBook sales are your only goal, you will have more time, but if you do not have your eBook loaded in time for preorders to be delivered, Amazon can suspend you from selling an eBook on their site for a solid year. It is crucial to plan for the unexpected. Whatever you think your timeline is, double it at the very least.

And…while all this is going on—whichever way you choose to publish—you’ll need to do your part in the increasingly challenging process of book promotion. It’s tempting to think that, if you’ve signed with a traditional publisher, especially a big one, that all of that “promo stuff” will be taken care of by the sales and marketing and publicity folks at your publishing house. Sorry, unless you’re one of the biggest of the bigtime authors, things are unlikely to work out that way. Regardless of whether you’re about to be traditionally- or self-published, you’re going to have to do your part. And, unless you’re a celebrity author, with high brand recognition, “doing your part” means building demand for your book before it becomes available for purchase, by: (1) establishing a social media presence, (2) lining up appearances at bookstores, local author-oriented events, conferences, conventions, book clubs, and other venues, (3) developing or joining a blog or a podcast, (4) creating posts for blogs hosted by others, and (5) becoming involved in professional organizations dedicated to the type of book you’ve written. 

And…while all this is going on, you’ll need to be writing your next book.

Opportunities Publication Will Make Available to You

Being a published author is a big deal. It’s true that millions of books are published in this country every year, but it’s also true that hundreds of millions of people live here. By publishing a book you have accomplished an amazingly rare feat. And a fascinating one, as well. The reading public shows a strong interest in knowing about the writers of the books they read. Because of this, there are dozens of regularly scheduled (and undoubtedly thousands of individually arranged) events around the country, every year, at which authors and their readers gather for the purposes of getting to know each other and finding new authors to read. This means published authors will have opportunities to get in front of the reading public in ways that are generally unavailable to others—including appearances at conventions, conferences, bookstores, local author events, blogs, podcasts, libraries, and book clubs.

Availing yourself of these opportunities takes time, research, and determination and can require special knowledge. For instance, if you’re interested in lining up bookstore or local author event appearances on, or shortly after, your launch date, you’ll need to know how far in advance their schedule is booked, and approach them early enough to be considered for a spot. The most desirable venues often have crowded event calendars that are fully booked long into the future, so you’ll need to give them plenty of lead time. The same goes for blogs and podcasts hosted by others. And conferences, conventions, and book and literary fairs and festivals have specified registration periods that must be adhered to. And because not all venues will be receptive to your pitch, it’s possible you’ll need to over-develop your list of target opportunities, and make contact with enough of them early on to have a useful understanding of what’s going to work out and what’s not.

If you intend to create your own blog or podcast, you will need to start long before launch day, so you can establish your presence and build a readership or listenership. These activities can be difficult and time-consuming, and the more tech-challenged you are, the more difficult and time-consuming they become. However, there are lots of good books and web resources that can advise you on how to set these projects in motion.

Planning (to Stay Ahead of the Game), and Knowing When to Begin

It bears repeating that all of these tasks take time—sometimes lots of it. Many of them will need to be in process or fully in place well before launch day, so that a steady stream of promotional efforts is bearing fruit in the critical weeks and months immediately following publication. To make this work, it’s helpful to view your publication day as the midpoint on a timeline that begins the day you either sign your publication contract or decide to self-publish and continues for several months after your book becomes available.

The critical take-away is to develop a list of the obligations you will need to fulfill and the dates by which you will need to fulfill them, as well as a list of the opportunities you wish to pursue, along with the dates you’d like to avail yourself of them, and then place all of these on a timeline so you can literally see what the future will look like.

So you can have a clear understanding of when to begin each of the obligations and opportunities on your timeline, think of them in terms of lead time—the period between when you begin a process and when its purpose is achieved, and mark the start dates on your timeline as well. Then develop checklists for the specific tasks associated with each item on your calendar, indicating what needs to be done, by when, and by whom. This will allow you to measure your progress and to avoid getting blindsided by matters you should have or could have known about. In other words, give your book and your writing career every chance for success by creating a detailed map of the road ahead, so you can handle things like a pro.

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ROGER JOHNS is the author of Dark River Rising and River of Secrets, from St. Martin’s Press, as well as numerous short stories published by, among others, Saturday Evening Post, Alfred Hitchcock’s Mystery Magazine, Mystery Weekly Magazine, and Black Beacon Books. He is the 2018 Georgia Author of the Year for mystery, and a two-time finalist for the Killer Nashville Silver Falchion Award. Since 2016, Roger has made over 140 live appearances across the country, at conferences, conventions, bookstores, libraries, book clubs, corporate events, writing clubs, continuing education classes and other writing-oriented venues, as well as on podcasts, web radio, and broadcast radio. He has also made, and continues to make, frequent invited presentations on writing and career management for new authors, and his articles and essays on these topics have appeared in, among other publications, Southern Writers Magazine, Career Authors, and Southern Literary Review. 

KIM CONREY is the Georgia Author of the Year recipient in the romance category for Stealing Ares, traditionally published by Black Rose Writing and Losing Ares, the follow up. Her urban fantasy Nicholas Eternal was published in June 2023, and her memoir You’re Not a Murderer: You Just Have Harm OCD, which she co-wrote with her adult child, was released in October of 2023. Her work has also been published by numerous magazines and literary journals and received awards. She serves as VP of Operations for the Atlanta Writers Club and podcasts about writing with the Wild Women Who Write. She gives book marketing talks and speaks on various topics relating to writing at local and regional writing conferences and literary festivals.

TOGETHER, Kim and Roger co-author “If You Only Have An Hour: Time-Saving Tips & Tricks For Managing Your Writing Career” the quarterly advice column in "Page Turner", the magazine of the Georgia Writers Museum and the Atlanta Writers Club.