KN Magazine: Articles
Creating Your Personal and Business Road Map to Success as an Author!
Becoming a successful author requires more than just writing—it demands a strategic, business-minded approach. This article explores how to define personal and professional goals, understand the publishing industry, and avoid the trap of believing there’s only one right path to success.
By Pamela Ebel
One of the most daunting tasks I faced starting my fifth career, with the intention of becoming a published fiction author, was two-fold:
First, I had to decide on my long term goals.
Six years later I laugh every time I look at the list - a) finish my novel and find a traditional publisher and b) arrange book tours while writing book two.
Everyone who has been writing and publishing for any amount of time recognizes the problem immediately – a complete lack of understanding that to be a successful fiction writer it is not enough to create a physical space to write in and carve out the time to use that space to write something publishable.
Like most fiction writers, I had written stories for many years. When I decided to turn to writing as my fifth career, I failed to do a deep dive into the skills and tools needed to create a road map for success.
Writer groups that I joined spent little time on craft specific discussions and practically no time on the one issue every professional needs to understand. I felt the need to help correct the omission.
I developed an approach to the writing journey that informs my work. I hope this series of articles will be helpful to those who are starting to or currently are making decisions about career goals that will lead to success.
My journey started at the beginning of the Pandemic. During lockdown I examined writing processes by tuning in to a number of ZOOM presentations offered by writers with different years of experience, writing in different genres, and offering widely divergent suggestions and opinions about what ‘you must do to be successful.’
Watching videos and reading online articles, I realized there was little advice about what we should do before starting a writing career. What was missing from many of those presentations was ‘the notorious backstory.’ ‘Why’ and ‘How’ the presenters got started was glossed over, if covered at all. This led to my second task:
As I worked on understanding the ins and outs of the publishing world it hit me that missing was a clear statement that writing and publishing is a Business!
Working to learn and hone’s one craft is a part of the Business. Finding groups, conferences, and other resources to assist us in honing the craft is a part of the Business. Learning how traditional publisher operations differ from smaller publishing houses, how those both differ from hybrid publishers, and how being Indie or self-published differs from all the rest is a part of the Business.
Determining if and what type of legal entities we might need to create is a part of the Business. Understanding contractual obligations and how to relate to agents, editors and other professionals in the publishing world is a part of the Business. Understanding what type of costs and expenses will be incurred is a part of the Business. We can’t make goal decisions without this information.
Before creating the perfect model, we need to understand that all businesses have one thing in common: a concrete list of the goals to be achieved and the planning skills to make those goals happen.
Those skills involve: a) avoiding ‘The One Right Answer’ when outlining career goals; b) creating a structure to keep on track to achieve those goals; c) developing ‘situational awareness’ to respond to the impact that time and events, both professional and personal, will have on the original career goals and d) being able to answer five questions to understand the business of writing and how to respond to each.
In this article we consider the first skill: Avoiding “The One Right Answer”
Most of our educational experiences teach us to look for the “one right answer.” It is a “teach to the test” approach that unfortunately does not account for the fact that life is ambiguous and frequently awash with many “right answers” and often “no right answers”.
So, it is with goal setting. Assuming that the first goal or list of goals is the “one right answer” is a mistake. Most of our personal and professional journeys are not linear. Thinking that the first career goals are set in stone and if not met, or not met exactly as planned, leads us to believe we have failed.
Learning to recalibrate based on changes in our personal and professional lives will prevent a sense of failure based on “the one right answer.” We will be able to remove stumbling blocks in the original path or create new paths to continue our journeys.
Taking time to assess the current demands on our personal lives allows us to understand that any goals that create a change in the status quo will have a direct impact on our family and friends.
Ask three questions: What do I want on my tombstone? What do I want to leave to those I love, to those whom I respect and to the world I will leave behind? How will I explain this new career to my family, friends, and acquaintances ?
The answers to these questions will define our personal goals and start us on our journey. Next, consider the impact the move to professional writer will have on our current monetary and employment obligations. This step is where many writers fail because they have yet to understand that writing is a BUSNESS!
Calculating what is needed to keep up the current standard of living, while adding the expenses required to function professionally allows us to create a budget that responds to these changes.
It may well be that the current standard of living, the time spent with family and friends and on personal activities will all have to be adjusted to accommodate new demands on income and time.
Learning how to make those adjustments and explain them to those directly impacted is crucial to successful career changes. Securing approval for life altering actions requires us to show that the decisions are based on improving the quality of life for all. Finding ways to garner acceptance and support of the decisions will be explained in the second article - Creating a Structure to Gain Acceptance of New Goals and learning when to recalibrate those goals based on Changing Circumstances.
Punctuation is Power - Part 5: Are you in business or in hobby?
In this article, the difference between approaching writing as a hobby versus a business is explored, emphasizing the importance of professionalism, editing, and the realities of the book industry in today’s market.
Across the board in creative endeavors something interesting is happening. Folks are getting to be about 55 or so, thinking of or are retiring, and getting back into the thing they loved before the kids came along and the bills piled up and their time was not their own in that thing we call Life.
Whether it is music, writing, sculpture, painting, pottery, dance, and more, you will find many “of an age” mingling with young folks just getting into that creative endeavor. For some, writing a book or two is just a hobby. They don’t really intend to make it a business. Thinking about the bygone golden years of publishing when authors became stars. They dream of their book being:
rep’d by an agent,
sold to one of the Big 4,
making the best seller lists,
selling like crazy domestically,
translated into multiple languages and selling internationally to wild acclaim,
made into a movie or two or three.
Bring on the mailbox money! From your mouth to God’s ears, right?
Well, firstly, the business was never exactly like that. As we learned from the recent Hemingway documentary, his lavish lifestyle was mostly due to having a series of rich wives. Secondly, the old saying “make hay while the sun is shining” applies in this business. Much marketing of personalities went into the making of the myths. Hemingway used his marketing myth to get money for product endorsements. Nothing much has changed there.
Still, much hard work by many people went into the writing, editing, printing, marketing, distribution, tracking of inventory, and sales of most books. Starting in the late 1980s, though, the book business began to change. Tired of being shut out and stolen from, the age of the Indie Author and Indie Publisher began and has not abated. Technology has made the publishing of a work easy; distribution via print-on-demand methods has made it within the affordable reach of millions. (Marketing of a book is a whole other subject. It is a bugaboo, a thorn in our paws, a never-ending challenge.)
Unfortunately, too many authors, having written a work, tire out and don’t do the necessary boring work of thorough and multiple edits and rewrites. Not only that, they are also unwilling to pay for it, too. Many will not take any advice when it comes to punctuation, sentence structure, flow of the material, etcetera. They see any question as an assault on their baby.
I want to scream when I hear “Well, I [or my spouse, significant other, best friend, or sibling] have a degree in English and have already edited the book.” Or “My wife edited my book. She has a degree in English. She’ll get her feelings hurt if I let anybody else edit it.”
Then these authors are not in business. They are in hobby. True, there are some creative outputs that are simply for making the creator happy. Enjoy the process! It is wonderful to have a hobby one enjoys.
The business of book publishing, though, requires another mindset. Sorry to say, but one may still not see a profit from all that hard work. All business endeavors are a crapshoot.
I have always had an allegiance to words in whatever form they take. I hate advertising language that reeks of the weasel. Since it has always been a moving target, I detest rigid rules of punctuation for rules’ sake. [See Part 1 of this series].
As a writer in many categories (business, children, non-fiction, memoir, humor, and fiction), my goal is to teach and/or entertain but always challenge the reader and tell it well.
As an editor my goal is to make a book the best it can be. One that, when a grandchild finds it on a shelf and reads Grandma’s or Grandpa’s book they will be proud of how good it is, not embarrassed about it.
As a small publisher it is to bring to life high-quality books the Big 4 will not touch. Blue Room Books has published history, music business memoir, fiction, and more, some not easily categorized. We may or may not make a profit on these, but damn it all, when they go into the world they will be equal to or better than offerings from the big houses.
So, as asked in Part 4, I ask again:
Why do you write?
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