2018 Killer Nashville Conference Takeaways / By Max Lopez
One of the most uplifting and simultaneously disheartening phenomena you may experience at a writer’s conference is being surrounded by hundreds of people doing the exact same thing that you are. Although it can be intimidating to see so many authors all working tirelessly to get their next book published, I was reminded this year at the Killer Nashville conference of the special community that Killer Nashville has cultivated over the years. Whether it was chiming in during lively discussions about what was and wasn’t working for them, or respectful debates between two authors living on the opposite ends of the social media use spectrum, it was easy to see why so many writers, publishers, agents and publicists find themselves returning to Nashville for this event every year.
If you weren’t able to come out this year, fret not! Here are just a few of the publicity tips and tricks for authors discussed during the informative and fun conference:
Looking for a new way to drive traffic to your site? Try Pinterest! After creating boards and pins with original content that tie to your book, you can link all your posts back to your site. One author claimed to have grown his website traffic by 50% after just a few weeks of cultivating an active account.
Team up with the authors you meet! Whether or not you have a blog, or have a blog that accepts guest posts, there are many ways to boost your fellow authors in a mutually beneficial way. Create Facebook groups to keep each other updated on your books, and maybe even team up to give away each other’s books online.
Social media may be important, but only if you enjoy it! When you’re thinking about investing time and effort into a platform ask yourself if it’s going to be something you dread doing every day. If you enjoy conversations and interacting with your audiences, try Twitter! If you have a knack for photography, Instagram may do the trick. What works for you is going to work for your brand.
Starting your online presence from scratch can be difficult but getting plugged into the communities that pertain to your book right off the bat can expose you to new ideas on how to connect with your audiences. Much like the research you do for your book, you can entrench yourself in those spaces. For instance, if your main character enjoys fly-fishing, go ahead and follow some fishing accounts or join a fly-fishing group. Thinking in these detail-oriented terms can help point you to a new group of people who will enjoy your book!
Perhaps most importantly: have fun. Writing is work, but when you’re having that writer’s block or not feeling so great about your latest sales numbers, don’t forget why you started writing!
A huge thank you to everyone that makes Killer Nashville happen, we hope to see you there in 2019!
Max López is a publicist and new author ambassador for JKS Communications in Nashville. With a degree and experience in journalism and business, he also has crisis management skills. An avid outdoorsman, he enjoys bringing energy and positivity to any team he's a part of.