Marketing Your Book 101 If you’ve been writing for any lengthy period of time, you’re familiar with the catch twenty-two of publishing: you want to write your book your way, but you also want it to sell. Sometimes, those two desires don’t run parallel. Sacrifices are made, compromises drawn, lines in the sand erased. In […]
Marketing Your Book 101 Blogging has become essential to the marketing machine. You Tweet and Facebook about yourself, but now it’s a “must” to share your knowledge, and ultimately your writing skills through blogs. Marketing expert Erik Deckers answers that burning question about blog length. When is enough enough? How Long Should a Post Be? […]
Marketing Your Book 101 Save shortcuts for traffic congestion. That’s what marketing guru, Erik Deckers says. Build your Twitter following with care. In this month’s column, Deckers talks about the pitfalls of padding your Twitter account and how to do it right. Don’t Artificially Boost Your Twitter Account By Erik Deckers I’m not impressed by […]
Marketing Your Book 101 Remember middle school when “reputation” meant everything? A little of that still exists today, except that as adults it’s more about commerce, and less about wearing the coolest clothes or hanging with the right people. Marketing expert Erik Deckers explains personal branding, and ways to promote yourself that get people to […]
Marketing Your Book 101 Marketing expert Erik Deckers gets to the heart of what Killer Nashville, the vision of Killer Nashville founder and magazine publisher Clay Stafford, and the alumni of the Killer Nashville family are all about. In his debut column for the Killer Nashville Magazine as part of a new monthly series, Erik […]